Sigmar Berg

Sigmar Berg (born 1975 in Austria) is an Austrian-American entrepreneur, artist, photographer and fashion designer.

Early life and career
Berg was born in Austria. Although he trained as an architect, he has worked as a photographer while in Europe, primarily shooting catalogs and commercial jobs. He also worked as a painter and fashion designer. Berg moved to Los Angeles in 2006 with his family while on hiatus from his work as an abstract artist. Berg's exhibit entitled "Developed Views II" premiered at West Hollywood’s Ambrogi-Castanier Gallery in June 2008 and was featured in the Los Angeles Times.

+Beryll
+Beryll was founded in 2006 in Los Angeles, California after Berg began designing accessories in his Santa Monica studio. He originally focused on hand-made sunglasses for the brand, later expanding into jewelry, handbags, boots, belts, hats, scarves, leather vests, and other accessories. Sigmar is "largely influenced by his European roots", and in particular the architectural style of Bauhaus. His products tend to be unisex, also incorporating styles of Southern California. The +Beryll brand was founded on the concept of fashion mindfulness.

The company has a flagship store in Santa Monica, California, with products sold at over 500 stores such as Barney's, Henri Bendel, Maxfield, and Fred Segal. Berg's designs have been worn by celebrities like Angelina Jolie, Robert De Niro, Kim Basinger, Nicolas Cage, Sarah Jessica Parker, Anna Pacquin, Sharon Stone and others.

Lovetuner
In 2014, Berg launched Lovetuner in Malibu, California. Lovetuner is a mindfulness meditation instrument, a small flute, calibrated to 528 Hz. It is worn around the neck as a necklace, it is used in breathing exercises to help body alignment. Berg created the Lovetuner intending to bring wellness and healing to people around the globe.

The Lovetuner has been endorsed by well-known author and alternative-medicine advocate, Deepak Chopra, as well as other advocates of mind-body medicine, including Marla Maples and film maker Barnet Bain. In May 2020, actress Denise Richards declared the Love tuner as "something she can't live without." In April 2021, Buzzfeed cited Lovetuner as its #1 pick for anxiety relief.

The Lovetuner Foundation
Thanks to the commercial success of Lovetuner, Berg established the Lovetuner Foundation, a nonprofit organization that claims to promote wellness and healing. The Foundation has a three-pronged focus: to bring the Lovetuner product to schools as a tool to help students and teachers overcome stress and anxiety; to assist in the relief of PTSD and suicide prevention within the Veterans' community; and to sponsor retreats for underprivileged children, aimed at overcoming trauma, building unity, and promoting healing.