Sina Sports

Sina Sports is a Chinese digital sports media platform that provides live sporting events, highlights, news, discussion forums and other related sports content, primarily targeted at Chinese communities around the world. It is a subsidiary of Chinese internet company Sina.com and was established in 1998 as China's first online sports platform.

The platform operates an online website, mobile website, and mobile app, all of which are only available in the Chinese language. The mobile is available for iOS and Android devices. The platform also operates multiple verified SINA Weibo accounts including @新浪体育(@SINASports), @新浪体育视频(@SINASportsVideo), and others, collectively garnering over 20 million Weibo followers.

History
In 1998, Chinese Internet company SRSNet (四通利方) built and operated the official Chinese language online portal for the 1998 FIFA World Cup. Later that year, SRSNet acquired Hua Yuan Online and changed the name to Sina.com, and the sports platform became known as SINA Sports. SINA Sports has had the following milestones including:


 * Official online website in China for FIFA 1998
 * Official online partner in China for the 2000 Sydney Olympics
 * Exclusive Internet partner for the Chinese soccer team for FIFA 2002
 * Official Internet partner for the Athens 2004 Olympics
 * Exclusive Internet partner in China for the 2008 Eurocup
 * First to provide live-streaming feed for the 2010 World Cup in South Africa

Programming
Live Online Broadcasting Rights (Mainland China) as of November 2015:

European Football
SINA sports holds the live broadcasting rights for UEFA Champions League, AFC Champions League, Premier League, and Bundesliga games.

Domestic Football
SINA Sports holds the rights to broadcast Chinese Super League games.

Tennis
SINA Sports broadcasts the WTA Zhuhai, the China Open and International Premier Tennis League. It is also a partner of the Australian Open.

Golf
SINA Sports holds the live broadcasting rights for the PGA Tour and the Masters.

Others
Other rights include MUTV, UFC, NFL, Dakar Rally and the Royal Ascot.