Sineserye Presents

Sineserye Presents is a Philippine primetime soap opera broadcast by ABS-CBN. It literally means a film serialized to a TV series which is the show's concept.

Origins
In 2005, ABS-CBN first used the term Sineserye when they launched the television series, Panday. They used it again when they aired the television series version of Bituing Walang Ningning. Kampanerang Kuba is also considered a Sineserye, although the said network called it a fantaserye. After 2 years of airing, ABS-CBN declared that Sineserye Presents has been officially cancelled on October 2, 2009, then two weeks ago the network decided to make a new afternoon drama for daytime Nagsimula sa Puso premiering October 12 until it ended on January 22, 2010.