Sire Ma

Sire Ma (born 31 July 1987) or Ma Choi is a Chinese actress and beauty pageant titleholder. Her birth name is Sima Saier. She was the 2nd runner up at the Miss Hong Kong Pageant 2008, simultaneously winning the Miss Photogenic Award. She later went on to participate in the Miss International 2008, but was unplaced. She graduated from Hong Kong Baptist University. She left TVB around 2015 but remains active in mainland China in small roles on television and film.

Ma announced that she was married in early 2019 and gave birth to a girl in June 2019 named Camellia.

Controversy and Response
After a private video of actress Sire Ma wearing lingerie was leaked online in 2014, she publicly addressed the matter in a press conference. Sire Ma admitted to filming the content, claiming that her partner betrayed her.

TVB's Reaction
Following the incident, TVB, with whom Ma is contracted, paused all her work engagements indefinitely. The decision was made in a meeting with TVB management. Ma accepted full responsibility for her actions and supported TVB's decision.