Snap (Rosa Linn song)

"Snap" is a song by Armenian singer Rosa Linn written and composed by Linn, with Larzz Principato, Allie Crystal, Kinetics, Courtney Harrell, and Tamar Kaprelian, and released on 19 March 2022. It in the Eurovision Song Contest 2022, where it finished in 20th place with 61 points.

Following the contest, the song went viral on video sharing service TikTok. "Snap" reached the top of the charts in Belgium, and the top ten in Austria, France, Germany, Iceland, Ireland, Italy, Netherlands, Norway, Sweden and Switzerland. The song also reached the charts in 23 other music markets, including peaking at number 21 on the UK Singles Chart, making Rosa Linn the highest-charting foreign act from Eurovision 2022 in the UK. It also debuted on the US Billboard Hot 100 at number 97 and later peaked at number 67, becoming the second Eurovision song of the 21st century to enter the chart. The song was later included in Rosa Linn's debut extended play Lay Your Hands Upon My Heart (2023).

Conception
"Snap" was co-written by Rosa Linn, Larzz Principato, Courtney Harrell, Kinetics, Allie Crystal and Tamar Kaprelian, with production handled by Alex Salibian, Ethan Schneiderman, Larzz Principato, Ben Samama, and Lilith Navasardyan. The writing sessions for "Snap" took place in-between Los Angeles and Yerevan.

In an interview for Wiwibloggs, Rosa Linn stated that this song is a personal story everyone can relate to: "I think we've all been at a snapping point, where it felt like there's no way out and that the entire world is just crumbling down around you. You start questioning everything, including yourself. I have been there. And what I realized was that I had the strength to shape my reality – it just took getting out of my own way and finding inner-peace.

Internal Selection
The Public Television Company of Armenia (AMPTV) used an to determine its entrant for the  of the Eurovision Song Contest. The candidates rumoured to be in the running were Athena Manoukian, Saro Gevorgyan, Kamil Show, and Rosa Linn. On 15 February 2022, AMPTV dismissed claims that Rosa Linn had already been selected, stating that no decision had been made yet and that an announcement would come in March. On 4 March, it was reported in several Armenian media outlets that two singers were in the running to represent Armenia: Rosa Linn and Saro Gevorgyan. AMPTV announced Rosa Linn as the for Eurovision on 11 March 2022. Her entry "Snap" was officially released on 19 March 2022, but a snippet of the song was leaked a week earlier.

Promotion
Rosa Linn made appearances across Europe to promote "Snap" as the Armenian Eurovision entry. On 7 April, Linn performed during the Israel Calling event held at the Menora Mivtachim Arena in Tel Aviv, Israel. On 9 April, Linn performed during the Eurovision in Concert event which was held at the AFAS Live venue in Amsterdam, Netherlands. In addition to her international appearances, Rosa Linn recorded her 'live-on-tape' performance in Sofia, Bulgaria on 19 March. This would have been used in the event that she was unable to travel to Turin, or subjected to quarantine on arrival.

Eurovision
On 10 May 2022, the first semi-final of the Eurovision Song Contest was held at the PalaOlimpico in Turin hosted by Radiotelevisione italiana (RAI) and broadcast live throughout the continent and abroad. Linn performed "Snap" seventeenth and last, and qualified for the grand final. Armenia qualified for the final for the first time since 2017.

The "Snap" performance featured Linn alone on stage in a house-like structure made out of paper, representing the overflow of emotions she felt when writing the song. Over the course of the performance, she tore down several parts of the walls to reveal statements about the song. At the climax of the performance, the house rotated and she tore down an entire circle of the wall to face the audience in an intimate performance. The majority of the Armenian performance was warmly lit with golden LED lights on stage. It was staged by Dan Shipton and Marvin Dietmann.

On 14 May 2022, Linn performed again "Snap" eighth in a field of twenty-six in the gran final of the Eurovision Song Contest. At the end of the jury vote, the song placed twentieth with 61 points.

Music videos
The music video for "Snap", filmed in Yerevan and directed by Aramayis Hayrapetyan, was released on 19 March 2022. Hayrapetyan stated that "[o]nce I heard “Snap”, I kept thinking that I had to show the artist's emotions as comprehensibly and correctly as possible. Not leaving the artist in the background was an important precondition for me. We made the video for the purpose of giving the viewers a chance to travel to another, extraordinary reality through artistic and visual solutions". This video shows Linn traveling through the sky while singing and playing the guitar on the porch of a floating house. She then lands in the middle of an urban setting and finds a note on the ground containing the song's lyrics.

A second music video, filmed in the United States and directed by Dano Cerny, was released on 7 October 2022. It shows Linn singing the song from the back seat of a car without a driver halfway through the video she stops at a roadside diner where the lights begin to flicker. The vehicle used in it also features in the music video for Regard's 2019 viral hit "Ride It".

Commercial performance
A few months after Eurovision, "Snap" went viral on video sharing service TikTok, leading to an increase of streams on Spotify and topping the daily viral charts in various countries. "Snap" started entering numerous countries' national charts, surpassing the Ukrainian winning song, "Stefania" by Kalush Orchestra, for the most chart entries by a Eurovision song from 2022.

The song has topped the chart in both regions of Belgium as well as in Latvia and the top ten in Austria, France, Germany, Ireland, Israel, Italy, Netherlands, Norway, Slovakia, Sweden and Switzerland. In the United Kingdom, the song peaked at number 21 on the UK Singles Chart, making Rosa Linn the highest-charting foreign act from Eurovision 2022 in the UK. "Snap" debuted on the US Billboard Hot 100 at number 97, later peaking at number 67, and spent four weeks at number 1 on the Adult Alternative Airplay chart.

As of May 2024, "Snap" has reached a billion streams on Spotify, becoming the second song from the contest to do so after "Arcade" by Duncan Laurence. It is also the fastest Eurovision song to reach a billion streams on the platform and is the most streamed entry by a non-winner.

In popular culture
In 2023, the song was played during an episode of the first season of Shrinking. Also in 2023, it was included in the soundtrack of the Brazilian telenovela Terra e Paixão.