Sports Entertainment Group

Sports Entertainment Group (SEG), formerly Pacific Star Network, is an Australian sports media content and entertainment business. SEG is the owner and parent company of Sports Entertainment Network (SEN).

History
After going through a number of name changes in the 1990s and early 2000s, the company was known as Pacific Star Network for 16 years.

In December 2014, Pacific Star Network acquired Morrison Media Services, the publisher of Frankie Magazine and Smith Journal. They sold Morrison Media Services to Nextmedia in September 2018.

In January 2018, Pacific Star Network acquired 100 per cent of equity in Crocmedia. In September 2020, Pacific Star Network rebranded Crocmedia as Sports Entertainment Network (SEN). Two months later, Pacific Star Network changed its name to Sports Entertainment Group (SEG).

In September 2023, it was reported that SEG posted a $9.2 million loss in the 2022–23 financial year. The company reportedly asked for covenant relief from the bank in the June quarter. In November 2023, it was reported that SEG required a cash injection or new investors in the next nine months to survive. To finish the year, SEG sold 3.75 per cent of their sporting teams business, SEN Teams, and received $1.5 million in investor funds from new individual shareholders.

SEN Teams
SEG's sporting teams business, SEN Teams, is the owner of six clubs as of June 2024.

Under Pacific Star Network and Crocmedia, the company owned 25 percent of National Basketball League (NBL) team Melbourne United between 2018 and 2021.

In July 2021, SEG purchased rival NBL team the Perth Wildcats  for roughly $8.5 million. In November 2021, SEG's New Zealand subsidiary purchased New Zealand National Basketball League (NZNBL) team the Otago Nuggets. In March 2022, SEN unveiled the Southern Hoiho for the inaugural Tauihi Basketball Aotearoa season. SEN Teams purchased Women's National Basketball League (WNBL) team the Bendigo Spirit in April 2022 and acquired a Super Netball team licence in July 2023, which became the Melbourne Mavericks.

In May 2024, Basketball Australia granted SEN Teams permission to run a second WNBL club. On 13 June 2024, the Perth Lynx's WNBL licence was transferred to Perth Lynx Pty Ltd, an organisation owned by SEN Teams investors Christian Hauff and Jodi Millhahn.

In July 2024, SEG agreed to sell 90% of their 95% shareholder ownership of the Perth Wildcats to MT Arena Capital Investment at an estimated value of $40 million.

Assets

 * BallPark Entertainment
 * Bravo Management
 * Precision Sports Entertainment Group
 * Sports Entertainment Network
 * AFL Record
 * 6EL
 * 1116 SEN
 * 693 SENQ
 * SEN SA
 * SEN Track
 * Sports Entertainment Network New Zealand (SENZ)
 * SEN Teams
 * Bendigo Spirit (WNBL)
 * Melbourne Mavericks (Super Netball)
 * Otago Nuggets (NZNBL)
 * Perth Lynx (WNBL) (through Perth Lynx Pty Ltd)
 * Perth Wildcats (NBL)
 * Southern Hoiho (Tauihi Basketball Aotearoa)
 * Rainmaker / Rapid TV