Sterling Holiday Resorts Limited

Sterling Holiday Resorts Limited (known as Sterling), a leading leisure holiday lifestyle company, incorporated in the year 1986. In 2015, Sterling Holiday Resorts India Limited became a 100% independently managed subsidiary of Thomas Cook India Limited (TCIL) in the back of the former's equity shares being bought in an off-market transaction by Thomas Cook Insurance Services (TCISIL).

Thomas Cook India Limited (TCIL) traded on stock exchange as NSE: THOMASCOOK; BSE: 500413. Sterling currently has 43 resorts in India.

Sterling Holiday Resorts Limited, signed an agreement in October 2015 to acquire Nature Trails Resorts Private Limited – an adventure holiday company that operates resorts at 4 destinations in Maharashtra. It has been reported that the company is looking at expanding to more destinations.

Sterling is affiliated with Resorts Condominium International (RCI) which has 4600 affiliated resorts worldwide and 110 resorts in India. It is also accredited by AIRDA (All India Resorts Development Association).

History
Sterling was established in 1986 in Chennai, India, and opened its first resort, Lake View Kodaikanal (the resort has been recently renamed as Kodai – By The Lake). Sterling Holidays expanded to 11 resorts by the year 1988. In 2010, the company changed its brand name from Sterling Resorts to Sterling Holidays.

The holiday company currently operates 37 resorts in 30 scenic destinations across the country (as of March 2023) and counting.

Resorts
The resorts in the Sterling destination network are spread across India. Sterling Mantra Haridwar and Sterling Shivalik Chail are their latest addition to Sterling Holidays. Sterling has been delivering great holiday experiences for more than three decades now. Their resort destination network has something to suit every holiday appetite, from majestic hillsides to beachside nirvana to jungle retreats to riverside resorts to spiritual sojourns.

=== Notable Resorts ===
 * 1) Sterling Lake Palace - Alleppy
 * 2) Sterling House Boat - Alleppy
 * 3) Sterling Anaikatti
 * 4) Sterling Corbett
 * 5) Sterling Darjeeling
 * 6) Sterling Gangtok – Orange Village
 * 7) Sterling Rudra Gir
 * 8) Sterling Goa Varca
 * 9) Sterling Guruvayur
 * 10) Sterling Kalimpong
 * 11) Sterling Kanha
 * 12) Sterling Karwar
 * 13) Sterling Kodai – Lake
 * 14) Sterling Kodai – Valley
 * 15) Sterling Kufri
 * 16) Sterling Lonavala
 * 17) Sterling Madurai
 * 18) Sterling Manali
 * 19) Sterling Mantra Haridwar
 * 20) Sterling Mount Abu
 * 21) Sterling Munnar
 * 22) Sterling Mussoorie
 * 23) Sterling Nainital
 * 24) Sterling Ooty – Elk Hill
 * 25) Sterling Ooty – Fern Hill
 * 26) Sterling Padam Pench
 * 27) Sterling Palavelli Godavari
 * 28) Sterling Puri
 * 29) Sterling Rishikesh
 * 30) Sterling Sariska
 * 31) Sterling Shivalik Chail
 * 32) De Laila HouseBoats Srinagar
 * 33) Sterling Thekkady
 * 34) Sterling Arunai Anantha Tiruvannamalai
 * 35) Sterling Wayanad
 * 36) Sterling Yelagiri
 * 37) Sterling Yercaud

== Timeline ==
 * 1986 – The company was incorporated as a Private Limited Company on 22 May and converted into a Public Limited Company on 11 Dec 1989.
 * 1988 – Sterling Holidays inaugurated the country's first Time Share holiday resort in Kodaikanal on 15 April.
 * 1990 – Launched Ooty – Elk Hill
 * 1993 – Launched Ooty – Fern Hill
 * 1994 – Launched Puri – Golden Sands
 * 1995 – The company expanded the resort network in Darjeeling, Goa, Manali, etc.
 * 2006 – Sterling Holiday Resorts India appointed Mr S.Sidharth Shankar as an Additional Director (Non-Executive Director) of the company.
 * 2009 – Sterling Holiday Resorts India Ltd appointed Mr.Amit Jatia, as Additional Director on the Board of the company.
 * 2010 – Sterling Holiday Resorts (India) reports net profit of Rs. 0.06 crore in the March 2010 quarter
 * 2011 – On 4 July, Mr. Ramesh Ramanathan moved to Sterling Holidays as the new Managing Director.
 * 2015 – Sterling Holiday Resorts Limited became a 100% independently managed subsidiary of Thomas Cook India Limited (TCIL).
 * 2015 – On 26 October, Sterling Holidays Forays into Adventure Tourism, Acquires Nature Trails – an adventure holiday company.
 * 2016 – Launched Sterling Agra, Sterling Kufri, Sterling Anaikatti
 * 2017 – Launched Sterling Goa Varca, Sterling Kanha, Sterling Wayanad
 * 2018 – Launched Sterling Atharva – Jaipur, Sterling Mount Abu
 * 2019 – Launched Sterling Guruvayur, Sterling Rajakkad
 * 2022 – Launched Sterling Pench
 * 2023 – Launched Sterling Mantra Haridwar
 * 2023 – Sterling was part of world's largest tourism trade fair - ITB Berlin 2023.
 * 2023 – Launched Sterling Shivalik Chail

About investors
In 2009, Bay Capital (formerly Indus Hospitality Fund) invested in Sterling Holiday Resorts, acquiring an 18.80% stake. Again in 2009, India Discovery Fund acquired a 7% stake in the company. Bay Capital and others (including India Discovery Fund, Damani group and Jhunjhunwala group) now holds a total stake of 47.42% in Sterling Holiday Resorts through its funds.

In July 2011, the company announced an Extraordinary General Meeting on 13 August 2011 to seek shareholder approval to raise Rs. 121.5 crore capital through the issuance of equity shares & warrants on a preferential basis to a consortium of investors led by Rakesh Jhunjhunwala and Radhakrishna Damani.

On 7 February 2014, Thomas Cook India Ltd. (TCIL) & Sterling Holiday Resorts Limited announced a merger between the companies.