SweepSouth

SweepSouth is a South African on-demand  online platform for domestic cleaning services. It is the first end-to-end booking platform for home cleaning services in Southern Africa.

Background
SweepSouth was founded in 2014 by Aisha Pandor  and Alen Ribic. The online platform and mobile app currently has an estimated 1.2 million registered domestic workers, potential workers as well as employers. In terms of growth, in 2017, the company received funding from investors such as Smollan Group, FirstRand's Vumela Fund, 500 Startups, IDF Managers, Newtown Partners, CRE Venture Capital and Draper Dark Flow. In 2019, during a series B fundraising, the company secured investment from Naspers becoming the first startup to receive an investment from Naspers through its early-stage business funding initiative called Naspers Foundry and in 2022, SweepSouth secured more funding from Alitheia IDF, E4E Africa, Endeavor Harvest and Catalyst, and Caruso Ventures.

The company advocates for fair labor practices and the rights of domestic workers in South Africa, and has worked with the World Economic Forum's Digital2Equal Initiative to push for fair work and financial and digital inclusion in the industry.

In 2014, SweepSouth won the SiMODiSA Startup South Africa Awards. In 2015, the company became the first South African company to join top US accelerator 500 Startups and in 2016 it was awarded at the Price Check tech startup awards and was the first runner up of the FNB Innovation Awards in 2017. In 2018, the company was recognised at the SAVCA Industry Awards as best start up company.