T-Beauty

T-Beauty, or Taiwanese Beauty, refers to beauty products and routines associated with Taiwan.

Overview
According to NBC "Taiwanese beauty movement focuses on a simple, holistic approach to skin care by using high-quality, natural ingredients and techniques rooted in traditional Chinese medicine." It is also influenced by Taiwan's warm climate with a resulting emphasis on hydrating and lightweight products.

In general it includes four steps: cleanse, tone, moisturize and sheet mask.

History
The Taiwanese cosmetics industry got its start doing contract manufacturing for Japanese firms like Shiseido and the Kao Corporation.

In the 2000s Taiwanese companies began exporting products under their own name. Early successful brands included My Beauty Diary, Annie's Way, and Maskingdom.

Industry
Taiwan banned cosmetic testing on animals in 2016.

In 2017 Taiwan exported $730 million worth of cosmetics.

Organization
The Taiwan Beauty Alliance is an industry organizing group.