Take It to the Floor

Take It to the Floor is the debut studio album by the American electronic music group Cash Cash. It was released on December 23, 2008 through Universal Republic Records. The album peaked at number 31 on the US Billboard Heatseekers Albums chart.

Background
The group began recording Take It to the Floor in January 2007. The album was recorded in Anntenna Studios, Digital Heart Beat Studios and Fresh Kills Studio. All 12 tracks were mixed by the group's lead vocalist, Jean Paul Makhlouf in his home studio. The album title is taken from the lyrics of the first track "Breakout".

In April and May 2009, the band supported Kevin Rudolf on his Let It Rock Tour in the US. The group also went on tour with Metro Station and Tyga to support the album. Between late June and late August, the band performed on the Warped Tour.

Release
Take It to the Floor was released digitally on December 23, 2008 and released physically on January 20, 2009 by Universal Republic Records. It features five songs previously released on their Cash Cash EP, one of them being re-recorded. On December 13, 2008, it was announced on their blog that their full-length album would be out on December 23, 2008.

"Party In Your Bedroom" was released to contemporary hit radio in the United States on April 14, 2009. The music video for the song was directed by Brendan Kyle Cochrane.

Reception
Take It to the Floor was received with generally positive reviews from music critics. Many critics praised the track "Party In Your Bedroom" as the highlight of the album. Tim Sendra of AllMusic stated, "As evidenced by the band's one perfect moment, 'Party In Your Bedroom,' it's awesome." However, added that, "The rest of the album doesn't quite measure up to that song." Overall, he remarked, "if you want a quick and most likely short-lived blast of pop nonsense, the album is pretty brilliant."

AbsolutePunk stated that the song "Party In Your Bedroom", had the most "single potential" which "utilize what a lot of radio friendly bands are using today." They also praised Alex Makhlouf's "noticeable" synth work on tracks such as "Your Love" and "Sugar Rush". However stated that the negative aspect of the album was the "many artificial instruments played on the record." Overall, they called the album, "an outstanding debut LP."

Aarik Danielsen of PopMatters praised the band's ability to write "huge hooks and carry themselves with enough style and confidence to score big points with teen-age listeners." He called the tracks "Party in Your Bedroom" and "Your Love" as the "best tunes" from the album that "showcase a gift for melody and a creative spark that can be further harnessed." To end off, he stated, "the band could truly have something special."

Personnel
Credits for Take It to the Floor adapted from AllMusic.
 * Jean Paul Makhlouf – lead vocals, guitar, mixing
 * Alex Luke Makhlouf – keyboard, programming, backing vocals
 * Sam Frisch – bass, backing vocals, programming, package design
 * Anthony Villacari – drums
 * S*A*M and SLUGGO – producer, engineer, co-writer ("Party in Your Bedroom")
 * Jeff Turzo and Matt Mahaffey – producer, engineer, keyboards
 * Ted Jenson – mastering
 * Mike Doerr – photo editing
 * Kellyann Petry – photography
 * Nicholas Routzen – inlay photography
 * Ben Adelson – A&R