Talk:Advertising agency

Semi-protected edit request on 15 September 2020
aQuantive should be removed (acquired in 2007 by Microsoft and no longer operating as an agency) BKV should be removed (acquired by DRUM Agency in 2018 and subsequently closed without notice or explanation in April, 2020 Add MightyRoar, Atlanta, Georgia within North America Google should be removed from the list as it is not an advertising agency. JWT should be removed, or changed to Wunderman Thompson (merged in 2018) Sapient should be Publicis Sapient Kevcsmi31 (talk) 21:28, 15 September 2020 (UTC)
 * It's probably all right to keep defunct ones in this list since they're still notable enough to have a Wikipedia article. – Thjarkur (talk) 22:30, 15 September 2020 (UTC)

Review for accuracy needed
The sections on 'agencies' and 'creativity' need substantial revision.

It is no longer true that agencies are paid by the media owners. Agencies are predominantly paid by their clients to plan and buy media, on either a fee or commission basis. Other services are paid for in the same way. The section as currently written describes how agencies worked about a hundred years ago. The major services delivered by a modern agency are creative communications, media planning and buying, design, production, and marketing data and technology services.

The 'creativity' section is borderline meaningless. It's attempting to describe how creativity contributes to advertising effectiveness (by making brands distinctive, memorable and noticeable) but does a very odd job of this.

I've avoided editing as I have a potential conflict of interest (I work for an advertising agency)... but this is an inaccurate reflection of how agencies work as businesses. Alex Steer (talk) 11:58, 28 May 2023 (UTC)

Incorrect date for founding of Volney B. Palmer's advertising agency
In the History section, the page states the following:

Volney B. Palmer opened the first American advertising agency, in Philadelphia in 1850. This agency placed ads produced by its clients in various newspapers.

However, the cited source states that the agency was founded in 1841. Indeed, the History of Advertising page states "In the United States around 1840, Volney B. Palmer set up the first advertising agency in Philadelphia." This should be corrected. Hbmonk (talk) 19:07, 15 May 2024 (UTC)