Talk:Al Ries

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COI edits
The new sources added by the marketing representative for Ries look to be all pr material. This article needs independent, reliable sources instead. --Ronz (talk) 22:40, 7 March 2017 (UTC)


 * Hello -- I am not sure about the previous editors on this page but I personally have been paid by Al Ries' company., Ries & Ries, to work to improve this page to meet Wikipedia's policies. As Mr. Ries is getting advanced in age, it is the family's hope to improve the quality and remove the tag placed at the top of the page. Working towards that goal, I have carefully written the following draft with what I believed that Wikipedia would consider reliable sources. I hope it is satisfactory. I have focused my efforts in removing material that may be seen as promotional and adding reliable references to the material already there. I hope that you will take some of your valuable time to review this draft, modify it as you see fit, and publish it. If there is anything I can do to help in this process, please don't hesitate to ask. I will check this page regularly and hope for your assistance. Thank you so much for your consideration! JasmineBrock (talk) 04:00, 17 January 2019 (UTC)
 * Thanks for letting me know.
 * Just looking over the author/publisher/title of the refs, I'm cringing at what I see. This will take some work, and it would help to get others involved. --Ronz (talk) 05:00, 17 January 2019 (UTC)
 * The two obituaries appear to have been written by staff writers. That's a relief. --Ronz (talk) 05:04, 17 January 2019 (UTC)
 * I was very careful in crafting this draft. I think you will find the most grand statements are supported by very reliable newspapers and magazines. I hope you will scratch a little deeper. I am still hopeful you will find everything is as it should be. JasmineBrock (talk) 05:32, 17 January 2019 (UTC)
 * I'm sure you and Ries would like to get the resolved promptly. I suggest you use the information I left in the welcome message on your talk page to get some assistance. --Ronz (talk) 17:22, 17 January 2019 (UTC)
 * I'm not sure about the reliability of Georgia Trend, a local business magazine, for verifying "an industry standard". It's also eight years old, so presenting it in current tense is very questionable. I'm not sure if Wikipedia's voice should be used. If it is indeed such a standard, better sources should be able to be found. Without a better source, I'm not sure it belongs in the lede. --Ronz (talk) 17:55, 17 January 2019 (UTC)
 * I removed "an industry standard". Is it necessary? JasmineBrock (talk) 15:59, 18 January 2019 (UTC)
 * I cannot access the ref from The Atlanta Constitution. --Ronz (talk) 03:28, 18 January 2019 (UTC)
 * Sorry about that. I clipped the references from Newspapers.com. It should work for you now. Thank you so much for taking a deeper look. JasmineBrock (talk) 15:59, 18 January 2019 (UTC)
 * Thank you. The content on coining the term "positioning" doesn't appear to agree with the content at Positioning_(marketing). --Ronz (talk) 17:20, 21 January 2019 (UTC)
 * I have removed the portions claiming that they coined the term and replaced it with "resurrected" to match more closely to how the page on positioning describes the history. I have also included the statement that "some scholars credit David Ogilvy with developing the positioning concept". Is this better? JasmineBrock (talk) 09:28, 9 February 2019 (UTC)
 * Thanks. I'm not sure how to do it, but we should get some help with this.
 * Since I keep forgetting about it: While obituaries tend to be poor sources, the one Trout is written by a staff writer from The Washington Post. --Ronz (talk) 15:50, 9 February 2019 (UTC)
 * I don't know what you mean by "how to do it". What kind of help do we need? JasmineBrock (talk) 07:49, 10 February 2019 (UTC)
 * Additional editors to review the proposed changes. --Ronz (talk) 18:42, 10 February 2019 (UTC)

Al Ries is an American marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing, and authored Positioning: The Battle For Your Mind in 1981.

Early life and education
Ries graduated from DePauw University in 1950. He accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell. Jack Trout joined the agency in 1967 beginning a business and writing partnership with Ries that lasted several decades.

Career
Ries and Trout are often credited with developing the concept of product or brand positioning in the late-1960s with the publication of a series of articles, followed by a book. Ries and Trout, both former advertising executives, published articles about positioning in Industrial Marketing in 1969 and Advertising Age in 1972. However some scholars credit David Ogilvy with developing the positioning concept in the mid-1950s. By the early 1970s, positioning had become a popular word with marketers, especially those in advertising and promotion. In 1981, Ries and Trout published Positioning: The Battle for Your Mind. According to historian Stephen A. Fox, although Ries and Trout may not have invented it, they "resurrected the concept and made it their trademark."

In 1970s, Ries was chairman of the advertising agency Ries Cappiello Colwell, Inc. He was also part of the affiliated public relations firm Ries and Geltzer. Ries and Trout later formed a marketing strategy firm, Trout & Ries. In 1994, Ries founded Ries & Ries with his daughter Laura, a recent graduate of Northwestern University and formerly of TBWA.

The American Marketing Association, NY Chapter announced Al Ries as one of the 2016 inductees to the Marketing Hall of Fame.

Request 1
It may be helpful to read the section before for some context. The short version is that I have conflict of interest and I would like to suggest the following changes. I will break them up into small digestible chunks for ease of reviewing.
 * 1) Al Ries is a marketing professional and author."
 * 2) *Add "American": "Al Ries is an American marketing professional and author.
 * 3) Along with Jack Trout, Ries is crediting with coining the term "positioning", as related to the field of marketing,
 * 4) *Replace with: "Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing, "
 * 5) and authored Positioning: The Battle For Your Mind, an industry standard on the subject.
 * 6) *Delete last clause and add: "in 1981."
 * 7) Ries graduated from DePauw University in 1950 with a degree in liberal arts and accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1963
 * 8) *Replace with: "Ries graduated from DePauw University in 1950. He accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell. "
 * 9) *Add: "Jack Trout joined the agency in 1967 beginning a business and writing partnership with Ries that lasted several decades. "

Thank you any help you can provide. JasmineBrock (talk) 07:20, 9 March 2019 (UTC)

Reply 9-MAR-2019
Below you will see where proposals from your request have been quoted with reviewer decisions and feedback inserted underneath, either accepting, declining or otherwise commenting upon your proposal(s). Please read the enclosed notes within the proposal review section below for information on each request. Also note additional changes which were made to the article, including:  Spintendo   10:15, 9 March 2019 (UTC)
 * 1) The removal of unsourced information.
 * 2) The removal of the bibliography section, which was unsourced.


 * Thank you very much. JasmineBrock (talk) 12:08, 14 March 2019 (UTC)

Request 2
It may be helpful to read the sections before this for some context. The short version is that I have a conflict of interest and I would like to suggest the following changes.

Early life and education
Ries graduated from high school in Harvey, Illinois. He then joined the Merchant Marines and later served in the Korean War with the United States Army. Ries graduated from DePauw University as a mathematics major in 1950. He accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell. in 1961. Jack Trout joined the agency in 1967.

Career
Ries and Trout are sometimes credited with developing and promoting the concept of product or brand "positioning" with the publication of a series of magazine articles in the late-1960s and early 1970s, followed by a book a decade later. However, some scholars instead credit David Ogilvy with developing the positioning concept in the mid-1950s. Ries and Trout published articles about positioning in Industrial Marketing in 1969 and Advertising Age in 1972. In 1981, they published Positioning: The Battle for Your Mind. According to historian Stephen A. Fox, although Ries and Trout may not have invented positioning, they "resurrected the concept and made it their trademark."

The American Marketing Association, NY Chapter announced Al Ries as one of the 2016 inductees to the Marketing Hall of Fame.

Reply 14-MAR-2019
Below you will see where proposals from your request have been quoted with reviewer decisions and feedback inserted underneath, either accepting, declining or otherwise commenting upon your proposal(s). Please read the enclosed notes within the proposal review section below for information on each request. Spintendo 14:15, 14 March 2019 (UTC)


 * Thank you! JasmineBrock (talk) 07:59, 17 March 2019 (UTC)

Request 3
Please add the three sentences in green in the collapsed section below. Please remove the last sentence in the first paragraph so that Positioning: The Battle for Your Mind is not mentioned twice. Also please remove the "Al" in the last sentence.

Al Ries is an American marketing professional and author. He is the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Ries is the author of Positioning: The Battle For Your Mind, published in 1981.

Ries graduated from DePauw University as a mathematics major in 1950. He accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1961. Jack Trout joined the agency in 1967.

Ries and Trout wrote a three-part series of articles for Advertising Age in 1972. In 1981, they published Positioning: The Battle for Your Mind. This was followed by Marketing Warfare (1986), Bottom-up Marketing (1989), and The 22 Immutable Laws of Marketing (1993).

The American Marketing Association, NY Chapter announced Al Ries as one of the 2016 inductees to the Marketing Hall of Fame.

Ries and Trout wrote a three-part series of articles for Advertising Age in 1972. In 1981, they published Positioning: The Battle for Your Mind. This was followed by Marketing Warfare (1986), Bottom-up Marketing (1989), and The 22 Immutable Laws of Marketing (1993).

Thank you in advance.--JasmineBrock (talk) 07:59, 17 March 2019 (UTC)

Reply 17-MAR-2019
Regards,  Spintendo  20:44, 17 March 2019 (UTC)
 * ✅ The first name was removed from the AMA inductee claim.
 * ❌ With regards to mentioning the Advertising Age series of pieces, the Christian source states "The authors packaged a number of perceptive fundamentals into a brief introduction on the themes that would eventually inspire their landmark text, Positioning." The Washington Post also cites Positioning as the "landmark" text here, rather than the pieces which preceeded it. If the claims within Ries and Trout's publications in Advertising Age are to be mentioned singularly, that mention ought to include what it was which was significant about that publication as a concept separate from the ones brought up in Positioning. Otherwise these are the same claims already covered by the mentioning of Positioning. If they are to be included, these claims should be cited by the Advertising Age publication itself, which has not been included in the list of references of the present edit request.
 * ❌ The mentionings of Marketing Warfare, Bottom-up Marketing and The 22 Immutable Laws of Marketing (and Branding) are already covered by the embedded Bibliography list.

Request 4
Please add the two sentences in green in the collapsed section below. I have add a citation for the article in Advertising Age per your advise: "these claims should be cited by the Advertising Age publication itself, which has not been included in the list of references of the present edit request". Please remove the last sentence in the first paragraph if you would like Positioning: The Battle for Your Mind not to be mentioned twice.

Al Ries is an American marketing professional and author. He is the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Ries is the author of Positioning: The Battle For Your Mind, published in 1981.

Ries graduated from DePauw University as a mathematics major in 1950. He accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1961. Jack Trout joined the agency in 1967.

Ries and Trout wrote a three-part series of articles for Advertising Age in 1972. The themes discussed in that series of articles inspired their later book, Positioning: The Battle for Your Mind, published in 1981.

The American Marketing Association, NY Chapter announced Ries as one of the 2016 inductees to the Marketing Hall of Fame.

Ries and Trout wrote a three-part series of articles for Advertising Age in 1972. The themes discussed in that series of articles inspired their later book, Positioning: The Battle for Your Mind, published in 1981.

Thank you in advance. JasmineBrock (talk) 20:40, 20 March 2019 (UTC)

Reply to request #4 20-MAR-2019
Spintendo 02:07, 21 March 2019 (UTC)

Request 5
Please add this photo to the infobox. JasmineBrock (talk) 19:44, 3 April 2019 (UTC)

✅ --ColinFine (talk) 20:10, 3 April 2019 (UTC)