Talk:American Customer Satisfaction Index

Article non-neutral in parts
Parts of this article appear to use biased language in favor of the described research firm and methodology. For example, the opening sentence: "Since 1994, The American Customer Satisfaction Index (ACSI) has provided the only systematic and comprehensive measure of customer satisfaction covering the entire U.S. consumer economy." Are you SURE there aren't other companies doing systematic surveys of customer satisfaction? It may be true, but the way it is worded indicates it was taken from the company's PR literature as opposed to from an objective source.

And later: "...Furthermore, and contrary to nearly all market research firms, the ACSI makes its data publicly available, thereby helping consumers to make more educated choices. It is for this reason that the ACSI is also known as the "Voice of the Nation's Consumer (™)." Who calls the ACSI the "Voice of the Nation's Consumer" besides the company itself?  It's pretty hard to imagine people outside the company calling it that.

This article therefore appears to need a cleanup to remove the POV biased statements to keep it from sounding like a PR handout. Dugwiki 22:03, 15 June 2006 (UTC)

Reliable sources
Generally speaking, Wikipedia prefers citations of sources that are unconnected to the article's subject. Therefore, citing ACSI or Claes Fornell doesn't fully answer the request for citation, especially of sentences that boost ACSI.

Also, Morgeson, kindly leave a description of each of your edits in the Edit Summary box. PRRfan (talk) 19:38, 8 April 2008 (UTC)

Made Several Changes
I have made several changes to the ACSI page. I removed some dead links, and updated the methodology section to make it more complete and accurate. I changed the section on calculating ACSI scores to make it more complete and accurate, removing a link that was dead and provided misleading weights on score calculation. I also updated/added several citations. — Preceding unsigned comment added by Fmorgeson (talk • contribs) 13:23, 28 June 2011 (UTC)