Talk:Amstel Gold Race

The race name
Does anybody know? Why is the English word "race" a part of a Dutch race name?Tushyk 20:39, 29 May 2007 (UTC)
 * There are many English words in the Dutch dictionary. Race is just an example of the many words that have been incorporated in the Dutch language. 82.157.156.158 07:08, 17 June 2007 (UTC)
 * That is correct. Race is a commonly used word in the Dutch language. The organization probably opted for this word because Amstel Gold is also English. Outematic 09:20, 17 June 2007 (UTC)
 * It's kind of a natural choice. The Dutch word for racing bike is either racefiets or renfiets (short for wielrennen+bicycle = wheelracing/running+bicycle). The name of Ronde van Nederland was already taken by a traditional stage race. The Amstel Beer Company was expanding abroad, when Herman Krott came with the idea of organising a new monument. Krott was the Amstel Bier amateur cycling team sports director, so him asking Amstel to sponsor the race was a logical step. The Dutch Bier in the team name shows the targeted local market. Sponsoring a cycling monument is all about international public relations. Not using Beer in the name, but instead using their premium brand Amstel Gold for the name was good marketing. It sounds much nicer, riders racing for gold. Emmarade (talk) 04:15, 29 April 2023 (UTC)