Talk:Anthony Lolli

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Edit request
I would like to substantially update this account and propose the following edits:

Anthony Nicola Lolli (born August 6, 1977), is a real estate investor, developer, entrepreneur, and philanthropist, based in New York, USA. Lolli started out in real estate in the mid to late 1990s. At 19, he obtained his real estate license and by 23 he had founded a Brooklyn-based brokerage firm Rapid Realty.

In 2012, Lolli found ‘Lolli Brands Entertainment’ as a platform to begin to move away from the real estate business and into entertainment. Lolli sold Rapid Realty in 2018 shortly after he published his first book in, ‘The heart of the deal’.

Lolli shifted his focus in 2019 to embark on a journey to transform his body after struggling with obesity. This journey saw Lolli successfully lose over 125 lbs in weight through dedication to a strict training and dietary regime. This led to Lolli teaming up with James Hergott, the producer of Radical Body Transformations, an Amazon prime docuseries, to create the next season and build a community of people to improve their health. In 2020, Lolli Brands Entertainment released a full-length documentary about Lolli titled ‘From Fat Lolli to Six Pack Lolli – The Ultimate Transformation Story’. Lolli is now training to compete in a multitude of bodybuilding competitions whilst championing the body transformation community.

Youth and education
Lolli was born and raised in Brooklyn, NY, USA. The only child of Nicolas Lolli, a first-generation Italian American WWII veteran and public school teacher, and Gladys, an Ecuadorean national and hairstylist. Lolli’s father was a public-school teacher by day and entrepreneur by night. He had a trained blue and gold Macaw (parrot), that he would take to touristy areas of New York City and put the bird on the shoulders of people and charge them for a picture with Lolli as his assistant. Lolli attended John Jay High School and then went to Brooklyn-based Kingsborough College.

Real estate career
Lolli entered the real estate industry in 1998, at the age of 19. He founded Rapid Realty at the age of 21. According to Lolli, in 2009, Rapid Realty became the first rental-based real-estate franchise system in the US.

Rapid Realty NYC distinguished itself by specializing in residential and commercial rentals. Lolli has stated that franchising became necessary for growth, because it gave top sales talent the opportunity to own their own business rather than simply managing it.

Between 2009 to 2012, Rapid Realty NYC grew to over 60 franchise locations and a team of 1000 licensed agents. In 2012, Rapid Realty NYC debuted on the Inc 5000.

In 2013, the company expanded to California and Massachusetts and was awarded the Franchisee Satisfaction Award by the Franchise Business Review in 2013. The company used an "assembly line" style sales process, wherein the commission generated from a transaction is split among multiple agents who each played a different role in the deal, as well as their franchisees, and the parent company. Lolli has stated that he hires people with no previous experience, claiming that they have not yet developed any bad habits. In 2014, Rapid Realty began a policy where sales agents who received a tattoo of the Rapid Realty logo would receive a increase in salary.

Lolli also founded Express Real Estate School in 2013, which trains licensed real estate agents.

Publications
Lolli's first book, The Heart of the Deal, a memoir of his career in real estate as well as a guide to investing, was published in June 2017.

The Heart of the Deal aims to educate readers on how to set smart goals, negotiate like a pro, analyze properties and neighborhoods, overcome objections, and much more.

Lolli Brands Entertainment
In 2012, Lolli found ‘Lolli Brands Entertainment’. As President Lolli served as location scout for popular music video directors, award winning films and television/web commercials for popular products. He has acted, directed and executive produced numerous on-screen productions, including a film by Spike Lee and Cannes Film Festival nominee pictures. In January 2014, Lolli became an advisor to the Brooklyn Borough President Eric Adams. The hip-hop artist 50 Cent filmed commercials for his energy drinks at Lolli's home, located in Bay Ridge.

Fitness Mogul
Anthony struggled with his weight. For 20 years he prioritized his business at the expense of his health. In 2019, Lolli transformed his life after struggling with obesity for years, he successfully lost over 125 lbs weight through dedication to a strict training and dietary regime. Subsequently Lolli teamed up with James Hergott, the producer of Radical Body transformations, an Amazon prime docuseries, to create the next season and build a community of people desperate to radically improve their health.

In 2020, Lolli Brands Entertainment released a full-length documentary about Lolli’s story - ‘From Fat Lolli to Six Pack Lolli – The Ultimate Transformation Story’ to share his story and experience. Lolli is now training to compete in a multitude of bodybuilding competitions and promote the body transformation community. The film won the best inspirational documentary award at the 2020 DOC LA Awards and a nomination for the 2020 Best Inspirational Documentary Award at the New Vision International Film Festival (NVIFF) in Amsterdam, Netherlands.

Recognition
Lolli has received numerous personal and business accolades since 2011.

In 2013, Lolli won Golden Bridge's Entrepreneur of the Year Award, the first real estate businessperson to receive the award. He also received a Silver Stevie Award from the International Business Awards.

Personal life
Lolli is married to Tereza Hakobyan, 33, a model and actress born in Armenia, known for The Bucks County Massacre (2010), Assumption of Risk (2014) and Uncle Hymie's Funeral (2011). The couple have two children, a daughter Love Lolli aged 4 and son Legend Lolli aged 2 and live in Bay Ridge.

Edit request
Altamel - Many thanks for taking the provide this valuable feedback on my initial suggested edits. I have taken this advice onboard and have redrafted the content with new proposed edit below:

Anthony Nicola Lolli (born August 6, 1977), is a real estate investor, developer, entrepreneur, and philanthropist, based in New York, USA. Lolli started out in real estate in the mid to late 1990s. At 19, he obtained his real estate license and by 23 he had founded a Brooklyn-based brokerage firm Rapid Realty.

In 2012, Lolli founded ‘Lolli Brands Entertainment’ as a platform to begin to move away from the real estate business and into entertainment. Lolli sold Rapid Realty in 2018 shortly after he published his first book in, ‘The heart of the deal’.

In 2019, Lolli focussed on his struggle with obesity. Lolli lost 125 lbs through dieting and exercise. Lolli collaborated with James Hergott, the producer of Radical Body Transformations, an Amazon prime docuseries, and created the next season. In 2020, Lolli Brands Entertainment released a full-length documentary about Lolli titled ‘From Fat Lolli to Six Pack Lolli – The Ultimate Transformation Story’. Lolli is now training to compete in a multitude of bodybuilding competitions whilst championing the body transformation community.

Youth and education
Lolli was born and raised in Brooklyn, NY, USA. The only child of Nicolas Lolli, a first-generation Italian American WWII veteran and public-school teacher, and Gladys, an Ecuadorean national and hairstylist. Lolli’s father was a public-school teacher and entrepreneur. He trained a blue and gold Macaw parrot and put the bird on the shoulders of people and charge them for a picture, Lolli was his assistant with this job. Lolli attended John Jay High School and then went to Brooklyn-based Kingsborough College.

Real estate career
Lolli entered the real estate industry in 1998, at the age of 19. He founded Rapid Realty at the age of 21. According to Lolli, in 2009, Rapid Realty became the first rental-based real-estate franchise system in the US.

Rapid Realty NYC specialized in residential and commercial rentals. Lolli found that franchising became necessary for growth. .

Between 2009 to 2012, Rapid Realty NYC grew to over 60 franchise locations and a team of 1000 licensed agents. In 2012, Rapid Realty NYC debuted on the Inc 5000.

In 2013, the company expanded to California and Massachusetts and was awarded the Franchisee Satisfaction Award by the Franchise Business Review in 2013. The company used an "assembly line" style sales process, wherein the commission generated from a transaction is split among multiple agents who each played a different role in the deal, as well as their franchisees, and the parent company. Lolli has stated that he hires people with no previous experience, claiming that they have not yet developed any bad habits. In 2014, Rapid Realty began a policy where sales agents who received a tattoo of the Rapid Realty logo would receive a increase in salary.

Lolli also founded Express Real Estate School in 2013, which trains licensed real estate agents.

Publications
Lolli's first book, The Heart of the Deal, a memoir of his career in real estate as well as a guide to investing, was published in June 2017.

The Heart of the Deal aimed to educate readers on how to set smart goals, negotiate like a pro, analyze properties and neighbourhoods and overcome objections. .

Lolli Brands Entertainment
In 2012, Lolli founded ‘Lolli Brands Entertainment’. As President Lolli served as location scout for popular music video directors, award winning films and television/web commercials for popular products. He has acted, directed and executive produced numerous on-screen productions. In January 2014, Lolli became an advisor to the Brooklyn Borough President Eric Adams. The hip-hop artist 50 Cent filmed commercials for his energy drinks at Lolli's home, located in Bay Ridge.

Fitness Mogul
In 2019, Lolli focussed on his struggle with obesity. Lolli lost 125 lbs through dieting and exercise. Lolli collaborated with James Hergott, the producer of Radical Body Transformations, an Amazon prime docuseries, and created the next season. In 2020, Lolli Brands Entertainment released a full-length documentary about Lolli’s story - ‘From Fat Lolli to Six Pack Lolli – The Ultimate Transformation Story’. Lolli is now training to compete in a multitude of bodybuilding competitions and promote the body transformation community. The film won the best inspirational documentary award at the 2020 DOC LA Awards and a nomination for the 2020 Best Inspirational Documentary Award at the New Vision International Film Festival (NVIFF) in Amsterdam, Netherlands.

Recognition
Lolli has received numerous personal and business accolades since 2011.

In 2013, Lolli won Golden Bridge's Entrepreneur of the Year Award, the first real estate businessperson to receive the award. He also received a Silver Stevie Award from the International Business Awards.

Personal life
Lolli is married to Tereza Hakobyan, 33, a model and actress born in Armenia, known for The Bucks County Massacre (2010), Assumption of Risk (2014) and Uncle Hymie's Funeral (2011). The couple have two children, a daughter Love Lolli aged 4 and son Legend Lolli aged 2 and live in Bay Ridge.

Edit request
Altamel - I am still awaiting feedback of the revised edits? I would like to resolve this ASAP — Preceding unsigned comment added by AudeNF2021 (talk • contribs) 18:27, 8 March 2021 (UTC)
 * Here's my feedback:
 * This version is way too promotional, especially the photographs and the use of "Fitness Mogul".
 * There are no independent reliable sources for Inc 5000, the Franchisee Satisfaction Award, Lolli Brands Entertainment, 50 Cent, the documentary, many of the awards, and the Personal life section.
 * External links should not be used within an article.
 * The External links section should not have social media links.
 * Italics should be used for book and film titles.
 * Periods should come before references.
 * I suggest that future requests be for only one section - or even one fact - at a time.
 * GoingBatty (talk) 19:58, 8 March 2021 (UTC)

Edit request
Altamel GoingBatty - Really appreciate you taking the time to come back with useful feedback. I agree I think the way forward is to edit one section at time. With this in mind please find the 1st section for review. I have removed the use of Mogul and replaced with entrepreneur.

Anthony Nicola Lolli (born August 6, 1977), is a real estate investor, developer, entrepreneur, and philanthropist, based in New York, USA. Lolli started out in real estate in the mid to late 1990s. At 19, he obtained his real estate license and by 23 he had founded a Brooklyn-based brokerage firm Rapid Realty.

In 2012, Lolli founded ‘Lolli Brands Entertainment’ as a platform to begin to move away from the real estate business and into entertainment. Lolli sold Rapid Realty in 2018 shortly after he published his first book in, ‘The heart of the deal’.

In 2019, Lolli collaborated with James Hergott, the producer of Radical Body Transformations, an Amazon prime docuseries, and created the next season. In 2020, Lolli Brands Entertainment released a full-length documentary about Lolli titled ‘From Fat Lolli to Six Pack Lolli – The Ultimate Transformation Story’.