Talk:Apple Inc./sandbox

I have the current version and the initial proposal for reference. I was going to paste the proposal over the old version but we'd lose all the citations, and the jury is still out on whether we need them or not, so my idea was to merge the ideas of the proposal into the current version, copied under Communal draft. That's the one we can all work on. Hopefully this is useful, HereToHelp (talk to me) 13:14, 27 August 2010 (UTC)

Current version
Apple Inc. (nasdaq: AAPL; previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools and its iOS Mobile Operating System. As of August 2010, the company operates 300 retail stores in ten countries, and an online store where hardware and software products are sold.

Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word "Computer" on January 9, 2007, to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. As of September 26, 2009, Apple had 34,300 full time employees and 2,500 temporary full time employees worldwide and had worldwide annual sales of $42.91 billion in its fiscal year ending September 26, 2009.

For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010. The company has also received widespread criticism for its labor, environmental, and business practices.

Ryan Norton's proposal
Apple Inc. is a public multinational corporation headquartered in Cupertino, California that designs, markets, and produces consumer electronics, computer software, and personal computers. Established on April 1, 1976 and incorporated January 3, 1977 as "Apple Computer, Inc.", the company rose to prominance in the late 1980s with its Macintosh line of personal computers and associated Mac OS operating system. Later, Apple would dominate the digital music player market with the iPod as well as establish footholds in other related markets with the iPhone and iPad, although it would come under fire for its labor practices when reports of possible child labor and poor working conditions in its outsourced manufacturing surfaced.

The company also produces various types of software such as the iTunes media browser, the iWork suite of productivity software, the Aperture professional photography package, and the Final Cut Studio suite of professional audio and film-industry software products. A chain of retail stores and corresponding online store is also ran by the company, under the Apple Store brand. It is known for being one of the companies bucking the traditional corporate culture of the 1970s, such as formal attire. Over the years Apple has received criticism for the vertical integration of its products, having limited compatability in general with non-Apple products.

For reasons as various as its philosophy of comprehensive aesthetic industrial design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry, including a customer base that is unusually devoted to the company and its brand. The advertising compaigns launched various musicians into stardom; some of more well-known campaigns include the 1984 Super Bowl commercial and the 'Get a Mac' campaign, the latter of which drew criticism for potentially misleading statements. Apple has a mixed environmental record, especially in comparison with other electronics companies.

Communal draft
Apple Inc. (nasdaq: AAPL) is an American public multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools and its iOS Mobile Operating System. As of August 2010, the company operates 300 retail stores in ten countries, and an online store where hardware and software products are sold.

Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word "Computer" on January 9, 2007, to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. As of September 26, 2009, Apple had 34,300 full time employees and 2,500 temporary full time employees worldwide and had worldwide annual sales of $42.91 billion in its fiscal year ending September 26, 2009.

For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010. The company has also received widespread criticism for its labor, environmental, and business practices.