Talk:Asda/Archive 1

84.9.165.16 edit
To the anon user above, thank you for contributing to Wikipedia. I have removed your contribution, because it violates our policy of having a neutral point of view. That said, since ASDA's parent company Walmart is notorious for its labour practices, a Criticism section would probably be useful. Please remember though that it needs to have the aforementioned NPOV (at the least an opposing point of view should be given), cite sources and generally look like an encyclopaedia article. Also, it needs to be properly sectioned like the rest of the article, rather than dumped at the end. --Last Malthusian 17:46, 1 December 2005 (UTC)

Freedom of speech regardless of neutrality is my democratic right of being a member of the united kingdom, i will exercise that right at whatever cost and if it means changing this article 24 times a day, then so be it. The public have a RIGHT to know what ASDA hide.


 * Freedom of speech, yes. Freedom of Wikipedia contributions, no.

From 84.9.165.16 No Freedom of wikipedia, says who???? Who's interested in ASDA then, you all work for ASDA and in secret want to to be seen as some glorifying edifice to the UK retail sector? F**k OFF !!!! This company is inhuman in its practices, its twisted pathological (we must beat Tesco) ideology and you can FORGET about moral and ethical issues, because behind the scenes it doesn't have any moral convictions.

To 84.9.165.16
 * Perhaps if you had the guts to actually register and give yourself an identity, your views on ASDA might command a little more respect. Regardless of this, however, you seem to have a very warped idea of what Wikipedia is actually about. An encyclopaedia is based on balanced fact, not personal animosity, and anything stated must be proven in some way. For example, the fact that ASDA hasn't won any employer awards for a couple of years does not mean it has been taken over by Satan. There are discussion forums if you have a point to make and there are doubtless sites on the internet dedicated to your cause, but the main entry in Wikipedia is NOT the place to express them. They WILL be removed within minutes and eventually the page will have to be locked, so please leave it alone.

Lupin|talk|popups 16:44, 7 January 2006 (UTC)
 * The public have the right to know what ASDA hide, but not on Wikipedia they don't - this is an encyclopedia, not a place to spread rumors/POV about ASDA. — Wackymacs 16:52, 7 January 2006 (UTC)
 * How do we stop the constant (4/5 times a day) abuse of this article? Ive looked on help but to no avail... --TFoxton 19:18, 7 January 2006 (UTC)
 * 4/5 times a day isn't a lot - other articles get vandalized more than 10 or 20 times a day, and most of those are protected against IP users and only let registered users edit - you could do that with this article, but I don't think its necessary to lock editing from IP users because plenty of users are on RC patrol so vandalism gets reverted quickly. — Wackymacs 19:52, 7 January 2006 (UTC)

Request for clarification
On the article, I just read (emphasis mine):

"In 2005, the company was criticised by some of its employees for the treatment their fellow workers received in both stores and depots across the country. A recent posting on the GMB Union website heralded the attempt to get TESCO to honour some of the 20% Christmas staff discount which ASDA dropped for reasons of 'operational profit protection'. ASDA decided to give the discount in December 2005, but with a maximum spend imposed."

Can someone clarify why TESCO is mentioned here? Is that just subtle vandalism (i.e. it should read ASDA), or is there something more behind it? Mike Peel 23:40, 4 March 2006 (UTC)


 * Is correct. The union attempted to get Tesco to offer the discount to ASDA staff as a PR stunt. Not sure if they did or not.


 * It was mainly on Beers Wines & Spirits where the issue arose. ASDA excluded (initially) BWS from the 'extra discount day' in Dec 2005 (20% as opposed to the normal 10%) to 'protect profit margins'. After the Tesco wires starting buzzing and it was reported that they would offer the discount (we were told in my store that they would) Asda included BWS but with a cap of £100 spend on it.


 * Thanks. I've tried to edit the text to make this clearer - could you have a look and make sure it's accurate, please? Mike Peel 15:24, 5 March 2006 (UTC)
 * Yeah sounds fine.

George Clothing copyvio
From the looks of it, the entire George Clothing section was lifted by 82.34.176.180 from | this Brand Republic article. The whole thing was painfully unencyclopedic anyway, so I've reverted the section to the previous version. Matt Eason 13:09, 28 April 2006 (UTC)

Turnover
The figure given doesn't make sense, given that ASDA is ahead of Sainsbury's in grocery market share and has a stronger non-food business. Are we confident it includes the whole business? Eg, George. They have to file accounts for each subsidiary, but it is easy enough for a multi-national to slice up its operations in such a way that the full picture is hard to see. What is the source? Carina22 19:31, 17 May 2006 (UTC)


 * I thought it was wrong: http://biz.yahoo.com/ic/90/90031.html. So it should be £26bn?!? --TFoxton 23:20, 17 May 2006 (UTC)

Unsourced Garbage
The Market share section which i have marked with NPOV, is, in my opinion, absolute bullshit. the wording is terrible from below that point, and it seems to be written in a tone which would be expected of a blog, and not an encyclopedia article. I'm a big fan of truth, and i think that such things make unfair statements about any company, so someone clean it up, please. Thanks James S 10:37, 16 August 2006 (UTC)


 * Calm down, will you. Yeesh. I can't find a source for the second paragraph, but the first paragraph is pure fact. --  Zanimum 18:28, 28 August 2006 (UTC)


 * Beside, why didn't you clean it up? If you claimed to know left from right, and were willing to write a paragraph on how "bad" three of our sentences were, you could fix the article yourself. --  Zanimum 18:31, 28 August 2006 (UTC)

NPOV dispute 2006-09-03
I have a problem with the following text in the "Union" section:

However, taken into account the surveyed high level of staff satisfaction, it is not surprising that union membership is low - estimated at one in five employees.

It is certainly POV, and is possibly original research. I and many colleagues in my department are union member, but we are all satisfied with our jobs and yet choose to remain a trade union member. Rather than remove the claim I have indicated POV in order to allow the author and/or other Wikipedians the chance to supply a suitable citation for it. Rugxulo 23:33, 2 September 2006 (UTC)

POS
Does anyone know why ASDA continue to use such an out dated POS system? —The preceding unsigned comment was added by 84.64.187.1 (talk • contribs).
 * Let's put it another way. What commercial benefit would they gain from spending tens of millions of pounds on technology and the same again on staff training, with the resulting reductions of staff serving customers while this is going on? (This isn't intended to be a rhetorical question, though it might seem that way). Notinasnaid 09:35, 18 November 2006 (UTC)
 * Depends. I don't know anything about ASDA's systems, however let me give one scenario where it would benefit. Sainsbury's had 13 (I think, I know it was 12-15) different POS systems, all requiring their own support etc. That was replaced with the NCR/Retalix system. It might have cost a lot but there must also have been massive savings in support and training. Another issue is productivity; the "dated" POS systems according to the original contributor may not be very user friendly. New systems are much more intuitive and at the simplest level let operators work faster. I also don't think the "with the resulting reductions of staff serving customers while this is going on" argument stands up - Sainsbury's managed it. Mark83 17:12, 8 March 2007 (UTC)
 * ASDA is unlikely to replace the SMART system owing to the fact that it is globally linked to all over Walmart stores (I can't remember exactly where I heard that but I'm pretty sure it was off Walmart's own intranet; Pipeline). From my experience when I used to work for ASDA, the system does the job it is asked to do and while the hardware isn't always the most reliable, the software, once trained and experienced in its use, is a very fast an powerful system. That said, as Mark83 suggested, the comment that there is a reduction of staff during the necessary training is incorrect. The only staff who actually use the system are shop floor colleagues, Managers and customer service desk staff and even then, when they are being trained, it is often during their own time through the use of 'training hours' to account for the increased wages. As for the tills... well, they're slow and falling to pieces but I believe ASDA are taking the route of if it ain't broke, don't fix it.(Auzdafluff 20:32, 13 March 2007 (UTC))
 * Auzdafluff that's interesting, however the question as raised is about POS, i.e. Point Of Sale, i.e. tills. You seem to be focusing on back-room systems (I'm guessing the stock system?) And you seem to agree with the original contributor, that it is outdated. Mark83 20:51, 13 March 2007 (UTC)
 * back room stock management (ie SMART), tills (ie EPOS), or the SELs and other stuff ??? - all come under POS as i understand it. Pickle 07:07, 23 April 2007 (UTC)
 * Maybe in the ASDA case. Not all cases though - Sainsbury's (I think) operates two distinct systems = POS/Stock Control. But maybe "POS" is used as an umbrella term for all of these.? Mark83 09:11, 23 April 2007 (UTC)
 * AFAIK EPOS (Tills) and Backroom/Stock are all interlinked, under the programme called SMART (which gives you 4 language options English, Mexican Spanish, Canadian French and Oxford English IIRC, thus ie presume its a pan Wal Mart bit of software). Thus to me, POS can mean lots of things, but the third item on my original list is the prime usage I've found in ASDA (ie for SELs and graphics related to this) Pickle 07:26, 24 April 2007 (UTC).

Floorplate
The paragraph on Essentials mentions the "floorplate" of the store. In North America, this would be the "floor plan". Is the term correct in Britain? GreatWhiteNortherner 03:03, 20 October 2006 (UTC)

Floor plate? Never heard that term. And I'm British! I think floor plan must be correct, even in British English. Digifiend 10:52, 30 May 2007 (UTC) Oops, forgot to sign in, have changed user link.

"Bitter feelings"
Can somebody cite a source that ASDA Colleagues had "Bitter feelings" about the double discount day? It doesn't sound NPOV. —Preceding unsigned comment added by 82.69.36.199 (talk) 19:59, 9 September 2007 (UTC)


 * There might be some union press release about it, but yes it does sound POV is the current form. Pickle 07:23, 10 September 2007 (UTC)


 * Well I wouldn't say I'm a source but I am an Asda employee (sorry, "colleague") and I know that the reduction in items that could be bought with double discounts and the amount on BWS (reduced from £250 to £100 before any discount) led to most of the store being big-time unhappy with this. Stuey 182 00:26, 12 September 2007 (UTC)

ASDA name
Having worked in ASDA for 15 years, I saw their genesis video of how the company came together. It is interesting to note that the first Chairman when Asquith Dairies and Associated Dairies merged, was a Sir Alasdair Irving, who has "ASDA" in his name! He later became Lord of Campster in Caithness. —Preceding unsigned comment added by 90.204.223.101 (talk) 21:54, 30 September 2007 (UTC)

George logo: GWD
We should probably mention the tiny letters W and D in the "O" of the George logo, which I assume stand for "George W Davies". However, I can't find a source to corroborate this, or even to show that his middle name begins with W. From what I can tell, a lot of people don't even notice these letters. Any insights? Pro hib it O ni o ns (T) 10:09, 21 October 2007 (UTC)
 * Yes, that would be a good idea.  WEBURIEDOURSECRETSINTHEGARDEN  we need to talk.  19:49, 27 December 2007 (UTC)
 * If we can source it, yes. Do you know of any sources explaining the meaning of the logo? Pro hib it O ni o ns  (T) 04:58, 2 January 2008 (UTC)

Picture


I realise I am not entirely neutral in this, because the picture is of my gorgeous features, but the one that keeps getting removed from this page (Observersunday.JPG, below) is entirely representative of the level of work that occurs in ASDA! You try working in the petrol station and tell me its not. But if everyone else doesn't want it fair enough. I would suggest another photo would be a good idea, though. (Not from me I don't work there anymore.) Discosebastian 08:50, 31 May 2007 (UTC)


 * I think it's generally because images should have high-relevancy to the article. While it's got relevancy because it's you working at asda, it's still more of a personal photo in that is indicative of you or single employees rather than the entire company. Still, i'd say keep it as a means of illustrating the attire of an ASDA employee :-) ♥♥ ΜÏΠЄSΓRΘΠ€ ♥♥ slurp me! 08:57, 31 May 2007 (UTC)


 * IMHO its useful as its the only pic we have of staff, baring someone getting one with suitable copyright info, etc its all we've got. As above one can make the encyclopedic point that it illustrates ASDA uniforms from roughly 2003 to 2006 (ish they are being replaced). Pickle 13:51, 9 June 2007 (UTC)
 * As I said on Pickle's talk page if it was a worker packing out shelves, serving a customer or inputting data I think it would be a great addition. However somebody humped over a counter reading a newspaper is not what ASDA pay people to do. To say it "is entirely representative of the level of work that occurs in ASDA" is an insult to the many staff who I'm sure work very hard for a living and a mispresentation of facts and ('misrepresentation' is putting it midly!) Mark83 14:35, 9 June 2007 (UTC)

Hello. If you'd like me to take a photo of a couple of my colleagues stacking shelves or pushing trollies in full uniform, let me know! MBlackburn.
 * Please be bold and do so. Pickle 14:48, 12 June 2007 (UTC)


 * To say it "is entirely representative of the level of work that occurs in ASDA" is an insult to the many staff who I'm sure work very hard for a living and a mispresentation of facts and ('misrepresentation' is putting it midly!)

Not really :)-- Neo  Nerd  11:23, 25 June 2007 (UTC)


 * [[Image:Interior_of_Asda_1.jpg|100px]] [[Image:Interior_of_Asda_2.jpg|100px]] [[Image:Interior_of_Asda_3.jpg|100px]]


 * Perhaps these three pictures can come in useful for someone? Just remembered I had them languishing on my hard drive so I thought the Wikibeavers may want to use them for something? Stuey 18217:32, 11 September 2007 (UTC)


 * They would be good, if someone who was clever enough could put them together to give a panorama. BTW whats the date (i not lack of 4 poster shelving around the drinks). Pickle 01:41, 12 September 2007 (UTC)
 * Silly me, metadata says 23 December 2003. Pickle 01:42, 12 September 2007 (UTC)

I combined the images in Photoshop. Unfortunately the exposure varied between the images so there are dark and bright zones; I was unable to correct this. Regards, Asdfasdf1231234 ( talk ) 21:40, 2 May 2008 (UTC)

Explanation for removal of "Merger with J Sainsburys" section.
I have removed the following:
 * In February 2007, speculation was rampant that ASDA may bid for the UK's second largest supermarket, J Sainsburys should a private consortium make an approach for the company. Experts suggested that despite the implications a merger of its size would have on competition within the industry, ASDA would be able to present itself as the favoured party due to fears surrounding the consortium bid and suggestions that the purpose of the bid may be for asset stripping resulting in the loss of J Sainsburys anyway.


 * The combined retailer, owned by Walmart would be the only realistic chance of any retailer catching up with Tesco in the short to medium term. The resultant company would hold over 1047 stores, both large stores including ASDA's ASDA*WALMART supercenters, along with ASDA Superstores and J Sainsburys similar sized Sainsburys stores, along with ASDA's supermarkets and Sainsburys even smaller Local and @ stores. It would still be just over half Tesco's total store bank, but would hold (if marketshare was not affected) around 33% of the market; 1.8% more than Tesco.

Reasons:
 * Not a reason for removal but the company in question in J Sainsbury plc, not "J Sainsburys". Both the "s" and the lack of apostrophe if it were correct are glaring mistakes.
 * Two of the references are Wikipedia articles, which is unacceptable. Wikipedia can't cite itself.
 * Another reference is Reuters - I've learned from experience that these quickly become broken links.
 * The asset stripping argument is weak. Read the current (3 March) Economist - "Private equity stands to make more money from investing in a business than shutting it down, because a growing business is worth more than a shrinking one. Indeed studies have shown that buy-outs in Britain create jobs in the longer term."
 * "resulting in the loss of J Sainsburys anyway" - not only is it less than encylopedic language, but the idea that a takeover would see the Sainsbury's brand disappear is ludicrous. Even given the company's dire state from the late 90s to mid 00s the brand has still remained remarkably strong.
 * The whole second paragraph is supposition/speculation. Mark83 16:47, 8 March 2007 (UTC)
 * Moot. The takeover never happened. Digifiend (talk) 10:16, 10 June 2008 (UTC)
 * Obviously! At the time it was important to explain why I removed such a large chunk of the article. Mark83 (talk) 11:54, 10 June 2008 (UTC)

Capitalisation
Yes, I know it's a fairly trivial issue, but why does this article use the wrong capitalisation of "ASDA" (the article says "Asda" instead)? The ASDA logo and all references to it I've seen by the company (e.g. at [www.asda.com]) use the all upper case variety. 86.156.95.35 (talk) 22:31, 24 June 2008 (UTC)

Smart Price - "foreign sources"?!
"A lot of these products are also sourced from foreign sources."

"Foreign Sources", ooooooh! Perhaps this would be worth mentioning if Asda was otherwise flying the flag 100% for the United Kingdom, but I don't see how that's the case. In fact sometimes the opposite is true, for example Asda have some Smart Price wine that's British whereas all the other wines are French, Italian, Australian, etc. 217.155.20.163 (talk) 22:43, 31 July 2008 (UTC)

Restructuring the article
I am working on a restructuring of this article in line with the article about the Tescosupermarket.It contains some excellent well sourced information but needs a more transparent structure to help readers locate that information efficiently.

There is also need of a thorough copyedit, to update the tenses of past events, which I will also attempt. Comments, please.--Harkey (talk) 09:14, 7 October 2008 (UTC)

Removal of Asda advertising slogans
I've removed these from the main page because the dates are terrible and unsourced, I can pick out a few (working for the company myself, I know many of these dates are wrong), firstly "there's no place like Asda is still in use", particularly online and on Asda FM Live, not on television or poster advertising at the moment though. "Permanently low prices forever" - still in use last year, but I think it's being phased out or has already been, "More for you for less" used til' early 2008, "That's Asda Price" used in conjunction with M4U4L also until early 2008 (many stores used the "Asda Price - More for you for less" logo on till reciepts until very recently). "Always Happy to help" is still used - look at any name or greeter badge. "Always low prices... always", don't know much of that one, Wal*mart used that but not sure of Asda, but we did use "Always low prices... forever", we still have some posters with that on somewhere but can't confirm the dates. Anyway, as I'm not sure of the exact dates, I'll not be posting anything back onto the page, but here are the dates I've removed along with the dates originally posted:


 * "Asda - Why Pay More?" (2008–present)
 * "There's no place like Asda!" (2007)
 * "All together better" (2004–2006)
 * "Permanently low prices forever" (2001–2004)
 * "More for you for Less" (2000–2001)
 * "Always happy to help" (1998–2000)
 * "That's Asda Price!" (1994–1998)
 * "Always LOW prices... ALWAYS" (1992–1994)
 * "Aiming to be Britain's best value retailer exceeding customer needs... always" (1990–1992)
 * "Best for less" (1988–1990)
 * }
 * "Rollbacks!"
 * "That's Asda Price!" (1994–1998)
 * "Always LOW prices... ALWAYS" (1992–1994)
 * "Aiming to be Britain's best value retailer exceeding customer needs... always" (1990–1992)
 * "Best for less" (1988–1990)
 * }
 * "Rollbacks!"
 * "Best for less" (1988–1990)
 * }
 * "Rollbacks!"
 * "Rollbacks!"

86.154.129.41 (talk) 01:17, 22 November 2008 (UTC)

Asda profiteering?
In recent weeks in my local supermarket I've noticed that prices have been put up by 100% (tinned salmon) or more commonly by 50% (pasta, margarine, tomato puree and so on). This is far more than a drop in currency would indicate. Does anyone have any information, sources for this please? 78.147.254.121 (talk) 23:57, 15 December 2008 (UTC)

Hattie Jacques - ghostly ads?
Wikipedia tells us under Hattie's own article that she died in 1980. This article says that she advertised Asda in the 80s. I'm removing the sentence. APW (talk) 19:10, 15 July 2009 (UTC) Is it PLC or an LTD...? — Preceding unsigned comment added by Chantelle.chloe (talk • contribs) 08:29, 17 October 2011 (UTC)
 * For clarity, Hattie's article states that she appeared for ASDA in 1980, not in the 1980's . So it is feasible she died while under contract with their advertising department. The only problem I see is that it isn't sourced there, so probably shouldn't be in either article. If a good source is found, it could go in both, but until then I am removing it from her own wiki too! MrZoolook (talk) 19:04, 29 June 2012 (UTC)
 * After deleting the statement from the 'Hattie Jacques' article, another editor added it in again WITH a source which shows she appeared in 1980 for ASDA in an advert. If there are no objections, could this be used here too? — Preceding unsigned comment added by MrZoolook (talk • contribs) 05:06, 30 June 2012 (UTC)

Infobox image - free version available now
I propose replacing the current non-free file in the infobox with a near-copy vector file: File:ASDA logo.svg (see right).

The current "fair use" rationale on the image we are currenly using states that, "Because it is a logo there is almost certainly no free equivalent. Any substitute that is not a derivative work would fail to convey the meaning intended, would tarnish or misrepresent its image, or would fail its purpose of identification or commentary."

That is, the image is being used because no near-equivalent is available. This is no longer the case. I see no reason to keep a non-free file in the article when we have perfectly good replaceable media in Commons. If needs be the file above can be edited to adjust the position of the 'S'. AFAIK there is no standard colour for the logo. -- Peter Talk to me 21:33, 3 October 2012 (UTC)


 * The "S" is completely wrong - in fact none of the letters are correct - and of course there's a standard colour for the logo - colouring is one of the things that makes it a logo. We should keep the current fair use image.  This one's terrible.  Chaheel Riens (talk) 08:04, 4 October 2012 (UTC)

Source for Ibotson's move to Walmart
Right here Chaheel Riens (talk) 12:49, 6 July 2015 (UTC)

Supercentres
A number of the first supercentres were originally owned by Carrefour (set up on French hypermarket model) and via Dee Corporation (dba Gateway) eventually became Asda wallmart, main article needs expansion here.

I think (but cannot source) the first rebranded one was in Cribb's Causeway, Bristol. --176.25.141.37 (talk) 22:36, 24 August 2015 (UTC)

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I have just modified 6 external links on Asda. Please take a moment to review my edit. If you have any questions, or need the bot to ignore the links, or the page altogether, please visit this simple FaQ for additional information. I made the following changes:
 * Added archive https://web.archive.org/web/20110929025840/http://www.foodanddrinkeurope.com/Retail/Asda-Wal-Mart-guilty-of-anti-trade-union-activity to http://www.foodanddrinkeurope.com/Retail/Asda-Wal-Mart-guilty-of-anti-trade-union-activity
 * Added archive https://web.archive.org/web/20130925132343/http://www.thecourier.co.uk/news/uk/exclusive-tax-shock-for-thousands-of-asda-workers-1.113215 to http://www.thecourier.co.uk/news/uk/exclusive-tax-shock-for-thousands-of-asda-workers-1.113215
 * Added archive https://web.archive.org/web/20061220070605/http://www.cleanupfashion.co.uk/companies/asda.php to http://www.cleanupfashion.co.uk/companies/asda.php
 * Added archive https://web.archive.org/web/20090314033909/http://www.waronwant.org/campaigns/supermarkets/fashion-victims/inform/13593-fashion-victims to http://www.waronwant.org/campaigns/supermarkets/fashion-victims/inform/13593-fashion-victims
 * Added archive https://web.archive.org/web/20080701074321/http://www.ecb.co.uk/development/kids/kwik-cricket/ to http://www.ecb.co.uk/development/kids/kwik-cricket/
 * Added archive https://web.archive.org/web/20090405205301/http://www.asda-press.co.uk/pressrelease/292 to http://www.asda-press.co.uk/pressrelease/292

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Possible removal from list
An entry in List of colors: A–F contained links to this page.

The entries are:
 * Asda Green
 * Asda Green (2002)
 * Asda Green (1999)
 * Asda Green (1994)
 * Asda Green (1985)
 * Asda Orange
 * Asda Orange (1968)

I don't see any evidence that these colors are discussed in this article and plan to delete them from the list per this discussion: Talk:List_of_colors

If someone decides that these colors should have a section in this article and it is added, I would appreciate a ping.-- S Philbrick (Talk)  20:50, 3 August 2018 (UTC)

Trading name is ASDA
We appear to have a dispute over the name that Asda Trading Ltd uses. As can be seen clearly over the door of every store, on every receipt and on their logo, their trading name is "ASDA". Would anyone care to explain their reason for believing that their trading name (or even trademark) is "Asda"? --John Maynard Friedman (talk) 10:32, 13 December 2018 (UTC)
 * As per the link I provided in the edit summary - MOS:TRADEMARK - Wikipedia policy is not to follow stylised names, but to "Follow standard English text formatting and capitalization rules, regardless of the preference of trademark owners."
 * If it makes you feel any better, I fell foul of this too, way back in 2009 here, and was corrected here. Chaheel Riens (talk) 11:44, 13 December 2018 (UTC)
 * Two things. One, I would be astonished if they had not also trademarked the name in caps and Two, I suggest that MOS:CAPSACRS over-rules what you were told in 2009 – though I would could be persuaded that it is better to write Asda in body text. But the question here is about the trading name, not questions of style in the body. Do you really want me to go searching the trademark registry to prove my surmise? --John Maynard Friedman (talk) 17:21, 13 December 2018 (UTC)
 * True but irrelevant. Trying again...
 * The relevant bit of MOS:TRADEMARK says

"* Follow standard English text formatting and capitalization practices, even if the trademark owner considers nonstandard formatting "official", as long as this is a style already in widespread use, rather than inventing a new one:
 * use: Time, Kiss, Asus, Sony Mobile. (Capitalize IKEA, IBM, as acronyms/initialisms.)
 * avoid: TIME, KISS, ASUS, SONY Mobile"


 * So it seems clear to me that ASDA, like IKEA, satisfies the exemption and so should be capitalised. In any case, whatever the stylistic concerns about caps in body text, the trading name is a special case and should be given as shown (subject to the general rule on special characters as in "Toys 'Я' Us"). --John Maynard Friedman (talk) 17:39, 13 December 2018 (UTC)
 * I'm confused now. Your paste above seems to only confirm that it should be displayed as "Asda" not as "ASDA" with the text beginning with "Follow standard English text formatting..."  What part of the above do you see as confirming the all uppercase representation?  Asda is not a true acronym or initialism - it would be "AsDa" if so, so we're by applying all uppercase we're definitely in breach of "regardless of the preference of trademark owners", so that argument is inapplicable - or tenuous at best.  There's no reason why a trading name should be treated any differently - just quoting MOS is not the same as putting forth an argument or viewpoint.  Can you clarify exactly why it's a special case, and the MOS (and to a lesser extent WP:COMMONNAME) should be disregarded?
 * I think it's a grey area, and one certainly up for discussion, but as you are going against the established article - the lowercase representation has been in the article since 2017 - you need to put a strong argument for change, especially as it's contentious by going against at least one interpretation of MOS. Chaheel Riens (talk) 19:18, 13 December 2018 (UTC)
 * Your point about AsDa is a good one, fair comment. As far as I know, the common name is ASDA. It is not an editor's artifice, like TIME in the example of what not to do would be, but I can see that my proposal would be in trouble again because Time Magazine (sic) always uses TIME on the cover. Ok, I have to accept that I don't have a strong enough case to achieve consensus for change and concede. --John Maynard Friedman (talk) 18:38, 14 December 2018 (UTC)