Talk:Behavioral targeting/Archives/2014

Addition to Theoretical Research
Added an additional study to the Theoretical Research section. It covers some slightly older research done prior to Yahoo! merging with BlueLithium advertising. Couldn't get a hold of the actual study, BlueLithium had it on their website before Yahoo! terminated it and all the links I've found to it go to that website. If anyone is able to find the direct source I'd be happy to see some of the raw data rather than the interview and article I found regarding the topic. (Mdpetsche (talk) 15:57, 30 April 2014 (UTC))

Cyberlaw project
This page is being revised over the next month as part of the Cyberlaw WikiProject. Nshamila (talk) 22:50, 8 March 2009 (UTC)

Merge from Behavioral retargeting
Please see the Talk page for Behavioral retargeting for a proposal to delete that page, or merge it into this one. Mathglot (talk) 22:01, 18 July 2011 (UTC)
 * They're two different subjects, and the sources are usually careful to distinguish between the two. Behavioral targeting means serving different promotional content to individual online users based on their observed online behavior.  That's been around for some years, and arose from website owners gathering analytics about what vistors are doing on their website.  Re-targeting is a practice that came to the fore in 2007 or 2008, and has become more and more common since.  Rather than analyzing what a visitor is doing on the publisher's site, the publisher serves (typically via an ad network) an ad that the visitor saw before on a different site.  This article could be substantially expanded, as there are now many more sources on retargeting.  Here are a few (I can't promise they're all reliable sources) that explain retargeting and how it differs from targeting. — Preceding unsigned comment added by Wikidemon (talk • contribs) 21:53, 27 July 2011


 * Thanks, that helped. The NYTimes link has some good explanations, some of which should probably be included in both articles.  P.S. can you please sign your comments?   Just type four tildes and it will add your signature automatically.  Mathglot (talk) 01:52, 18 December 2011 (UTC)