Talk:Benrus

Benrus
Benrus watch company was one of the majors in the U.S.A.

I have been trying to establish articles on the watch industry, both in Switzerland and the U.S.A. since the beginning (both countries I am the most aware of). Not being a wikipedia expert, please understand that it is difficult for me to add pictures, references, etc the wikipedia way. It is easy for you to propose deletion. I understand that your are trying to preserve the Wikipedia quality standard, however you may descourage plenty of contributors, who would have important (though yet unkown) knowlege to share (after all this was the basice intention of wikipedia, away from the scholars').

Please try and be more constructive and help me contributing with more personal attention within the field I know best. claude (talk) 14:41, 18 August 2009 (UTC)


 * Our pleasure. --KJRehberg (talk) 03:21, 7 May 2013 (UTC)

Removed content
I've removed the following after a round of sourcing. Material can be brought back as needed - but would recommend bringing back with sources as needed. --User:Ceyockey ( talk to me ) 03:05, 27 December 2016 (UTC)

Benrus was headquartered in the New York City borough of Manhattan and had an additional assembly factory in Waterbury, Connecticut. Benrus typically purchased Swiss and some German-made watch parts and assembled the watches in both New York and Waterbury. Inexpensive Swiss parts after World War II contributed to the success of the company. However, import duties on Swiss watch parts in the 1950s, inexpensive Japanese watch imports in the 1960s, and the overall decline of the market for mechanical watches contributed to the company's eventual demise.

Benrus made a wide variety of mechanical, self-winding, and digital watches. Two of its most famous models were the "Sky Chief" and the "Dial-O-Rama". The "Sky Chief" was a multi-function pilot's watch with day, date, and stop watch features that is highly prized by collectors, usually selling in the $500 – $1,200 range (2012 dollars). The "Sky Chief" was assembled with either a Valjoux or Venus movement that was purchased by Benrus. The "Dial-O-Rama" is also known as a "jump-hour" - a transition from a sweep hand to a mechanical/digital watch. Benrus also made Vietnam-era military watches with a "hack feature," as well as divers' watches. The military watches seem to often be later counterfeited or "reissued." [citation needed]

Benrus watches came in a wide variety of body shapes, including circular, tank (square), rectangular and curved. They were typically made out of steel, gold or gold fill.

The Benrus name was usually printed on the face in capital letters: BENRUS. The Benrus symbol, which is on some, but not all Benrus watches, is either three horizontally positioned stars (just below the name, BENRUS, on the face) or a horizontal rectangular bar split into red, white, and blue colors located below the BENRUS mark.

Although its watches were not as expensive as Swiss watchmakers such as LeCoultre or Omega, or the American watch maker, Hamilton, Benrus made a wide variety of interesting and innovative watches. Its primary U.S. competitors were Elgin and Hamilton, the latter which it had once attempted to acquire. Its price points were typically between the higher priced Hamilton and the lower priced Timex.

Benrus also assembled and sold watches under its two lower priced lines: Sovereign and Belforte.

BENRUS was purchased by Giovanni Feroce in the Summer of 2014 and is being launched as a lifestyle brand with watches still close to heart. BENRUS Headquarters is located in Providence, Rhode Island and has a satellite office located in New York City. BENRUS opened its first retail location in Rochester, NY followed by a store in Nantucket, MA with plans to open two more locations by the end of 2015.

BENRUS is the official timepiece of the Buffalo Bills, providing two large branded clocks for the newly renovated New Era Field. BENRUS will become the first ever timepiece displayed in the stadium.

inquiry: Model bh11, ETA 1080-plate marked oddly
need to confirm reason for and validate possible rarity of movement. 2600:6C46:6E00:6E6:1159:AB3E:FE7F:7530 (talk) 10:57, 16 September 2021 (UTC)
 * I'm sorry, but talk pages such as this are solely for discussions about the condition of and improvements to the associated article. They aren't general chat boards for conversation or inquiries about their subjects. Largoplazo (talk) 11:49, 16 September 2021 (UTC)