Talk:Best–worst scaling

This page was created due to the huge increase in popularity of Best-Worst Scaling (BWS) in the field of choice modelling. Since many of the key theoretical and methodological issues were set out in peer-reviewed papers by only three principal authors (Louviere - the inventor, Flynn and Marley), it is inevitable that the bibliography is somewhat dominated by them. However, to address the NPOV criticism of the material (which was originally, erroneously, placed by me on the maxdiff page) by User:ChrisSampson87 I have endeavoured to include references to work in a variety of disciplines by other groups. I have also reduced the amount of description of the book contents.

An important change was the deletion of the redirect to the maxdiff page. This was a very misleading redirect since only in North America are the terms used synonomously and this is due to the use of "maxdiff" by a commercial entity based there. I have made clear that maxdiff is BWS but BWS is not necessarily maxdiff. The maxdiff page has also been changed to make clear the two usages of the term, the most common, correct, academic use - the maxdiff model is decades old and long predates the company using the term, and the commercial one used in North America.


 * Thanks for your efforts, Terry. Please remember to sign your comments on this talk page using 4 tildes ( ~ ) --ChrisSampson87 (talk) 12:02, 2 October 2015 (UTC)
 * Oops sorry TerryFlynn (talk) 12:20, 2 October 2015 (UTC)