Talk:Bricks and clicks business model

--How do I redirect the 'click-and-mortar' definition to this page? Csurguine 05:49, 10 Aug 2003 (UTC)


 * You want a redirect from Click-and-mortar to this page? Dysprosia 05:51, 10 Aug 2003 (UTC)


 * Yes. Can you help me out?

Csurguine 05:52, 10 Aug 2003 (UTC)


 * Sure. Before I do, are you sure it's Click and not Clicks-and-mortar? Dysprosia 05:52, 10 Aug 2003 (UTC)


 * It's #REDIRECT article-name :) Dysprosia 05:55, 10 Aug 2003 (UTC)


 * I say Click-and-mortar, but I'm sure you can call it Clicks-and-mortar also (it's supposed to be Brick-and-mortar, but with Click instead of Brick) ;) Csurguine 05:57, 10 Aug 2003 (UTC)

Some of the advantages of the clicks and bricks model versus the pureplay model are not specific to clicks and bricks retailers, but apply to all companies. For instance, core competency and learning curves are not specific advantages...pureplay e-tailers also have a core competency and can have learning curves. An additional advantage for clicks-and-bricks retailers relative to pureplay etailers is that -in case of physical products- customers can return their faulty merchandise: they have more trust in buying online, as they can go to the store to 'get' their money.--Thijs Broekhuizen 20:06, 4 August 2006 (UTC)