Talk:Careem

Contested deletion
This page is not unambiguously promotional, because... what reasoning do you have to take this page down? please explain? — Preceding unsigned comment added by Bkshots (talk • contribs) 15:02, 21 January 2017 (UTC)

More sources
The following sources can be used to improve this article. North America1000 15:33, 2 February 2017 (UTC)
 * "Careem vs Uber: two titans duke it out on the streets of Karachi". The Express Tribune.
 * "Careem test launches services in three new cities". The Express Tribune.
 * "Careem vs Uber: two titans duke it out on the streets of Karachi". The Express Tribune.
 * "Careem test launches services in three new cities". The Express Tribune.
 * "Careem vs Uber: two titans duke it out on the streets of Karachi". The Express Tribune.
 * "Careem test launches services in three new cities". The Express Tribune.
 * "Careem vs Uber: two titans duke it out on the streets of Karachi". The Express Tribune.
 * "Careem test launches services in three new cities". The Express Tribune.
 * "Careem vs Uber: two titans duke it out on the streets of Karachi". The Express Tribune.
 * "Careem test launches services in three new cities". The Express Tribune.
 * "Careem test launches services in three new cities". The Express Tribune.

Some proposed changes
Careem is the Middle East and North Africa’s leading mobile application based ride-hailing service headquartered in Dubai, United Arab Emirates. Since its inception in 2012, Careem has expanded its operations to more than 50 cities across 11 countries in MENA and South Asia. Following the US$350 million investment in the company in December 2016, part of a US$500 tranche - one of the largest funding rounds for a company in the Middle East - further expansion is anticipated with funds allocated towards growth, research and development and product enhancements.

As part of the shared economy system, Careem does not own any transportation assets but enables commuters to book a ride through its Android and iOS smartphone applications. Users can book in three ways – on the application, by speaking to the 24x7 company call center, or via the website. In addition, users can request a Careem with Siri - the personal assistant feature on Apple devices. Careem offers the option to book now or later with a range of different car types available, in addition to other forms of transport in select cities.

Till date, the app has more than 6 million registered users across the region serviced by more than 150,000 ‘Captains’ – the company’s designation for its chauffeurs. To respond to the needs of users in the Middle East, North Africa and South Asia, Careem has incorporated a range of enhanced service offerings, including a cash payment facility in addition to a credit card payment option, a dedicated car service for kids with pre-installed child seats and the option to schedule rides for a later time – becoming the only such service in the region to provide these features.

History
Careem started operations in July 2012 in Dubai, UAE, after co-founders Magnus Olsson and Mudassir Sheikha – former management consultants at McKinsey & Company – realized that the region lacked a quick, efficient and reliable transportation method for their frequent business meetings. Inspired to create a company with the power to resolve a significant local problem, the two colleagues turned into entrepreneurs and established Careem with the intention of solving the problem of car booking availability and reliability for corporate travellers.

The company was initially founded as a website-based service for corporate car bookings, and later evolved to become a mobile app owing to increased demand. Careem shifted away from being a car service targeted at corporate clients towards becoming a one-stop solution targeting individuals looking to book a local car hire for everyday use.

Magnus and Mudassir were later joined by Saudi-based entrepreneur Abdulla Elyas as the third co-founder of the company in 2014. Abdulla had founded his own company, Enwani, in 2012, that set out to be an address mapping website to fix the problem of map and address inaccuracy in Saudi Arabia. In 2015, Magnus, Mudassir and Abdulla decided to merge their companies together to utilize the technology already developed by Enwani, and to collectively solve transportation issues in the region – an objective shared by both entities.

The founders have repeatedly stressed publically that the company was established on the principle of tailoring its operations and services to each market and driving local innovations, thus turning the region’s most pressing challenges into opportunities. To this degree, Careem uses localized maps developed by individual market teams to help its Captains reach customers within faster ETAs.

Founders
Magnus Olsson: Magnus goes by the official designation of ‘Chief Xperience Officer’ and looks after product and technology at Careem. After moving to the Middle East in 2006, he ended his suit and tie legacy of consultancy days and dived deep into the challenge of starting a new company that resolves a pressing local problem. Magnus is known to be personally involved in day-to-day operations, picking up a customer phone call for feedback or chatting to a Captain to inquire about his day. A pivotal point in the Swede's life that initiated his entrepreneurial journey came about in the form of a health scare. An aneurysm deep inside the brain and subsequent high-risk surgeries prompted Magnus to explore a more meaningful existence, later cascading into a business idea that would be focused on helping people and making a meaningful difference.

Mudassir Sheikha: Mudassir is the ‘Chief Executive Officer’ at Careem. An alumnus of McKinsey, Stanford University and the University of Southern California, Mudassir spent a decade in Silicon Valley before becoming a management consultant for Middle East markets. In addition to handling growth and expansion of the company, Mudassir actively spends time with the Captains to seek feedback on operations and also engages with product engineers to discuss the app’s user-interface.

Dr. Abdulla Elyas: Abdulla bears the title of ‘Chief People Officer’ and leads businesses across the Saudi Arabia market, while continuing to build Careem’s products and services. He is also the former co-founder of Enwani, an address tracking technology product, which was acquired by Careem in 2015 when Abdullah joined Magnus and Mudassir as the third co-founder.

Navideol23 (talk) 11:48, 21 April 2017 (UTC)
 * Hi Navideo123, and thank you for your suggestions. Unfortunately, your proposed text is too promotional and does not adhere to Wikipedia's neutral point of view policy. Wikipedia is not a vehicle for advertising, marketing or public relations, but the purpose of your proposed text is clearly to win over prospective customers and investors. As such, it cannot be added to the article unless it is substantially rewritten. The most obvious red flags are phrases that are frequently used in press releases, but are not appropriate for an encyclopedia. These promotional terms include phrases such as "leading," "premium," "turning the region’s most pressing challenges into opportunities," and "one-stop solution." Those are a few examples of promotional material draft&mdash;you need to rewrite the entire draft from a neutral perspective. Just as importantly, watch out for sentences that sound vaguely positive, but don't actually tell the reader anything specific. They should be condensed and written more tersely.
 * This final message is to both Navideo123 and User:Jatinderkapila7. I don't know if either of you have any connection to Careem. But if you both do, be aware that once you place an edit request suggesting that an article be updated, you should not update the article before a Wikipedia editor without a conflict of interest reviews the request. Altamel (talk) 18:22, 21 April 2017 (UTC)

Semi-protected edit request on 29 April 2017
Careem is the Middle East and North Africa’s leading mobile application based ride-hailing service headquartered in Dubai, United Arab Emirates. Since its inception in 2012, Careem has expanded its operations to more than 50 cities across 11 countries in MENA and South Asia. Following the US$350 million investment in the company in December 2016, part of a US$500 tranche - one of the largest funding rounds for a company in the Middle East - further expansion is anticipated with funds allocated towards growth, research and development and product enhancements.

As part of the shared economy system, Careem does not own any transportation assets but enables commuters to book a ride through its Android and iOS smartphone applications. Users can book in three ways – on the application, by speaking to the 24x7 company call center, or via the website. In addition, users can request a Careem with Siri - the personal assistant feature on Apple devices. Careem offers the option to book now or later with a range of different car types available, in addition to other forms of transport in select cities.

Till date, the app has more than 6 million registered users across the region serviced by more than 150,000 ‘Captains’ – the company’s designation for its chauffeurs. To respond to the needs of users in the Middle East, North Africa and South Asia, Careem has incorporated a range of enhanced service offerings, including a cash payment facility in addition to a credit card payment option, a dedicated car service for kids with pre-installed child seats and the option to schedule rides for a later time – becoming the only such service in the region to provide these features.

History
Careem started operations in July 2012 in Dubai, UAE, after co-founders Magnus Olsson and Mudassir Sheikha – former management consultants at McKinsey & Company – realized that the region lacked a quick, efficient and reliable transportation method for their frequent business meetings. Inspired to create a company with the power to resolve a significant local problem, the two colleagues turned into entrepreneurs and established Careem with the intention of solving the problem of car booking availability and reliability for corporate travellers.

The company was initially founded as a website-based service for corporate car bookings, and later evolved to become a mobile app owing to increased demand. Careem shifted away from being a car service targeted at corporate clients towards becoming a one-stop solution targeting individuals looking to book a local car hire for everyday use.

Magnus and Mudassir were later joined by Saudi-based entrepreneur Abdulla Elyas as the third co-founder of the company in 2014. Abdulla had founded his own company, Enwani, in 2012, that set out to be an address mapping website to fix the problem of map and address inaccuracy in Saudi Arabia. In 2015, Magnus, Mudassir and Abdulla decided to merge their companies together to utilize the technology already developed by Enwani, and to collectively solve transportation issues in the region – an objective shared by both entities.

The founders have repeatedly stressed publically that the company was established on the principle of tailoring its operations and services to each market and driving local innovations, thus turning the region’s most pressing challenges into opportunities. To this degree, Careem uses localized maps developed by individual market teams to help its Captains reach customers within faster ETAs.

Founders
Magnus Olsson: Magnus goes by the official designation of ‘Chief Xperience Officer’ and looks after product and technology at Careem. After moving to the Middle East in 2006, he ended his suit and tie legacy of consultancy days and dived deep into the challenge of starting a new company that resolves a pressing local problem. Magnus is known to be personally involved in day-to-day operations, picking up a customer phone call for feedback or chatting to a Captain to inquire about his day. A pivotal point in the Swede's life that initiated his entrepreneurial journey came about in the form of a health scare. An aneurysm deep inside the brain and subsequent high-risk surgeries prompted Magnus to explore a more meaningful existence, later cascading into a business idea that would be focused on helping people and making a meaningful difference.

Mudassir Sheikha: Mudassir is the ‘Chief Executive Officer’ at Careem. An alumnus of McKinsey, Stanford University and the University of Southern California, Mudassir spent a decade in Silicon Valley before becoming a management consultant for Middle East markets. In addition to handling growth and expansion of the company, Mudassir actively spends time with the Captains to seek feedback on operations and also engages with product engineers to discuss the app’s user-interface.

Dr. Abdulla Elyas: Abdulla bears the title of ‘Chief People Officer’ and leads businesses across the Saudi Arabia market, while continuing to build Careem’s products and services. He is also the former co-founder of Enwani, an address tracking technology product, which was acquired by Careem in 2015 when Abdullah joined Magnus and Mudassir as the third co-founder.

Investment
Careem recently secured funds amounting to US$350 million, co-led by Rakuten Inc. - a Japanese e-commerce firm - and Saudi Telecom Company (‘STC’) - the largest telecom operator in the Middle East. This round of funding brought the total valuation of the company at US$1 billion, thereby lending it the internet’s ‘unicorn’ status in start-up lingo – or ‘unicamel’ status according to Careem. The US$350 million tranche is part of a US$500 million funding round, one of the largest-ever investments in a start-up from the Middle East region.

Careem started its investment journey in 2013 with a seed funding of US$1.7 million in a round led by STC Ventures. This was followed a year later with funding of US$10 million led by investors Al Tayyar Travel Group and STC Ventures. In November 2015, Careem announced a Series C investment of US$60 million led by The Abraaj Group.

Careem’s existing investor portfolio includes The Abraaj Group, Al Tayyar Travel Group, Beco Capital, El Sewedy Investments, Endure Capital, Lumia Capital, SQM Frontier and Wamda Capital among others.

Markets
Throughout its journey towards becoming the fastest growing technology company in MENA, Careem has optimized customer experience with a focus on simplifying travel and leveraging regional public and private partnerships. At present, Careem operates in more than 50 cities across 11 countries in the broader Middle East and Asia, including North Africa and Pakistan. It recently forayed into Turkey as an airport transfer service in Istanbul.

United Arab Emirates
Careem’s headquarters are in the United Arab Emirates with operations in Dubai and Abu Dhabi. It was in this market that Careem first introduced solutions that attempted to distinguish it from competitors, including a ‘cash’ payment option and ‘Later’ bookings to schedule rides for a future time. The company has also introduced ‘Careem Kids’ in the UAE – rides pre-installed with special car seats, and by extension also providing working women with a safe transport facility to and from school.

Careem has partnered with several government entities in Dubai, such as the Roads and Transport Authority (RTA) and Dubai Taxi Corporation to launch Ameera – the city’s first premium female chauffeur service operated by female Captains. It also partnered with Emirates Airlines, Dubai’s state-owned carrier, to give its customers the chance to earn Skyward miles when using Careem cars. A partnership with the Knowledge and Human Development Authority (KHDA) brought CaReads to life – a moving library of books to be delivered on request via the application in celebration of the UAE’s Year of Reading.

Careem also entered into an agreement with RTA to feature the country’s official taxi services on its app. Approximately 10,000 taxis and 5,000 limousines under RTA’s fleet are available on the Careem dashboard, alongside the pool of independent private car owners.

Sammycarl (talk) 11:19, 29 April 2017 (UTC)


 * Red information icon with gradient background.svg Not done: please establish a consensus for this alteration before using the template. You don't specify, so I can't be sure, but it looks as if you want to replace the entire content of the article with the above text. If so, this is not the way to go about it. It's usually better to make incremental improvements to existing articles, but if you really want to completely replace it, I'd suggest copying your proposed replacement into your sandbox and then posting a note here (not an edit request, just a note) asking the community to review it. If no one answers here, you might might try asking at the help desk.  Rivertorch   FIRE WATER   16:29, 29 April 2017 (UTC)