Talk:Coldwell Banker

CB Richard Ellis
Mgreason (talk) 17:24, 16 July 2009 (UTC)

Adding the right content to the article
The company has an interesting story to tell about its history that cannot be validated with 3rd party articles because it is the oldest real estate company. A competing real estate company Keller Williams touts a much richer history section and was formed nearly 80 years later all because they grew up on the Internet and have their history documented online. Can we suggest a better way to build the history section for Coldwell Banker?


 * If Coldwell themselves do not bother to immortalize their history with all their monies, wikipedians are not obliged to jump thru the hoops for them. Unless you are a paid contributor for them. In this case, do your job; you know our rules about reliable independent sources, right? Staszek Lem (talk) 04:08, 11 November 2015 (UTC)


 * Just trying to build up the article the right way, i'm not suggesting we jump through hoops for them either. But looking at their history (on their website) they have several historic mentions that I'd most likely have to source newspaper article available only on microfilm! Just wanted to see if there was a better way. I'll collect more resources to build it up. Thanks. Pdogsi (talk) 13:50, 12 November 2015 (UTC)

Philanthropy
I found some good philanthropic work that the company has done over time - I thought it should be added, but don't think i had adequate resource to do so:

During WWII -- In 1941, Coldwell Banker’s agents joined the war effort, and Coldwell Banker offices organized bond sales and blood drives. Only reference is on the company's website, I have been searching archive newspapers to validate this claim - any suggestions?

In 2006, Coldwell Banker celebrated its 100th anniversary by raising more than $6 million to build 130 Habitat for Humanity homes in the United States and Canada. I can only find that they set out to 100 homes for their 100 years, but their website/press releases show that they ended up doing 130 homes.

In 2012, Coldwell Banker Real Estate launched Coldwell Banker Heroes, a charitable tracking program that recognizes the full scope of service from those within the Coldwell Banker system that assist those in need. As of the end of 2014, the Coldwell Banker network donated $14.1 million to local charities along with 108,000 hours of volunteer work the program. Again, cannot find this elsewhere on the web but the company's website - thoughts?

In 2015, they found homes for more than 20,000 dogs that year and were awarded the Companion Animal Champion Award from Adopt-a-Pet.com.
 * You will need independent references. Staszek Lem (talk) 04:05, 11 November 2015 (UTC)

Recognition & Awards
I can source 3rd party references for most/all of these, but wanted to see if the community of editors found value in it - {Keller Williams Realty]] has a similar section. Coldwell Banker has been recognized for being the first real estate company to launch a national website, stream listing videos online, create an iPad app and listing video channel on YouTube and to have mobile websites. In 2014, the Wall Street Journal RealTrends Report recognized a number of Coldwell Banker brokerages and agents as tops in the industry. In 1998, coldwellbanker.com was honored by Advertising Age as “The Best National Real Estate Website.”
 * Awards which are widely recognized in industry are always OK. Not OK are numerous nouveau-website awards which promote more themselves than awarded ones. Staszek Lem (talk) 04:11, 11 November 2015 (UTC)

Smart Home
Not sure how work in this CNET article: http://www.inman.com/2015/09/21/coldwell-banker-out-to-be-real-estates-smart-home-brand/ but this can be expanded upon once there are actual findings published by various news sources. I figured to add it now then expand upon it it there is any value to what CNET publishes. Coldwell Banker Real Estate and CNET are partnering to feature ways smart technology can make a home more connected, comfortable, convenient, and cost efficient. They will also work on CNET’s test smart home, a “living laboratory” where its editorial team will explore how smart home products behave, interact and test in everyday environments.
 * I cannot advise much because the article is beyond the paywall. Now I can only suggest to wait for "actual findings" (What else are going to describe? Speculations?) Staszek Lem (talk) 04:20, 11 November 2015 (UTC)
 * Good point will do Pdogsi (talk) 13:51, 12 November 2015 (UTC)

Celebrity/Pop Culture References
Just a few celebrities I could link to Coldwell Banker that i found interesting: I've seen a few movies that reference Coldwell Banker - I could find out which ones if it would add to the article.
 * Tom Selleck does voiceover for their ads - his father was a Coldwell Banker agent -- http://blog.northjersey.com/business/2603/tom-selleck-has-coldwell-banker-in-his-blood/
 * Madison Hildebrand is a popular TV personality and a Coldwell Banker Agent -- http://www.themalibulife.com/

Pdogsi (talk) 03:46, 11 November 2015 (UTC)
 * Forget about this. See WP:TRIVIA. Staszek Lem (talk) 04:04, 11 November 2015 (UTC)
 * Will do - Thanks Pdogsi (talk) 13:53, 12 November 2015 (UTC)