Talk:Commoditization

Just curious, shouldn't it be Commodification, with a "c"?

No. Commoditization and commodification are totally different concepts. Commoditization is what is defined in this article. Commodification is a Marxist term that means making something for sale rather than for personal use. — Preceding unsigned comment added by 188.29.168.156 (talk) 12:10, 1 June 2012 (UTC)

Commoditization vs. Commodification
I'm not sure what Rushkoff's blog adds here. Fortunately, his point of view about brand specificity is not reflected in this article--nor should it be. The wiki page seems fine, and its description of commodification competent.

It might useful to add that the difference between a) commoditization and b) commodification has to do with value of things versus the things themselves. Commoditization is the process by which *the values* of things (goods, services) *change* in kind (not only degree) so they are treated as commensurable within a monetary or exchange framework. Commodification is the process by which goods or services enter the monetary or exchange framework. They ultimately have to do with roughly the same situation, but commoditize has to do with the changing of values of things into a marketable metric. — Preceding unsigned comment added by 66.57.23.238 (talk) 18:09, 14 February 2014 (UTC)

I moved some material
Hello fellow Wikipedians! I found a section in the article on Commodification that was actually about Commoditization, so I moved the three paragraphs of it that would not be redundant to this article. (See the discussion on Talk:Commodification.Nikolaj1905 (talk) 05:47, 29 October 2021 (UTC)