Talk:Content marketing

Wiki Education Foundation-supported course assignment
This article was the subject of a Wiki Education Foundation-supported course assignment, between 9 October 2020 and 10 December 2020. Further details are available on the course page. Student editor(s): Tulleleaf.

Above undated message substituted from Template:Dashboard.wikiedu.org assignment by PrimeBOT (talk) 19:28, 17 January 2022 (UTC)

This article has NO REFERENCES at all!
This article received over 28 positive ratings from the feedback tool, yet it lacks even a single external reference to support anything in it! It is cited on line, that is how I found it. I just read Three mistakes of content marketing execution, with today's date, that relied on this page, with URL and lengthy quote. This needs attention, but I can't provide it, as I know nothing about the subject matter. I wouldn't even know where to look, as there aren't any sources provided! --FeralOink (talk) 16:11, 23 May 2012 (UTC)

Newsjacking
Is it worth having a section on a new term "newsjacking"? In a nutshell, newsjacking is a natural form of content marketing which allows the online community is write about breaking news to shine a positive light on their business. Search Engine Watch has a very good section on newsjacking; this would also allow this article to have a reference. Gbap (talk) 20:51, 28 March 2013 (UTC)

Modern Examples
This page is using examples that are over 100 years old. I'd like to see modern examples referenced, for example: informational or product tie-in YouTube videos that went viral, documentaries, addictive web browser games or smartphone apps that were essentially product ads, sponsored content posing as web columns or blogs, product placement within popular TV shows, the media distribution chain now producing their own, exclusive content to drive new business (Netflix; Amazon), and heck, even in the last half of the 20th Century, children's programming was engaging content whose purpose was to drive the merchandise sales. I don't know if any of these are appropriately defined as "content marketing" instead of other terms, like "product tie-ins," "brand synergy," etc., but that's partly because this article is missing timely examples on the subject that help to draw the distinction about what CM is and what it isn't. ~ Skywarp 10:12, 23 June 2014 (UTC) — Preceding unsigned comment added by 75.99.101.86 (talk)

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Semi-protected edit request on 30 April 2018
Add after the line "Digital content marketing is a management process that uses electronic channels to identify, forecast, and satisfy the content requirements of a particular audience." "How to start with Content marketing in 5 Simple Steps". More info Prathameshyeotekar (talk) 12:10, 30 April 2018 (UTC)


 * No, we're not publicising your website for you. Blocked as an obvious spammer. Yunshui 雲 水 12:28, 30 April 2018 (UTC)

Semi-protected edit request on 7 August 2018
Change: During the golden age of TV, between the 1940s and 1950s, advertising took over the media. Companies focused on sales rather than connecting with the public. There were few ventures into content marketing, and no very prominent campaigns.

To: During the golden age of TV, between the 1940s and 1950s, advertising took over the media. Companies focused on sales rather than connecting with the public. There were few ventures into content marketing and not many prominent campaigns. IGNITE Alliance (talk) 05:02, 7 August 2018 (UTC)
 * ✅ ~ Abelmoschus Esculentus  (talk to me) 09:09, 7 August 2018 (UTC)

Semi-protected edit request on 16 July 2019
Please add a fifth bullet point under the "brand awareness and visibility" section about backlinks, which are a great metric to track when it comes to overall awareness of any website. The section should be changed to:

"Brand awareness and visibility

Businesses focused on expanding their reach to more customers will want to pay attention to the increase in volume of visitors, as well as the quality of those interactions. Traditional measures of volume include number of visitors to a page and number of emails collected, while time spent on page and click-through to other pages/ photos are good indicators for engagement. Finally, the number of backlinks you generate from your campaigns can have a huge impact on the visibility and overall awareness of your website and company.

· Number of visitors to a page · Time spent on the page · Click-through across pages/ photos · Number of emails collected · Number of backlinks generated"

JamesConverge (talk) 15:19, 16 July 2019 (UTC)


 * We would need a source that meets our sourcing requirements, not a blog. - MrOllie (talk) 15:28, 16 July 2019 (UTC)

Edit request for out-of-date, misreferenced definition
This suggested change is to provide a more up-to-date definition of content marketing. The current definition is from a 2010 article that is 10 years old. Also, the reference to the definition was last retrieved from the article on October, 2018 and can now no longer be found in the source link under the References section.

Please change the out-of-date 2010 definition on line one: "Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.[1]"

To this more up-to-date 2020 definition: "Content marketing is the act of writing (blog post), designing (slide deck), filming (video), recording (podcast), coding (tool), or printing (book) valuable information --- then marketing it to a targeted audience to earn their trust, so you can earn their business.[1]"

Please update this out-of-date reference to the old definition: 1.^ Pulizzi, Joe; Barrett, Newt (February 2010). ""Get Content Get Customers"-Turn Prospects into Buyers with Content Marketing". NSB Management Review. 2 (2): 98–100. Retrieved 29 October 2018.

To this up-to-date reference to the new definition: (removed) 14.202.84.174 (talk) 23:20, 8 June 2020 (UTC)


 * ❌. This is a nonsensically worded sentence, and the source is not reliable. –Deacon Vorbis (carbon &bull; videos) 23:37, 8 June 2020 (UTC)

Semi-protected edit request on 10 December 2020
For the history section I found an older Content Marketing case that can be added (also featured by the Content Marketing Institute podcast):

In 1672, Jan van der Heijden used content marketing to promote his fire hose invention during the Dutch Golden Age Link to Jan van der Heijden: https://en.wikipedia.org/wiki/Jan_van_der_Heyden BobOord (talk) 19:31, 10 December 2020 (UTC)
 * We need a source other than your content-marketing blog. Kuru   (talk)  00:20, 11 December 2020 (UTC)

Wiki Education assignment: COML 509: Social Media Engagement and Analysis
— Assignment last updated by Smallearner (talk) 00:14, 2 October 2023 (UTC)

Semi-protected edit request on 3 March 2024
Add "such as age, gender, location, income, interests, device preference, etc" to Demographics of visitors Chenanna (talk) 06:57, 3 March 2024 (UTC)
 * ✅ --TheImaCow (talk) 12:35, 3 March 2024 (UTC)