Talk:Crest (toothpaste)/Archives/2012

Untitled
All this entry needs is a large illustration of a tube of Crest to be an advertisement. Why is this separate from Toothpaste? Wetman 03:58, 15 Jun 2004 (UTC)

Yeah. I tried to make it neutral, but it still sounds like an ad. Most of the information is from Proctor and Gamble's history. It's a fairly important brand of toothpaste, though, and I think it should get its own article. There's more to be said about it. --Dreamyshade 04:03, 15 Jun 2004 (UTC)


 * I wasn't trying to make it sound like an ad, and I agree, there does need to be an article on this brand. Mike H 16:45, Aug 27, 2004 (UTC)

Image removal
I removed the link to. It doesn't add any information to the text. I'd probably leave it if it was a free image, but it's copyrighted, and I don't think there is enough significance here to justify fair use. Dreamyshade

Name
This should be renamed. Crest is toothcare, not toothpaste. Bttfpromo 01:30, 15 May 2006 (UTC)
 * Could you elaborate on that? (For example, why does the tube say 'toothpaste'?) - SCEhard T 07:41, 15 May 2006 (UTC)

The Crest line of products does not include just toothpaste, it also includes toothbrushes, mouthwash and a number of other things. (Examples: Spinbrush, Whitening Expressions, Whitening kits) —Preceding unsigned comment added by 71.87.193.126 (talk • contribs)
 * Ah, yes. I guess Crest (brand) would be a good name.  I think someone who knows more about the company should expand the article so that the current content is in a 'toothpaste' section of the main article (and then move the page).  - SCEhard T 20:23, 18 May 2006 (UTC)

Invented at Indiana University?
Is it true that Crest toothpaste was invented at Indiana University?--75.34.1.45 00:22, 18 August 2006 (UTC)
 * Kind of? Researchers at Indiana University first discovered that fluoride helped prevent tooth decay.  They sold the formula to Procter & Gamble, who make Crest toothpaste.  -- Merope 17:43, 22 August 2006 (UTC)


 * Nope. Caries-preventive properties of fluoride had been suggested by others. Even fluoride toothpastes were known before Crest. Researchers at Indiana University developed and patented a formula using stannous fluoride as the active ingredient for Crest. License fees paid by Procter and Gamble financed a new dental research institute at the Indiana university. References are given in the article which I changed accordingly. --Tren (talk) 20:16, 31 January 2009 (UTC)

ADA
I removed the word "endorsement" because the ADA statement is not an endorsement. Crest simply paid the for the tests and passed so it got the "accepted as a...". For most people, this technical difference doesn't matter but since this is supposed to be a source that people refer to, I've made the small editing difference writing that the ADA "noted" that .... Archtrain 15:12, 30 August 2007 (UTC)

There are several Crest "ADA Seal Products" (see http://www.ada.org/5272.aspx), but I'm not sure how best to add this information to the article. Norman21 (talk) 11:17, 6 November 2011 (UTC)

ADA Citation
In 1955, the general population needed assurance that fluoride toothpaste was a good thing: safe and effective. There was considerable controversy at the time, with a conspiracy theorist under every rock. In support, the ADA provided a statement that appeared on the back of the toothpaste tube. As other fluoride toothpastes came on the market, similar statements appeared on those products as well. The statement was used for a great many years. However, it no longer appears on Crest tubes, nor could I find it on the ADA website or, in a brief search, on the internet. As this maybe a vanishing piece of history, I will re-create it as best I can. As a college freshman in 1963, we were required by upperclassmen to recite the Crest statement on demand. It went like this: "[American Dental Association:]  Crest has been shown to be an effective decay-preventing dentifrice that can be of significant value when used in a conscientiously applied program of oral hygiene and regular professional care." Please forgive if I have missed a word or two. Today, this wonderful bit of prose has been reduced to a simple logo. I would prefer the article stand alone pretty much as is; to me, Crest does indeed represent a bit of history, and came into being not as another "new and improved" product, but as a revolution that saved many children (most?) from painful hours at the dentist. I and my five siblings, all with mouths full of silver, are testaments to just missing out on the "Crest generation." Regarding the quote in the article, I suppose a citation would read something like: "Crest Toothpaste (TM) boxes and tubes, 1955-19xx, copyright Proctor & Gamble, under license of the American Dental Association." PaulNalabama (talk) 16:32, 11 November 2012 (UTC)