Talk:Customer acquisition cost

Question
Is this correct? Does Customer Acquisition Cost include the Product Cost? I would have thought not. I would have thought it was more to do with marketing and sales costs etc. — Preceding unsigned comment added by Mrhatken (talk • contribs) 03:49, 4 September 2014 (UTC)

Similarly I don't think CAC include Product Research Costs (although it is unclear if "Research Costs" here is referring to market research or product research). — Preceding unsigned comment added by Mrhatken (talk • contribs) 03:53, 4 September 2014 (UTC)
 * Removed.Uziel302 (talk) 11:25, 23 April 2018 (UTC)