Talk:E-Trade

Early days in Palo Alto
I was the 60th employee hired in Palo Alto on California Street. I worked on the Digital Equipment VAX computers there, at night, as the sole nighttime employee. During that year (1996) milestones were reached which led to becoming public. At the time I was hired 5,000 trades were achieved. Every employee got an envelope with a new $100 bill and a congratulatory note. Every 1,000 new additional trades, the same thing happened, up to around 10,000 trades. It was determined that more space was needed and that computing redundancy was also needed so a new Palo Alto site was created across U.S. Highway 101 and in Rancho Cordova near Sacramento. I was the last employee at the California Street location and I have the actual doorway sign from there. Fingerprinceca (talk) 19:29, 10 June 2023 (UTC)

History section reads like an advertisement
Some of the History section, especially the final paragraph, reads like an advertisement. 176.61.67.100 (talk) 08:31, 6 October 2023 (UTC)

Sad article
The article is sad. A single section. A list of events. That's it. Hardly any sustained prose beyond one sentence. Mostly trivia of M&A and staff changes. It's unreadable.

Compare with this version. It's not great either, but at least is somewhat readable. The sub-sections provide context, and the prose is sustained, not chopped into little unrelated paragraphs. I see the page has had a lot of IP activity, and no one really watching it over the long term. It slowly fell apart. This is too bad as Etrade was one of the first major online-only brokers for consumers, it was king of the 1990s Internet brokers, innovative, had real historical importance. You wouldn't know any of that reading the article. -- Green  C  06:58, 17 January 2024 (UTC)