Talk:Ed Benguiat

Career: Logotypes error and other info
DEAR WIKIPEDIA EDITOR:

RE: ED BENGUIAT ...

There's an error in Ed Benguiat's CAREER section. He drew the San Diego Union logo (not Tribune only, as entry says). I suggest the link should say "San Diego Union-Tribune".

I was assistant managing editor for graphics at the San Diego Union in 1992 and had progressed almost to completion with a redesign of the newspaper. I had commissioned Ed Benguiat to redraw the logo. Then a merger was announced with the San Diego Evening Tribune, and Ed created the additional characters needed to complete the combined logo with "Tribune" and a new hyphen.

Because of our relationship, I commissioned him later to draw the Arizona Daily Star logotype (Tucson, Arizona--owned by Pulitzer Newspapers at the time) and later the Daily Herald in Provo, Utah (also Pulitzer). This latter hand-lettered logotype might be of particular interest to Wikipedia. Ed told me that he was getting too old and that the Daily Herald would be his "swan song." He told me later that he considered it to be the best one he had ever done.

I was living in Beijing, China, when Ed contacted me (about 2014) to see if I had a copy of the Daily Herald logo. He was assembling material for a museum display about his career (I don't remember where--School of Visual Arts?? Newseum??). I sent him the logo.

It is truly spectacular and ought to be included on the Ed Benguiat Wikipedia page, in my opinion. Note that the "eagle and shield" image in the center of his lettering comes from an Abraham Lincoln political campaign poster. Ed widened it slightly to be more compatible with his strong German lettering.

-- I was assistant managing editor/graphics at the San Diego Union and San Diego Union-Tribune 1988-93; also assistant managing editor at Arizona Daily Star in Tucson, AZ, who commissioned Ed Benguiat, and was executive editor at the Daily Herald in Provo, Utah (2002-13). I am a primary source on the details of Ed Benguiat's career described above. Provoeditor55 (talk) 17:04, 14 January 2024 (UTC)