Talk:Edelman (firm)/Archive 1

Good Article
Years ago this Wiki was nothing but a list of Edelman's biggest follies and before that it was promotional advert. JoeSmack has been involved in this Talk page for years and I substantially re-wrote the article in late 2009. Since then, several community members have tightened it up further. I use to use this Wiki all the time to marketers as an example of how even the world's biggest private PR agency doesn't have the skillset to be a participant on their own Wiki, which was always either overly bias or promotional. I have a COI because I know quite a few people who work for Edelman and I feel the community's edits after my rewrite have made it even more neutral and balanced. Instead of setting a bad example, I think now it's a positive one.Corporate Minion (talk) 19:10, 4 December 2011 (UTC)

Discussion Summary
From the discussion you can see that Edelman is a notable company There are plenty of third party references, and somebody even went through the effort of collecting them here The article is a stub and not balanced Edelman itself is actively engaged and eager to improve the Wiki and appears to have some understanding of the process (though I did not look through history to see who added NPOV problematic content before it was removed) 

All this article needs to be 1,000 times better, is a neutral editor to roll up their sleeves and get to writing

So I'm going to volunteer to take that dive. I'll be working on a revised draft on my user page and I encourage people to feel free to continue making comments here (I will read them and include your feedback) and/or potentially add your input the draft on my page before posting the live article if you wish.

Corporate Minion (talk) —Preceding undated comment added 22:30, 18 December 2009 (UTC).

The new Wiki is up! It probably still needs some work for editorial quality, but I think this is a dramatic improvement. I'd also be interested in more information about Edelman today. Currently it's pretty heavily weighted towards historical information. I whipped this up pretty quick, so I'll give it another look-over for editorial quality, grammar, flow, after seeing how people respond...

Corporate Minion (talk) —Preceding undated comment added 22:55, 21 December 2009 (UTC).


 * By all means, please continue. This is a big name in the PR world, and because it is PR related I would say make sure your NPOV scruples are three times as sharp. This article could defnitely use some wikification too.JoeSmack Talk 17:56, 22 December 2009 (UTC)


 * Glad you approve! I added links to other Wikis throughout. Corporate Minion (talk) —Preceding undated comment added 22:06, 23 December 2009 (UTC).

Cleaning Up, Possible References
This article is quite a mess. It needs to be redone as an encyclopedia article, not a publicity brochure. Any Edelman people watching this page should please feel free to comment here on the talk page. We welcome your participation. Please review Wikipedia's conflict of interest guideline to help avoid any possible problems. Thank you!

Somebody who has a lot of time may want to pick through this list to see if there is something in here we can use. Jehochman (talk/contrib) 03:37, 26 April 2007 (UTC)


 * "2002 worldwide fees of Independent firms with major US operations", O'Dwyers PR Daily, accessed 29.10.03.
 * John Stauber, "Endangered Wildlife Friends Are Here!", PR Watch;, Volume 8, No. 3, Third quarter 2001.
 * "In NGOs we trust", Spin of the Day, December 18, 2000.
 * "Mormons will use Olympics to cast positive image of church", O'Dwyers PR Daily, March 20, 2001.
 * "PR shares blame", O'Dwyers PR Daily, May 3, 2001.
 * Greg Miller and Leslie Helm, "Microsoft Plans Stealth Media Blitz; Publicity: Campaign to conjure image of public support called just a proposal by firm",The Los Angeles Times, April 10, 1998, pages 1 and 8. A copy of the story has been posted to
 * "Edelman provides crisis PR to Red Cross", O'Dwyers PR Daily, November 8, 2001.
 * "Edelman works on estate tax", O'Dwyers PR Daily, February 22, 2001.
 * "Edelman handles Wampler recall,O'Dwyers PR Daily, October 16 2002.
 * "Food Industry Hires PR help for obesity issue", Spin of the Day, November 22, 2002.
 * "Edelman Drops British American Tobacco Account", Spin of the Day, July 25 2003. For a more detailed overview of BATs' social reporting project see Bob Burton and Andy Rowell, "British-American Tobacco's Socially Responsible Smoke Screen", PR Watch, Vol 9 No 4, fourth quarter 2002.
 * "Edelman Defends France's Sodexho From Congressional Attack", Spin of the Day, March 31, 2003.
 * Bob Burton and Andy Rowell, "From Patient Activism to Astroturf Marketing", PR Watch, Volume 10, No. 1, first quarter 2003.
 * John N. Frank, "IL official denies reports on Edelman deal", PR Week, February 23, 2004.
 * Anita Chabria, "ANALYSIS: 'Pay-to-play' political deals could cost PR public's trust", PR Week, March 1, 2004.
 * cited in John Stauber and Sheldon Rampton, "Flack Attack", PR Watch, Volume 3 No 4, fourth quarter 1996.
 * Center for Public Integrity (CPI), "Defense Policy Board Advisory Committee". (Members as of December 2002).
 * "O'Dwyer's Directory of PR Firms, O'Dwyers PR Daily, accessed 30 October 2003.
 * "Cancun picks Edelman", O'Dwyers PR Daily, February 7, 2002. Accessed 29 October 2003.
 * "Edelman lands Puerto Rico,O'Dwyers PR Daily, July 12, 2002. Accessed 29 October 2003.
 * "Edelman does trade PR for Jordan", O'Dwyers PR Daily, May 11, 2001.
 * Ravi Chandiramani, "Edelman to woo Britons to visit US", PR Week, March 26 2004.
 * Hamilton Nolan, "Edelman fills new diversity post, buys SCH", PR Week, November 22, 2004.
 * Keith O'Brien, "Edelman's blog directory to educate clients about influential new media," PR Week (sub. req'd.), April 4, 2005.
 * Hamilton Nolan, "Ex-Morgan Stanley execs use Edelman to oust CEO", PR Week, April 25, 2005. (Sub req'd.)
 * Beth Herskovits, "PhRMA picks Edelman for state outreach effort", PR Week, May 5, 2005. (Sub req'd.)
 * Hamilton Nolan, "Comms battle likely to continue despite Morgan Stanley CEO stepping down", PR Week, June 15, 2005. (Sub req'd).
 * "Edelman Hires RedState Blogger", O'Dwyer's PR Daily, September 21, 2005.
 * Hamilton Nolan, "Edelman joins Wal-Mart list of PR agencies", PR Week, September 29, 2005. (Sub req'd)
 * Ian Hall, "Edelman, Burson land global deals with unified Shell", PR Week, Oct 3, 2005. (sub req'd).
 * Mark Hand, "API highlights oil industry challenges despite record profits", PR Week, November 11, 2005. (Sub req'd).
 * Michael Barbaro, "Wal-Mart Enlists Bloggers in P.R. Campaign", New York Times, March 7, 2006.
 * Hamilton Nolan, "Shell mobile marketing effort drives home its fuel message," PR Week (sub req'd), February 15, 2007.
 * Jeffrey Goldberg, "Selling Wal-Mart", New Yorker, April 2, 2007.


 * Yeah, in general this article is an NPOV nightmare - I'm going to tackle it some and see what I can do to clean up. JoeSmack Talk 15:44, 9 May 2007 (UTC)
 * There. I've cleaned house. I removed all the O'Dwyer's links because they require subscription access, and most of the PR watch links were either broken or linked back to O'Dwyers after a sentence or two summary. There was also a whole ton of self-published unverifiable information presented as fact that linked back to Edelman's website or a blog of an employee, and so I removed almost all of that stuff. Please, please PLEASE anyone who makes major contributions, read the reliable sources guideline! No original research! Make your source verifiable! And as for all articles, use this discussion page to ask any kind of questions relating to the article and editing it you'd like! JoeSmack Talk 17:17, 9 May 2007 (UTC)

Justin, Thanks a lot for cleaning up this entry, it was a MESS. A couple of quick things I wanted to ask about. 1) Is it generally policy to not link to articles that require subscription access? I feel this is rather limiting (I ask this not in reference to the O'Dwyer's stuff, but other relevant publications like PR Week or Ad Age or such) 2) Would things like the types of business Edelman does be relevant? It seems that there is a lot of Encyclopedic-type information that is lacking here.

As stated earlier, I will not edit the actual content of the article, just continue to participate on this page.

Thanks again for all your help cleaning this up.Jtreem 22:17, 9 May 2007 (UTC)


 * Hi hi! 1) Well, if someone cannot see the article to verify the information (either because of subscription or the link is dead), it isn't a verifiable source. If you'd like to be sure, head over to Wikipedia_talk:Verifiability and ask there, they'd be able to give you a for-sure-answer. Also read reliable source guidelines at Reliable sources - it doesn't just focus on verifiability but on neutrality and original research. 2) To discern notability of information for Edelman, you might want to check out the guidelines for notability at Notability, and more specifically Notability (organizations and companies). Their discussion pages are again a valuable resource for specific inquiries if you still have doubts. Hope this helps; I'd love to see this article grow to be great! JoeSmack Talk 22:59, 9 May 2007 (UTC)


 * Hey, just a heads up, the entry says controvery instead of controversy.Jtreem 13:43, 14 May 2007 (UTC)


 * Whoop! I've changed it, thanks for the catch. In the case of some minor spelling or slight like that, conflict of interest guidelines tend to be fine with it being changed. Use common sense though! :) JoeSmack Talk 16:19, 14 May 2007 (UTC)

Hmm..
http://www.sixtysecondview.com/?p=371

In this blog post, the head of Edelman Europe complains that the entry is basically a stub plus criticism. That's not an invalid complaint, actually. The criticism should remain -- the firm has been controversial at times, nothing bad about that stuff, but currently the article is quite unbalanced. This is a notable firm in business for decades, after all. And there are a ton of references here.

Well, I don't have time to write anything myself, but I am hoping someone will see this and feel inspired to do something. :) --Jimbo Wales 13:28, 19 August 2007 (UTC)
 * The refs above have some reliable source problems. Try pulling some from here, google's news search. On the left of the page you can limit the search results to only sources like the Washington Post, Business Week, etc. JoeSmack Talk 20:20, 19 August 2007 (UTC)

WP:LEAD and WP:UNDUE
Hi, Jon Silver here from Edelman. I've noticed the back-and-forth between CorporateM and Gobonobo with regard to this statement: "The firm specialises in crisis management and employs controversial techniques such as astroturfing." As to the content under "Crisis PR Work" indicated as the rationale for that sentence... I'm not going to get into an argument about the content itself, even though I do believe that the situations as presented here are incomplete. However, I will also say that to elevate those instances to a status that is at all representative of a 62-year history (which the summary paragraph is supposed to be) is quite a bit of a stretch. I ask the independent, non-COI folks watching this page to evaluate that summary paragraph on the basis of WP:UNDUE and WP:LEAD. Thanks Jonmsilver (talk) 12:36, 1 November 2014 (UTC)


 * I will keep a better eye on it and remove unsourced criticisms or promotion. CorporateM (Talk) 15:16, 1 November 2014 (UTC)


 * Much appreciated, for this and your other contributions to the article. Thanks. -- Jonmsilver (talk) 21:02, 10 November 2014 (UTC)

External links modified
Hello fellow Wikipedians,

I have just added archive links to 1 one external link on Edelman (firm). Please take a moment to review my edit. If necessary, add after the link to keep me from modifying it. Alternatively, you can add to keep me off the page altogether. I made the following changes:
 * Added archive https://web.archive.org/20090601153359/http://www.mediabistro.com:80/prnewser/news/2009_edelman_trust_barometer_trust_in_business_at_10year_low_in_us_106937.asp to http://www.mediabistro.com/prnewser/news/2009_edelman_trust_barometer_trust_in_business_at_10year_low_in_us_106937.asp

When you have finished reviewing my changes, please set the checked parameter below to true to let others know.

Cheers.—cyberbot II  Talk to my owner :Online 20:15, 25 October 2015 (UTC)

External links modified
Hello fellow Wikipedians,

I have just modified 1 one external link on Edelman (firm). Please take a moment to review my edit. If you have any questions, or need the bot to ignore the links, or the page altogether, please visit this simple FaQ for additional information. I made the following changes:
 * Added archive https://web.archive.org/web/20131029202930/http://www.communicatemagazine.co.uk/index.php?option=com_content&view=article&id=379:edelman-discovers-the-naked-truth&catid=1:stories&Itemid=115 to http://www.communicatemagazine.co.uk/index.php?option=com_content&view=article&id=379:edelman-discovers-the-naked-truth&catid=1:stories&Itemid=115

When you have finished reviewing my changes, please set the checked parameter below to true or failed to let others know (documentation at ).

Cheers.— InternetArchiveBot  (Report bug) 03:59, 20 December 2016 (UTC)

Following up on proposed edits
This is Michael from Edelman again. It’s been a few months since I posted suggested edits to the Edelman page and haven’t heard back.

I acknowledge that I have a conflict of interest because I work at Edelman, but the edits I have suggested are factual, properly cited and neutral in tone.

If there are no objections to these edits being made from the community I will plan to make them in two weeks-time.

Please let me know if you have any concerns or questions. And thank you for your time and consideration.

Mike MichaelBush48 (talk) 19:47, 20 January 2021 (UTC)

Hey, Wikipedia Community. This is Michael Bush again. I hadn't heard back from anyone in the last two weeks so I went ahead and made the edits I suggested and provided factual sources for the updates. Thank you for giving this your attention.

Mike — Preceding unsigned comment added by MichaelBush48 (talk • contribs) 22:31, 4 February 2021 (UTC)

Proposed factual additions to corporate history
This is Mike Bush from Edelman. After making factual updates to the page a few months back. I want to propose a few new additions to the section on Edelman's corporate history.

I recognize I have a conflict of interest per Wikipedia's policies, so I would like to ask that the community review and consider these proposed additions.


 * With the introduction of Edelman Internet Services in 1995, Edelman became the first public relations firm to launch a digital practice. (Edelman and The Rise of Public Relations, p. 84)


 * Edelman Internet Services would go on to become Edelman Digital. And in 2018, the 600-plus member practice was named Global Digital Agency of the Year by PRovoke Media. (PRovoke Media)


 * Edelman launched a joint venture with United Talent Agency in 2014 that resulted in the formation of a unit called United Entertainment Group (UEG). UEG specializes in entertainment, sports and lifestyle marketing. The unit saw 10% growth in 2019. (Ad Age)


 * Lisa Ross was named CEO of Edelman’s U.S. operation in April 2021. Ross became the first Black woman to run a PR operation of that size. (Ad Age)

This is Mike Bush again. I am following up on the above proposed additions. I haven't heard back from anyone since I made these suggestions so I went ahead and made one update. Please let me know if you have any concerns about the proposed third--party cited additions. If I don't hear back I will go ahead and make these factual updates. Thank you

Hello, Wikipedia Community. This is Michael Bush again. I didn't hear back from anyone in the last week-and-a-half so I made the edits I suggested above and provided factual sources for the updates. Thank you for giving this your attention.

Mike

MichaelBush48 (talk) 16:19, 13 May 2021 (UTC)

New edits for consideration
Hello Wikipedia Community. My name is Michael Bush and I handle external communications for Edelman, the Communications agency. I am hoping to update the company page with the below content and would like to propose these changes/additions to the community for consideration. I recognize I have a conflict of interest per Wikipedia's policies, so I would like to ask that the community review and consider these proposed edits. I am posting them here in hopes of someone from the community reviewing and making the appropriate changes.

Thank you very much for your time and consideration.


 * Please note that I have updated the number of employees and updated the global revenue number in the information box at the top right of the page per an article in PRovoke Media. (PRovoke Media)

Additions I would like to have added to the page:

In August 2021, Edelman launched Edelman Global Advisory, a boutique firm providing advisory services to businesses and governments. (Wall Street Journal https://www.wsj.com/articles/edelman-bolsters-public-affairs-unit-as-companies-cater-to-consumers-11627986300?mod=hp_minor_pos1)

Edelman names Robert Casamento its first-ever Global Chair of Climate in November 2021. (PRWeek)

In January 2022, Edelman completed an audit of its client portfolio as part of its climate review. The firm eventually parted ways with two clients. (PRWeek)

Edelman acquired Mustache, a Brooklyn, New York-based integrated creative and content agency in January 2022. (PRWeek)

Edelman became the first communications firm to surpass the $1 billion revenue mark in 2022. (PRovoke Media)

In June 2022, Edelman launched the Gen Z Lab, a global offering comprising 100 Gen Z employees, a roster of internal and external on-call advisors, and data hub dedicated to generational insights. Gender fluid fashion designer, Harris Reed serves as ZEO. (Business of Fashion)

In July 2022, Edelman announced the global launch Edelman Smithfield, a financial communications boutique that specializes in the financial markets and strategic situations. (PRovoke Media)

Edelman joined forces with Pharrell Williams in September 2022, to launch Mighty Dream, a new creative advocacy agency intended to produce creative work that solves challenges facing communities of color through social action campaigns, product development and policy change. (Adweek) MichaelBush48 (talk) 19:30, 28 February 2023 (UTC)

Asking for a few simple edits
Hi there, this is Mike from Edelman again. I realize I wasn't following proper Talk page etiquette and should have added myself to the template at the top of this page. I've done that now. Sorry for the screw-up. I wasn't trying to hide my affiliation with the firm, but I've read up on the COI editing rules and will now try to be abundantly clear about who I am and what I'm trying to accomplish. I also won't do any direct editing of the Edelman article.

With that out of the way, I'm asking for a few straightforward changes. First, this introduction sentence has a "when" tag, indicating that it needs a date instead of "currently":


 * "It is currently run by his son Richard Edelman."

How about we change it to this:


 * Since 1996, it has been run by his son Richard Edelman.

Second, there's an unsourced passage about office openings at the end of the "In the beginning" section:


 * "The agency opened the New York office in 1960. This was followed by a series of office openings around the globe spanning seven decades including London (1967); Washington, D.C. (1968); Hong Kong (1986); Silicon Valley (1992); and Beijing (1994)."

The passage strikes me as kind of promotional, and obviously some of those office openings aren't from the period designated by the sub-heading. Could we just move the NY office sentence into chronological order within the section and add a solid reference to it? I'll provide that citation here:


 * The agency opened the New York office in 1960.

And last, there are two sentences in the "1990-2000" section about the firm going digital:


 * "In 1995, Edelman was the first public relations firm to have a website and began web-based projects for its clients."


 * "With the introduction of Edelman Internet Services in 1995, Edelman became the first public relations firm to launch a digital practice."

Could the second sentence be deleted? I don't really think one is better than the other, but it's probably best to keep the one that exists within a paragraph that has other information in it. The second one is just sitting by itself.

I'm going to tag in User:Laterthanyouthink, to ask if they would review my requests, since they added that "when?" tag to the article. I hope my requests are straightforward enough, but I'm available to discuss them further if necessary. Thanks, MichaelBush48 (talk) 18:11, 18 October 2023 (UTC)


 * Hi Michael. I will try to get to this when I have more time - I have been very busy off-wiki recently and have some catching up to do. FYI, the When template is more about not using WP:CURRENTLY, and ensuring that the info is correct at a particular moment in time. Depending on when the source was written or viewed, the "as of" template can be used to indicate this. Laterthanyouthink (talk) 06:45, 19 October 2023 (UTC)
 * Hey, User:Laterthanyouthink. Thanks for that information. Just checking in to see if you've had a chance to consider the above changes further. No rush; I know independent editors are volunteers, so I don't want to make demands on your time. If there's anything I can clarify or provide, please let me know. Cheers, MichaelBush48 (talk) 18:25, 30 October 2023 (UTC)
 * Hey . I got back to it and think fixed what you have requested above, and (as usual with me!), more besides. I don't have a lot of knowledge of nor interest in the topic, so not about to do endless tidying, although it could do with a bit of a review per WP:LEADFOLLOWSBODY if anyone else wants to tackle this. Let me know if you spot any obvious mistakes in my changes, else will let lie for now. Laterthanyouthink (talk) 08:03, 2 November 2023 (UTC)
 * User:Laterthanyouthink: Thanks so much for your help. I completely understand if you don't want to spend hours and hours going through the page with a fine-toothed comb. I am planning to propose more substantial page improvements in the near future—updating the History section with new developments, adding information about specific campaigns the firm has worked on, etc. Do you have any suggestions about where I should go with those kinds of asks? I'm assuming Wikipedia isn't overflowing with volunteers who are passionate about editing corporate pages, but there must be some folks trying to ensure that the pages are accurate. I'd appreciate any guidance you could provide. MichaelBush48 (talk) 15:55, 7 November 2023 (UTC)
 * Use edit COI SmartSE (talk) 16:36, 7 November 2023 (UTC)
 * Yes, that is a good suggestion. No worries, . I'll revisit as and when I have time and remember to do so, but my list is always long... Laterthanyouthink (talk) 23:22, 7 November 2023 (UTC)

Edits to 2000-present subsection
Hey there, I'm proposing some edits to the 2000-present subsection. My main goal is to get the section organized, so that the content is chronological and events are grouped together in a way that makes it easy to follow. Please see the diff below for all that. I'm also proposing some additions and subtractions to the subsection. I'll lay those out here:
 * 1) Cut first passage about offices opening, because it's not terribly descriptive to say that, over the course of a decade, Edelman opened new offices. Where possible, I've added instances of specific offices opening in specific years (see: Baird's Renaissance and Position Comunicaciones passages).
 * 2) Add that Edelman launched its first Trust Barometer in 2000. This is a significant development in the firm's history. Trust Barometer is a widely circulated report that's been running for 23 years.
 * 3) Cut A&R acquisition, since A&R wasn't a huge name when it was acquired and didn't expand Edelman's business in a significant way (e.g. move it into a new locale, give it some new capability).
 * 4) Cut Edelman rebranding its digital practice, since that's just a marketing matter.
 * 5) Cut sentence about Edelman attending 2023 World Economic Forum. Edelman attends the WEF every year, so being there in 2023 to release that year's Trust Barometer isn't a notable development.
 * 6) Cut announcement of B2B marketing group, as it's a minor development in the firm's history.
 * 7) Cut sentence about Edelman doing PR for San Francisco's civic pride campaign, which would probably fit better under the Clients heading.
 * 8) Add sentence about Edelman's 70th anniversary, the opening of its museum in Chicago

The subsection would look like this afterwards:

OK, having said all that, I will now let independent editors review. Sorry for proposing these changes in one big batch. It's hard to reorganize the subsection—even if most of it is just moving sentences around—without spilling a lot of ink. Thank you in advance to anyone who gets involved in this review process. I'm happy to field questions and make adjustments to the content above as needed. MichaelBush48 (talk) 18:23, 4 December 2023 (UTC)
 * ✅ With a few copy-edits for clarity and concision. Regards, Spintendo  13:32, 24 December 2023 (UTC)
 * Thank you, User:Spintendo! MichaelBush48 (talk) 15:16, 4 January 2024 (UTC)

Edits to People and governance section
I'm back again to propose edits to the People and governance section, which I believe is in need of some clean-up. I'll outline my edits here:
 * 1) Replace all citations that link to Edelman's website with secondary sources
 * 2) Transform bulleted list of the firm's leadership into prose
 * 3) Arrange events (e.g. when an executive moved into their current role) in chronological order
 * 4) Cut extraneous detail from passage about Matthew Harrington
 * 5) Add Ed Williams, who stepped into a role as firm's first int'l president in 2023

Here is a diff that provides a more granular breakdown:

In plain text form, my version of the section looks like this:

Alright, that's everything out of me. Happy to help the review process along in whatever way I can. Thanks! MichaelBush48 (talk) 15:19, 4 January 2024 (UTC)


 * Hey, User:Dana boomer: would you like to review this edit request? I noticed that you assessed the Edelman article as a whole quite a while ago, and found it lacking. (Which I totally understand. It's still in pretty rough shape. I'm trying to fix it up, section-by-section.) If you're interested, have at it. And if not, please don't feel any obligation. Thanks! MichaelBush48 (talk) 16:49, 22 January 2024 (UTC)
 * ✅ STEM info  (talk) 00:55, 27 January 2024 (UTC)
 * User:STEMinfo: Thanks for implementing my request! Sorry to ask for one more thing, but while this request was awaiting review, Edelman filled the U.S. CEO post that Lisa Osborne Ross left last year. I'll suggest a new sentence, just to close the loop on that development:
 * Lisa Osborne Ross was named CEO of Edelman's U.S. operation in April 2021. Ross became the first Black woman to run a PR operation of that size. Ross announced in October 2023 that she was leaving the firm. In January 2024, Kirsty Graham took over as Edelman's U.S. CEO.
 * Again, I very much appreciate the help. Cheers, MichaelBush48 (talk) 17:35, 29 January 2024 (UTC)
 * ✅} STEM info  (talk) 23:33, 31 January 2024 (UTC)
 * Thanks, User:STEMinfo! I've got a new request below. Please don't feel obligated to review, but if you're interested, have at it. MichaelBush48 (talk) 18:45, 20 February 2024 (UTC)

Replacing Trust Barometer with Products and services
Hello again! I wanted to suggest that the existing Trust Barometer section be replaced with a Products and services one that more thoroughly describes Edelman's business. As I understand it, that Trust Barometer table doesn't really align with Wikipedia's content guidelines, since it's merely a list of report titles, most of which don't even link to the actual reports. I'll briefly summarize what's in my Products and services draft, which I hope is a suitable replacement:
 * A paragraph about Trust Barometer that includes its history, scope, and utility
 * A brief paragraph about Edelman Global Advisory, its establishment in 2021 and expansion since then
 * A passage about investor relations sub-firm Edelman Smithfield, which was the result of a 2015 acquisition and in 2022 was spun off into its own boutique firm
 * A passage about the Gen Z lab, an arm of the firm that advises businesses on marketing to Gen Z, which was launched in 2022

My intention was not to try to cover everything Edelman does, since it's a vast operation. I stuck to aspects of the firm's business that have been covered in solid secondary sources. Here is the text of my draft:

Edelman's most well-known product is the Trust Barometer, a survey designed to measure the public's level of trust in business, government, media, and NGOs. Its findings have been cited in publications such as the New York Times, Financial Times, and Economist. The firm has published the Trust Barometer on an annual basis since 2000. The 2024 edition polled approximately 32,000 people living in 28 different countries.

In 2021, Edelman launched Edelman Global Advisory, a public affairs firm that counsels businesses on government relations, crisis management, and social justice matters. EGA has expanded since 2021 by acquiring public affairs firms with offices in Brazil, Belgium, Singapore, and the United Kingdom.

In 2015, Edelman acquired the UK-based investor relations firm Smithfield. This acquisition led to the creation of Edelman Smithfield, a financial communications team that operated within the agency. In 2022, Edelman Smithfield was launched globally as its own boutique firm. Also in 2022, Edelman created the Gen Z Lab, an arm of the firm that advises businesses on marketing to Generation Z. The lab is led by fashion designer Harris Reed and Edelman chief brand officer Jackie Cooper.

I'm happy to make adjustments to this draft, if independent editors think it can be improved. Thanks in advance to whoever takes the time to review. MichaelBush48 (talk) 18:50, 20 February 2024 (UTC)
 * I have reviewed these proposed changes and suggest that you go ahead and make the proposed changes to the page. Zippybonzo &#124;  talk  &#124;  contribs  (they/them) 20:24, 25 February 2024 (UTC)
 * User:Zippybonzo: Thank you for reviewing! I made the edits as outlined above. MichaelBush48 (talk) 21:28, 29 February 2024 (UTC)

Adding Notable campaigns section to article
Hello! I'm back to propose a new section titled Notable campaigns. There is currently not much information in the article about specific marketing and public relations campaigns that Edelman has participated in, and I thought I would try to rectify that. Edelman's obviously a big outfit that does lots of this kind of work, but my section draft details just a handful of campaigns that have received significant press coverage and awards recognition. You can read it by clicking this dropdown:

In 2004, Edelman collaborated with the advertising firm Ogilvy & Mather to create Dove's Campaign for Real Beauty. Edelman conducted market research for the campaign, which included approximately 3,000 interviews with women in 10 different countries. The firm has also run public relations for the campaign. In 2019, PRWeek recognized the Campaign for Real Beauty as its Best U.S. Campaign of the Past 20 Years.

In 2005, Edelman took over marketing and public relations management for the American Heart Association's Go Red for Women campaign. The 2008 edition of this campaign, Untold Stories, came in third among disease awareness campaigns at the 2009 Clio Awards.

In 2015, Edelman worked on REI's OptOutside, a Black Friday campaign during which REI closed its stores and encouraged its customers to spend the day outdoors. OptOutside won the Titanium Grand Prix at the 2016 Cannes Lions Festival.

In 2022, Edelman worked with Vaseline on the See My Skin campaign, which sought to build an image database that would make it easier for medical professionals to diagnose skin conditions in people of color. See My Skin won two awards at the 2022 Cannes Lions Festival and was a silver award winner at the Clios.

Edelman's Streetcode campaign with HP, in which underprivileged youth in Indonesia were taught how to code using pen and paper, was recognized at the 2023 Global SABRE Awards, where it received a Platinum SABRE for best public relations campaign of the year.

I was wondering if perhaps this section and the Products and services one could be subsections under a heading that reads Work? But that's not to get ahead of myself. Just thinking of ways to better organize the article. I'll now let indepedent editors review. As always, if folks have questions or feedback, leave me a reply below and I'll do my best to address your comment. Thanks, MichaelBush48 (talk) 15:31, 12 March 2024 (UTC)


 * Asking User:Zippybonzo if they would like to review this request. No pressure, but if you've got the time and inclination, please dive in! MichaelBush48 (talk) 14:13, 15 April 2024 (UTC)