Talk:Elaboration likelihood model/Archives/2020

Fall 2020 Communication Theory and Frameworks Course Peer Review
Hi! I'm from Georgetown University and I'm assigned to peer-reviewed the page.

When I first read the Elaboration Likelihood Model Wikipedia page, I think it is well-organized with accessible diagrams. These diagrams illustrate the mechanisms in two routes, the central route, and the peripheral route. However, as I go through the page, there are still several points that can be improved. First of all, usually, the introduction of a Wikipedia page may bring up with a small case related to theories to make the nonacademic audiences feel accessible and interested in them. Instead, the ELM one begins with the most fundamental part, the two routes, which might be slightly confusing for those nonacademic audiences. Secondly, lots of Wikipedia editors enrich the knowledge on their pages by posting related applications in research. The ELM one is no exception. However, from my point of view, it would be better to simply articulate the result and finding of the applications rather than devote too many words to paraphrasing the method in detail. Also, maybe more latest research and papers can be utilized as references in the Applications section to enhance the audience’s understanding.

Here come two references, and I hope they may help.

Allison, T. H., Davis, B. C., Webb, J. W., & Short, J. C. (2017). Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance. Journal of Business Venturing, 32(6), 707-725.

Gu, J., Xu, Y. C., Xu, H., Zhang, C., & Ling, H. (2017). Privacy concerns for mobile app download: An elaboration likelihood model perspective. Decision Support Systems, 94, 19-28.

Alasap412 (talk) 14:38, 13 October 2020 (UTC)

Hey! I am also a CCT student and am supposed to peer review your page! Overall, I think this page has a lot of information that is explained well with diagrams and images as visual aid. There is a lot of information and this is very content dense. I think perhaps you could begin with adding more information to the introduction. One thing I noticed was that the relevance of the instances used as examples only dates back perhaps as far as 2013. You could definitely begin by accumulating instances that are more tied into current events. This would even help evoke more interest from the readers. I also think relatability increases uptake of information so the more relatable you make the concepts mentioned within, the more users will be able to grasp the concept. — Preceding unsigned comment added by As4574 (talk • contribs) 15:28, 13 October 2020 (UTC)