Talk:Evelyn Mora

Studio Eneas Issue
Creating a space for new editors who keep attempting to delete certain sentences like Caicaybietdi and AdBacke to discuss the rationale. Please keep it civil and refrain from accusations like "vandalism" in the comments :)

Let's break this down to understand each individual assertion and if there are problems with the sources.


 * The first fact being repeatedly deleted is that Mora founded a modeling agency called Studio Eneas. This is evident from many public business registries and pieces of press, but the source used is the primary daily newspaper in Finland: https://www.hs.fi/ihmiset/art-2000002748161.html

Caicaybietdi and AdBacke : Do you dispute that Mora founded Studio Eneas? If you are having a hard time reading the Finish in the article, Google Translate is a handy tool!


 * The second fact being repeatedly deleted along with the first is that Mora shut down Studio Eneas in 2016 in response to criticism from others in the industry that was reported by multiple outlets, and documented on various forums, but the source used is one that has already been deemed a "reliable outlet" below by other very experienced Wikipedia editors: https://www.mtvuutiset.fi/artikkeli/mallitoimistot-puhuvat-suoraan-maksulliset-mallikansiot-silkkaa-rahastusta-selfie-riittaa-meille/5706914#gs.pkhwaa

Caicaybietdi and AdBacke : Do you dispute that Mora shut down Studio Eneas in 2016 and rebranded? If so, please explain why and list your supporting sources, and let's persuade the other editors here before deleting anything further. You can see more discussion on these points, and the English translation of the second source, in the section below. Thanks! Lordwhatfools (talk) 17:03, 7 March 2021 (UTC)

Facts
There are many currently unsourceable facts missing from this article, such as fraudulent behavior and scams committed by Ms. "Mora". Anyone with access to these facts is invited to cite them, if possible, or encouraged to contact the local authorities to share such information. Thank you. Sara48682 (talk) 08:41, 2 January 2021 (UTC)

The attempts has been reported to the finish police as harrasment and defamation and have no factual base. Wikipedia has been informed. ChrisXr2040 (talk) 21:24, 21 January 2021 (UTC)

There are at least three sources that confirm Evelyn Mora ran scam companies in Finland (all of which are in debt and have unpaid taxes, which is a matter of public record):

(1) https://www.mtvuutiset.fi/artikkeli/mallitoimistot-puhuvat-suoraan-maksulliset-mallikansiot-silkkaa-rahastusta-selfie-riittaa-meille/5706914#gs.pkhwaa (2) https://mvlehti.net/2016/01/31/huijarifirmat-kusettavat-nuoria-vaarilla-lupauksilla-ja-mallikansioilla/ (3) https://keskustelu.suomi24.fi/t/13725904/studio-eneas

When these facts were included in the page, three accounts began editing the page to remove unflattering details about Mora: MarcoLorch, ChrisXr2040, and Caicaybietdi. It is my belief these accounts are all owned/operated by Mora, who authored her own Wikipedia page and is now violating the COI guidelines. Please review. Based on the edit history, I do not appear to be the only concerned citizen who is aware of Mora's reputation as operating scam corporations in Finland. I am disturbed by her ability to exploit Wikipedia to elevate her reputation online, and believe that the negative press must be included. — Preceding unsigned comment added by Lordwhatfools (talk • contribs) 22:28, 25 January 2021 (UTC)

Let's figure this out
(and probably others) let's try to take a moment as this conversation seems to be quickly unraveling. Could we try to resolve this in a civil manner, please? It may help if any of you all who were involved in this dispute thus far could briefly summarize what the conflict has been about. I'd also like to remind everyone to assume good faith, and that any comments made should be on the content of the article, not the contributor. Perryprog (talk) 23:02, 25 January 2021 (UTC)
 * Hi Perryprog, happy to work it out. The conflict originated with the original author of this Bio (MarcoLorch) deleting properly sourced and cited negative press about the subject. I already linked to 3 of the articles in question on this page. Some other editors had previously flagged or added the accusations around scam companies, and added links to debt records and unpaid taxes in Finland (see this version: https://en.wikipedia.org/w/index.php?title=Evelyn_Mora&oldid=1001748460). After MarcoLorch was warned, the other two accounts started logging in to aggressively delete the negative information (both also warned and reverted by more experienced editors).So I put an alert up to reinstate the edits, namely that some of Ms. Mora's companies, like Eneas Studios, have faced criticism as "scams" (citing the three sources listed previously). These seem like unimpeachable facts and sources, and the motivation for removing them is unclear. I think it's important we get the facts out and not all bios include simply glowing press, but any press, good and bad, per Wikipedia's rules and guidelines about Bios. I have read through the edit logs by the warned accounts and do not find the "fake news" argument about negative news compelling. --Lordwhatfools (talk) 01:23, 26 January 2021 (UTC)
 * , Hi, thanks for replying. It looks like the sources mentioned above in § Facts aren't really great for determining if the companies Mora ran are described as "scams". Number (2) is from a questionable source, MV-media, and is certainly not considered a reliable source for Wikipedia's purposes. Number (3) is a forum, and would not be considered a reliable source. Source (1) is a reliable outlet, but it doesn't seem to say anything about the companies being scams —just that a company Mora owned advertised a product in a way that made modeling agencies not too happy. Do you have any other sources (that are reliable) that describe the companies Mora owns as "scams"? I do see that the YTJ lists the "[...] CORPORATIONS Oy" company as having over €10k in unpaid taxes, but that doesn't say much by itself—Wikipedia typically only reports what reliable, secondary sources say on a subject. A news article describing the context of the unpaid taxes would be more helpful here, as any theorizing on what it means would be original research. Perryprog (talk) 14:03, 26 January 2021 (UTC)
 * , Thanks for the detailed clarification! I was unaware that (2) was not not considered a reliable source, and did not originally cite (3) the forum, but rather interpreted its existence as further evidence for the claims in (1) and (2). I see now that only (2) contains the allegations of scams and tax fraud, but when digging deeper on the tax fraud and other debts, uncovered a lot more information (another user seems to have commented on below), in addition to over 30 lawsuits in Finland against Ms. Mora for fraud, destruction of property, unpaid rental fees, etc. Article (1) reports that Mora shut down her operation immediately following the negative press, changed its name, changed her name, and (apparently) left the country for France, along with many unpaid bills and outstanding legal claims. I decided to spend extra time digging into this as someone in the industry after reading the original Wikipedia submission and finding it very problematic. For example, in this version (https://en.wikipedia.org/w/index.php?title=Evelyn_Mora&oldid=937238414) a claim is made that HFW has an audience of 200 million people as of Jan 2020, which jumped to 417 million people months later (https://digitalvillage.io/dv/uploads/2020/10/DIGITAL-SUSTAINABILITY-REPORT.pdf). Obviously, those claims didn't pass the smell test for other editors, but it just seems evident to me that the page originated as promotional and attempts are being made to keep it that way. Maybe a better place to take these findings is the actual press, not the page, but I do believe a citation summarizing the spirit of the legitimate first source (1) would be fair to include if you agree. Something like: "One of Mora's former corporations, Studio Eneas, which offered paid model folders (a practice generally frowned upon by the industry at large), shut down and rebranded in response to press reports [citation]." Thanks again for your help. --Lordwhatfools (talk) 20:02, 26 January 2021 (UTC)
 * , regarding a better place to take these findings is the actual press, probably. This is clearly a bit of a contentious area, so we should only be reporting what reliable, secondary sources say. To an extent primary sources are fine, but that's more for things like "date of birth", where there's no possible room for misuse. Quoting from the no original research policy: All analyses and interpretive or synthetic claims must be referenced to a secondary or tertiary source [...]. If you want to propose a change, go for it—as long as it reflects what secondary sources are reporting, it's probably ok (you will likely want a second or third source for that specific claim though). You'll want to follow the instructions at, keeping in mind that this is would not be an uncontroversial change. Perryprog (talk) 00:09, 27 January 2021 (UTC)
 * Hello Perryprog! I am also a concerned citizen that wants to edit this Wikipedia page to reflect the objective truth about Evelyn Mora and her companies. The official Finnish tax registrar has over 10,000 euros of tax debts recorded for her company. You can look it up here: https://tietopalvelu.ytj.fi/Yrityshaku.aspx. Another website that is commonly used in Finland to look up information on businesses has about 50,000 euros in debts recorded. Both of these pieces of information were erased by MarcoLorch, ChrisXr2040, and Caicaybietdi. Links here: https://www.protestilista.com/?yritys=evelyn+mora&kaupunki= https://www.protestilista.com/?yritys=nordic+fashion+week&kaupunki= — Preceding unsigned comment added by 73.71.237.107 (talk) 07:48, 26 January 2021 (UTC)

Proposed Edits
Per 's suggestion, a consensus has been reached from various editors regarding the proposed changes below.

Proposed Edits:

(1)


 * Delete: She purchased the trademarks of the Helsinki Fashion Week and re-launched the event in 2014.[7]

(2)
 * After this: Evelyn Mora (born Kimia Moradzadeh; April 9, 1992) is a Finnish entrepreneur and the founder of Helsinki Fashion Week.[1][2][3][4]
 * Add this: Mora was also the founder of Studio Eneas, which faced criticism from others in the fashion industry for charging aspiring models and their parents for "paid folders" and thousands of euros for overseas trips. In response, Studio Eneas ceased operations and rebranded as the Evelyn Mora Corporation. 

Here are the background and sources for discussion and context:

(1)

The source cited as evidence that Mora owns the Helsinki Fashion Week Trademark is Mora's own press release (http://helsinkifashionweeklive.com/hfw-ss20-press-release-ii/), and it does not reference purchasing the trademark.

Furthermore, the Finland Trademark Registry shows three entries for owners of the mark, none of which are Mora or her affiliated entities:

https://tavaramerkkitietopalvelu.prh.fi/en/trademark/T200700844/ https://tavaramerkkitietopalvelu.prh.fi/en/trademark/T201200240/ https://tavaramerkkitietopalvelu.prh.fi/en/trademark/T201201818/256376/

(And the mark does not appear to be registered or owned by Mora in any other countries, either.)

(2)

Before founding Helsinki Fashion Week, Mora first came to prominence as the founder of Studio Eneas (https://www.hs.fi/ihmiset/art-2000002748161.html), the original company behind Helsinki Fashion Week (https://www.nordicstylemag.com/blog/2015/10/nordic-news-week-41) when it first re-launched under Mora.

Studio Eneas shut down and rebranded in apparent response to negative articles and forums. It may be worth noting that Mora does not list it as part of her bio on any of her owned websites, which makes surfacing it here seem pertinent. Relevant quotes from the most reliable source on this front (https://www.mtvuutiset.fi/artikkeli/mallitoimistot-puhuvat-suoraan-maksulliset-mallikansiot-silkkaa-rahastusta-selfie-riittaa-meille/5706914) are included below (translated from Finnish).

"According to Ketola it’s shocking how irresponsible it is to give empty promises to teenagers who dream of a model career who don’t really have any chance at the pool. I constantly get these model pictures paid for by the girls themselves with big money"

"Leskinen wants to warn about another actor, Studio Eneas:

- Paid folders have been made through this office and even girls have been taken abroad to meet the offices. Some parents say they made a mistake to pay up to thousands of euros for the trips, Leskinen reveals.

According to Ketola, Eneas has also asked for almost 1,000 euros from the model folder.

- The girl who was trying to be a model came to visit and said that she had been offered a model folder for more than 1000 euros, but then she was told that because she is so gorgeous, she would have received the pictures for half price, about 600 euros. However, he did not really have any opportunities to work as a model, says Ketola."

"Here's how Studio Eneas answered:

Studio Eneas has ceased operations and Evelyn Mora aka Kimia Moradzadeh will continue in the new company Evelyn Mora Corporation, whose Facebook pages are called Studio Eneas and the websites Eneas Corporation."

--Lordwhatfools (talk) 01:39, 27 January 2021 (UTC)


 * I second the the suggestion that --Lordwhatfools made73.71.237.107 (talk) 20:46, 28 January 2021 (UTC)


 * I also second the proposed edit that --Lordwhatfools made. Sara48682 (talk) 20:55, 28 January 2021 (UTC)


 * Red information icon with gradient background.svg Not done for now: please establish a consensus for this alteration before using the template. Suggested edits violate the Biographies of Living Persons and Core Content Policies.  Eggishorn  (talk) (contrib) 23:37, 1 February 2021 (UTC)

I don't see anyone objecting to these edits from the previous kerfuffle, and everyone active on the talk page has endorsed. Since they are properly sourced will move them in shortly, if no one objects. Lordwhatfools (talk) 18:32, 12 February 2021 (UTC)