Talk:Filmfare

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BetacommandBot (talk) 07:32, 15 January 2008 (UTC)

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It came only a year after Screen was launched by The Indian Express. Taking off from the image of The Times of India, Filmfare combined serious film journalism with glamour. It featured exposés of exploitation of junior artists, articles various aspects of filmmaking, and notable cinemas of the world, like Italian, Japanese and the German cinema. It also benefitted hugely from the extensive distribution network of the newspaper, and quickly gained popularity nationwide as an upmarket households.

First the Filmfare Awards for movies in Hindi, and the Filmfare Awards South for movies in the Kannada, Malayalam, Tamil, and Telugu languages both started in the same year. The awards were based on Academy Awards, with a difference that the winners were decided by readers votes, thus known as "popular awards". The annual Filmfare Awards ceremony, held in Mumbai, is one of the oldest and most prominent film events in India.