Talk:First-look deal

TODO

 * 1) A reference is needed.
 * 2) What's the benefit of a first look deal?
 * 3) What are the terms used to describe the parties involved in a first look deal?

Clarity
The text of this article is, I'm sorry to say, rather convoluted. Could somebody who understands what a first-look deal is please rewrite it from scratch. I can't make heads or tails of what it means. Vranak (talk) 02:04, 30 January 2013 (UTC)