Talk:Friskies/draft

Advertising and endorsements


Starting in 2011, Friskies has been developing digital games for cats on mobile devices that are played using touch-screens. Some of its early games included Cat Fishing, JitterBug and Pull 'n Play, which each focused on chasing moving targets on the screen.

According to Adweek, Friskies "jumped on the cat Internet meme phenomena." The internet celebrity cat, Grumpy Cat (also known as Tardar Sauce), became a Friskies spokescat in 2013 after having been featured in episodes of the Friskies YouTube game show "Will Kitty Play With It?" That same year, Friskies created a series of four Henri, le Chat Noir short films on the subject of "cat food boredom"   and several internet celebrity cats were used in a Christmas music video called "It's Hard to Be a Cat at Christmas."

In 2014, Friskies created a satire in partnership with The Fine Bros., whereby they filmed reaction videos of cats watching web series' created by Friskies. Later that same year, Friskies started "The Friskies 50," a list of the most influential internet cats. The list is based on the cat's audience and engagement on social media sites, media coverage and other factors. Users can also input a cat name to see how cats that did not make the list compare. At the 2015 South by Southwest Interactive festival, Friskies promoted its bacon-flavored cat food with a bacon/cat-themed art gallery, some of which were constructed using Friskies products and bacon. In 2016 Friskies worked with Buzzfeed to create "Dear Kitten" videos, where an older cat teaches a younger one how to be a house-cat. The series had more than 30 million views. A sixty second spot based on the series was aired during the Super Bowl, which was the first time Friskies aired a television commercial.