Talk:Go-to-market strategy

Distinction from Marketing in general?
I suggest that someone make clear the distinction (if there is one) between "Go to market" and "marketing" in general. To me as outsider it sounds like an empty neologism, in which case it would make more sense to merge this into marketing. 198.184.231.254 (talk) 09:51, 28 January 2011 (UTC)


 * Marketing is a vast subject. "Go to market" is just a branch of marketing. It's the strategy one has to employ before entering the market. Hence "Go to market" needs a different page - Chiragpinjar (talk) 09:59, 4 March 2014 (UTC)

"Go-To-Market" is the method used to deliver product to the customer. One method is Direct to Store aka DSD where product is transported and placed on store shelves by the producing company. This is common for bread companies, snack companies, and some beverage companies. An alternative method is Warehouse shipments where product is shipped to a store chain's central warehouse and then the chain is responsible for distributing and merchandising the product. There are many other methods and each one has it's Pro's and Cons.207.10.239.189 (talk) 02:19, 31 July 2015 (UTC)Dave Tafares207.10.239.189 (talk) 02:19, 31 July 2015 (UTC)

In practice "Marketing" is a discipline and "Go-To-Market" is a definition of a company's approach to reaching a market, usually detailed in a documented plan. A "Go-To-Market" plan includes marketing, but typically also includes features of the sales operations and product. For example, when selling to the market of "millennials who purchase consumer gadgets online" the "Go-To-Market" plan may define how the purchase process in the company's iTunes app will encourage buyers to share their purchase. (Besowards (talk) 23:05, 26 November 2016 (UTC))

I agree it is a neologism, maybe not empty but quite vague. It seems to mean "commercial", "sale", "market"... or, as said in some comments above, "initial marketing strategy", "launch strategy" or the like. It may not even deserve an entry in a dictionary, just like a "go-home plan" can be understood but does not deserve an entry. Or it may need to be merged with other articles, be better specified and probably change the title to "go-to-market strategy", since this seems to be the actual content of the article. Mafaldo Felipe (talk) 11:52, 29 November 2017 (UTC)

'Go-to-Market' and 'Route-to-Market' are different. But, we have no wikipage for the latter
See — Preceding unsigned comment added by Dadaben (talk • contribs) 05:49, 26 June 2017 (UTC)

Buzzword bafflegab
I suspect, or at least hope, that this sentence was included as self-conscious parody: The end goal of a go-to-market strategy is to enhance the overall customer experience taking into account value proposition aspects. Surely the actual end goal of a go-to-market strategy is to sell more? Jpatokal (talk) 07:47, 24 February 2020 (UTC)

Rename to "Go-to-market"
"Go to market" is only used in the title of the article. All other occurrences are spelled "go-to-market". Shouldn't we rename the article? A455bcd9 (talk) 08:50, 18 May 2021 (UTC)


 * I went ahead and made a move request to rename the article Anonymous Libertarian (talk) 01:09, 17 December 2023 (UTC)

Requested move 17 December 2023

 * The following is a closed discussion of a requested move. Please do not modify it. Subsequent comments should be made in a new section on the talk page. Editors desiring to contest the closing decision should consider a move review after discussing it on the closer's talk page. No further edits should be made to this discussion.

The result of the move request was: moved. (closed by non-admin page mover)  The Night Watch     (talk)   01:53, 24 December 2023 (UTC)

Go to market → Go-to-market strategy – The article title can be very confusing to an uninformed outside reader (I myself was initially confused by it even as a college business student), and as User A455bcd9 mentioned in the talk page, all occurrences of the term also contain the dashes Anonymous Libertarian (talk) 01:07, 17 December 2023 (UTC) The discussion above is closed. Please do not modify it. Subsequent comments should be made on the appropriate discussion page. No further edits should be made to this discussion.
 * Support. More natural and clear title. —⁠ ⁠BarrelProof (talk) 03:42, 17 December 2023 (UTC)
 * Agree, sensible change, reflects the article's content. - BobKilcoyne (talk) 03:55, 17 December 2023 (UTC)