Talk:Guerrilla marketing/Archives/2012

Cleanup
This article probably needs a major, major rewrite to make it sound less like an ad. Comments? Zzyzx11 (Talk) 2 July 2005 23:26 (UTC)


 * I agree that there are two places where this article sounds like an ad for guerrilla marketing consultants. One is where Levinson claims gerrilla marketing is based on psychological principles whereas traditional marketing is not. The other is where hiring a guerrilla marketing consultant is listed as a guerrilla tactic. I will make appropriate changes. mydogategodshat 8 July 2005 00:47 (UTC)

No mention of the origins of the phrase? It comes from two spanish words - illa and guerra - meaning "little war". If one looks at it in this context then the parallels to guerilla warfare become clear. The next step is to recognise the importance in appealing to popular sentiment for the success of any guerilla warfare campaigns. Therein lies the simple significance of guerilla marketing. (Graeme) —Preceding unsigned comment added by 41.240.76.64 (talk) 14:39, 7 October 2008 (UTC)

Agreed. —Preceding unsigned comment added by 109.79.25.188 (talk) 15:56, 12 November 2010 (UTC)

zero coke
the zero movement appears to have very little to do with 'exploring' coke's guerilla marketing campaigns and probably should not be included as a relevant link.

Accidental Mistake
I accidentally deleted A lot of this content, please return the page to how it originally was. Thank you

misleading image
The image shown to the top-right of the page (the shopping mall staircase) is somehow contradicting some statements in the article, as is says that guerrilla marketing is to be used mostly for small business with low budget, and in a way that people may not be aware that they are being targeted. The image shows some very high profile publicity from a seemingly not small business, in a very frontal way, and btw, it does not look cheap. It could be BTL advertising, but guerrilla marketing not. —Preceding unsigned comment added by 200.123.164.9 (talk) 19:32, 12 October 2007 (UTC)

Content
For such an important marketing tool, this article is really lacking. There are MANY examples for guerrilla marketing that can be exploited for this article. —Preceding unsigned comment added by Torsodog (talk • contribs) 08:48, 8 March 2008 (UTC)

Not sure how many people have actually spoken to Jay or met him other than me but let me say this:

He did not create the term, but he did POPULARIZE IT, and is known GLOBALLY as the "father" of Guerrilla Marketing. It is actually a Trademarked term licensed to the GMG or GMA. Before outright dismissing things based off of your limited ability to find an internet resource (GM was started by jay in 1985 so resources will require a lot more than an internet search), be sure to go direct to the source first. — Preceding unsigned comment added by Igrowyourbiz (talk • contribs) 06:44, 15 May 2012 (UTC)

Much better resource
Here is a much better resource on the topic of Guerilla Marketing as thr broad term for live marketing:

http://www.stumbleupon.com/demo/?review=1#url=http://weburbanist.com/2008/06/03/the-history-of-guerrilla-marketing/

http://business.library.emory.edu/handouts/files/Nontraditional%20or%20Buzz%20Marketing.pdf —Preceding unsigned comment added by 76.114.236.90 (talk) 19:00, 7 June 2008 (UTC)

I Hate Marketers
I've just got to say this, marketers, advertisers and other spammers who endlessly try to figure out ways to scam people and continuously drill trite slogans into people's heads are the lowest form of humanity on the planet. IMHO. Thanks for your time. 72.29.170.201 (talk) 23:09, 13 August 2008 (UTC)

Without Marketing you would not be aware of any of the fantastic things we now benefit from, PC's, painkillers, the internet, 4% of newly weds in America are married because they advertised they were looking for love on the internet. We could all go back to the dark ages when it took hundreds of years for an idea to travel from east to west, but that would be retarded.

You misunderstand marketing. It is making somebody aware of something that may be of benefit to them, if we had better information on peoples habits interests and hobbies (as collected by search engines) we could direct messages better, we do not like to waste money delivering a message to somebody who will not consume our goods or services. This is the reason why Am/Fm radio is dead (you cant tell whos listening) TV ads are dying (they look pretty but you can only use program info to guide a placed advert) and why internet advertising is such a strong growth sector, the internet has a lot of information that can be used to sell you relevent products. —Preceding unsigned comment added by 109.79.25.188 (talk) 15:48, 12 November 2010 (UTC)

Third Opinion
The person who originally wrote the section on "Nutrisoda" has restored it without comment after I deleted it. My edit comment explained that the blog is not a reliable source, and even if it were the instance is not significant enough to be listed here. I would appreciate other people's thoughts on the matter, as it's clear he just intends to edit war over it. DreamGuy (talk) 19:30, 26 May 2009 (UTC)

If the section isn't there when the 3O comes, it was this. DreamGuy (talk) 00:04, 27 May 2009 (UTC)
 * Looks like the section is gone already. Anyway, the source is a self-published one, so it can't be accepted. Laurent (talk) 17:42, 27 May 2009 (UTC)

This Wiki is a poor reflection of the Author.
I've heard a.m. radio talk show host & financial advisor Dave Ramsey recommend this book numerous times over the last few years, and finally have gotten "off the dime" and put some time into researching the book with the intent to purchase and read it. Dave Ramsey simply refers to it as "Guerilla Marketing".

Then I discover that there are about 15 different books with variations on the same "guerilla marketing" idea, and no way to determine which one was the original. (It made sense to start with the original.)

So I Googled the wiki, and then discovered that a list of the other books is not provided, nor (equally important) their pubication dates.

Well, it's not the wikipedia volunteer's fault. And the Author claims to be an expert in non-traditional and low-cost ways of promoting a business, and just about anyone can create, add to and/or edit a wikipedia entry, and the Author has apparantly failed to do so.

Leadership is by example, and the absence of relevant and potentially profitable information from a free and open internet-based information source that is as widely used as Wikipedia reflects poorly on the author, and diminishes the credibility of whatever else he might have to say. Actions also speak louder than words, as does the absence of those actions.

Jonny Quick (talk) 16:11, 26 September 2009 (UTC) Jonny Quick

Misconception
It is a common misconception to think advertising and marketing mean the same thing.

Marketing is strategy a plan to advertising. Advertising is the practical implementation of a Marketing plan. It is an ADVERTISING CAMPAIGN not a Marketing Campaign.

Could we please edit the page to reflect this. Marketing is used where Advertising should be used. —Preceding unsigned comment added by 109.79.25.188 (talk) 15:53, 12 November 2010 (UTC)

Levison
Why is the only notable mention of Levison and his outdated ideas.

The internet came along and blew his restricted ideas out of the water and he tried to rehash his old strategies to fit the digital world. —Preceding unsigned comment added by 109.79.25.188 (talk) 15:54, 12 November 2010 (UTC)

Risks section
That section doesn't really work. It has an example, but doesn't allow for other examples, because there's no introduction. Can anyone think of other examples? Scottholdensmith (talk) 23:27, 14 May 2012 (UTC)