Talk:Guerrilla marketing/Archives/2015

Complaint
The "Internet Marketing" link at the top of the article points nowhere. It should link to the "Online advertising" article. You guys are absolute idiots for overlooking this and you'll fix it despite how rude I'm being. I don't care. — Preceding unsigned comment added by 70.117.117.207 (talk) 01:03, 23 December 2014 (UTC)

Levinson did not "create" guerrilla marketing. In fact, he even admits openly he did not coin the phrase. It was coined by a columnist from a San Francisco newspaper. His book of that title (which frankly has very little to do with real guerrilla marketing - it's more about small business marketing in general) merely helped to associate the phrase with his name.


 * I agree that Levinson neither created the name nor the techniques that have come to be associated with the term. Guerrilla marketing warfare strategies were part of the trend in the late 70s and early 80s to see strategic management from the perspective of marketing warfare strategies. I also agree that what Levinson called guerrilla warfare is very different from these early guerrilla marketing warfare strategies. However there are several similarities : Both involve techniques used by a resource poor organization against much more resourceful competition. Both involve somewhat unconvention techniques (although much of Levinson's material is just conventional sales promotion and publicity technique). But that is history. Today most people associate guerrilla marketing with Levinson. And the definition of the term that has gained public acceptance is Levinson's. I have to applaud Levinson's persistence. If Reis, Trout, Kotler, or James had promoted their use of the term the way Levinson has, modern perceptions would be very different. mydogategodshat 08:58, 17 Jun 2005 (UTC)


 * In the article there is no reference to Ries & Trout. In the Spanish language world they the absolutly promoters of the idea. Don´t you think there should be any kind of mention? ~ Fidel Santiago. —Preceding unsigned comment added by 81.45.209.188 (talk) 08:36, 4 August 2008 (UTC)

Sockpuppet activity
Large chunks of this article are actually about Street marketing and have been added by sockpuppet users Aparajit12 and Myskull (here is the sockpuppet investigation) to promote this form of marketing and an author named Marcel Saucet. I'll remove the many paragraphs that are actually related to street marketing, to focus the article on guerrilla marketing. I've added this new section to the talk page to explain the reason of my edits and to provide more context. ► LowLevel (talk) 08:18, 29 December 2015 (UTC)