Talk:Halo (marketing)

psychology vs marketing
I started with the translation and will try to make the importance more clear.

The 1966 version of a textbook and a software package named "The Marketing Game" used the term "Halo effect" to describe the monetary value of the spillover effect when the marketing budget was reduced. This is separate from, for example, the value of the name Coke to Diet Coke. The textbook has been revised more than once, and the mainframe program from 1966 is now a PC program.

Also, there is a 2012 study I will try to integrate into the article. Trink24 (talk) 20:54, 1 August 2017 (UTC)