Talk:Havaianas

Wiki Education Foundation-supported course assignment
This article is or was the subject of a Wiki Education Foundation-supported course assignment. Further details are available on the course page. Student editor(s): Maya12345. Peer reviewers: Shadooper, Cabragg21.

Above undated message substituted from Template:Dashboard.wikiedu.org assignment by PrimeBOT (talk) 22:10, 17 January 2022 (UTC)

Potential sources to be used to improve this article
1.) Henning, Kristen. "On the Flip Side." FN: Footwear News 69, no. 26 (July 29, 2013): 7-8. Business Source Complete, EBSCOhost. 2.) Plugcitarios. "Havaianas e o estereótipo do brasileiro." Plugcitários. May 30, 2016. 3.) Baker, Vicky. "Havaianas: How a Brazilian flip-flop took over the world." BBC News. July 16, 2017. 4.) Galanternick, Mery. "Flip-Flop Fly." Latin Trade (English) 11, no. 7 (July 2003): 32. Business Source Complete, EBSCOhost. 5.) Turpin, Dominique. “How Havaianas built a global brand.” Financial Times. September 2, 2013. Maya12345 (talk) 00:34, 18 October 2017 (UTC)

Outline for improvement of this article
The existing information about Havaianas is relatively brief and insubstantial for the huge success that the brand has attained over the years. The current information that is included lists a few important aspects of the brand, such as its inspiration, the design, and some fashion trends that have taken place in the past, but I plan to elaborate on each of these points, especially on the establishment and history of the brand, and throughly discuss the marketing route that was taken which has granted Havaianas its global prosperity. I principally plan to answer the following question: How has Havaianas become such a global brand from such a simple beginning in Brazil? Brand identity and brand expansion are two major components, which will be added to this article, that have led Havaianas to be a Brazilian icon and a staple shoe for many consumers around the world. To demonstrate this, I plan on including several past advertisements and insight from the U.S. president of the brand, Marcio Moura, who has commented on how he desires to see the brand grow. I will use statistics when possible to show the brand's evolution and current state of success.

The brand has evolved over the past decade and has begun to include more than just flip flops and is sold in more than just surf shops, as the current article suggests. I noticed that the official website is included as an external link on this article. More can be gathered from this source and included in the article, such as the range of merchandise that is available for sale (which demonstrates its expansion as a brand) and how the company presents itself online since the Internet is now being used as a major source of advertising. Additionally, I have located a fairly recent article that discusses some of the latest events that surround the brand, such as its recent selling to the J&F Group, which is relevant to include.

The evolution and marketing of the brand is what my additions to the article will mainly consist of. I also plan on making a few corrections. For example, after my research, I learned that the name of the brand "Havaianas" is derived from the usual vacation spot, Hawaii, that Americans visit, which I presume to be Havaianas in Portuguese, as the current article states. This is an interesting detail to note. Also, the expansion of the brand from the lower class to other classes in society is not only a result of the new styles of the flip-flops. Although innovation is described to be the hallmark of Havaianas success by other authors, other factors should also not be ignored, such as the strategic marketing strategies, the practicality of the shoe, and Brazil's culture. Again, I will provide thorough descriptions of each of these elements to demonstrate Havaianas worldwide market achievement.Maya12345 (talk) 02:08, 25 October 2017 (UTC)

Your section on ways to improve the Havaianas article is great! I think you're correct in saying that the original article leaves out a lot of the information that you found. I especially like the idea of you using statistics to show the growth of the brand. I think any time you use data and statistics collected on a topic it maintains the neutrality about the subject while illustrating, either through words or charts, the importance of Havaianas. I think by including this in the article you are setting the foundation and even incorporating evidence that shows the impact that the brand has globally. I think the incorporation of statements from the U.S. president of the brand could be utilized but I would encourage you from spending a lot of time analyzing his/her statement. I know that at this point, we are used to seeing a quote in our own papers and automatically know to analyze it and manipulate it to fit an argumentative paper, however, this is Wikipedia. My advice for you is to incorporate the statements given by the U.S. President of the Havaianas brand, but remember to use it in a factual and neutral way. Otherwise, great start!Cabragg21 (talk) 15:13, 26 October 2017 (UTC)

I love your ideas to describe Havaianas advertising tactics and to explain that they no longer make just flip-flops. Have you considered making different sub-headings and sections for your main points? For example one maybe called "Havaianas' Advertising Techniques" or whatever you would like. Also be careful to remain neutral and to try and not persuade the reader about how Havaianas became so popular. Make sure to include your citations because that backups what you say in the article. I really think your ideas will help improve the page. Shadooper (talk) 18:53, 26 October 2017 (UTC)

November 14, 2017 I love the improvements that have been made to the article. It has truly become a better resource for information. To further improve the article I would recommend some in link citations to other Wiki pages. For example you mention Crocs and other Havaianas competitors, so if those have Wiki article try to add a link to the page. Another suggestion would be to explain in simpler English about how the green color was a mistake, but they sold the batch anyway and it was a huge success. My last suggestion would be to try and explain the brand identity further. If that cannot be done that is okay. Good luck! Shadooper (talk) 20:23, 14 November 2017 (UTC)

External links modified
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