Talk:Header bidding

mistake! Should be: advertisers are 'bidding' (not publishers)
in header bidding advertisers are 'bidding' (not publishers). Publisher (sell side of transaction) submit 'ad request' to adverisers (buy side of transaction). In response to the request advertisers are submiting bid (that is called 'bidding'). 80.238.119.23 (talk) 15:12, 28 March 2023 (UTC)

RTB is anything but "transparent".
"This transparent marketplace ensures that inventory is fairly priced in a competitive environment, which is beneficial to both publishers and advertisers."

There is no transparency for the advertisers. They do not know how much to bid, how much the winning bid was and thus they have to bid high to increase the liklihood that they'll win, rather than what the ad space is worth. There is no transparency in it for advertisers. 52.119.124.160 (talk) 01:28, 21 February 2024 (UTC)


 * Also, for advertisers that work with more than one DSS, which most if not all do, they could be be bidding against themselves. 52.119.124.160 (talk) 01:31, 21 February 2024 (UTC)