Talk:HelloFresh

Article History
I'm submitting this page to AFC because it has been previously deleted (see discussion here), and the admin deleting it recommended re-creation it through AfC. Circumstances have changed since then because of the IPO, and the original article didn't have the best sources anyway. -Mparrault (talk) 19:13, 7 February 2018 (UTC)

Indeed being WP:LISTED is a very good claim to notability. I can't see the deleted version but the refs now show substantial coverage. Legacypac (talk) 21:02, 28 March 2018 (UTC)

Request edit
HelloFresh is listed as "second largest" meal kit company in the US after Blue Apron, which is incorrect. HelloFresh is the largest meal kit company in the US. References below: https://www.fooddive.com/news/grocery--hellofresh-officially-pulls-ahead-of-blue-apron-as-the-meal-kit-market-lead/523560/

Change "HelloFresh SE is an international publicly traded meal-kit company based in Berlin, Germany. It is the second-largest meal-kit provider in the United States, after Blue Apron,[1] and also has operations in Canada, Western Europe, and Australia. It has been listed on the Frankfurt Stock Exchange since its IPO in November 2017, although it is majority owned by Rocket Internet.[1]" to "HelloFresh SE is an international publicly traded meal-kit company based in Berlin, Germany. It is largest meal-kit provider in the United States, and also has operations in Canada, Western Europe, and Australia. It has been listed on the Frankfurt Stock Exchange since its IPO in November 2017, although it is majority owned by Rocket Internet.[1]"

Sharabseigel (talk) 19:33, 7 August 2018 (UTC) I've made the requested change. I've also added a sentence about the Green Chef acquisition. -Mparrault (talk) 15:05, 8 August 2018 (UTC)

The difference we're talking about here between the number's 1 and 2 positions is only 1% market share. I personally feel that a distinction that insignificant is not worth being made.  spintendo   03:40, 9 August 2018 (UTC)

removing insignificant criticisms
The two items under "criticism" were: (1) They use excessive packaging - well, that's a non-unique criticism of this company! Every meal delivery service faces that kind of criticism, just as any car company faces criticism for carbon pollution, just as any [foo] company faces criticism for the [bar] negative effects of their product. If we're going to include criticism, we need to show how this company is egregiously negligent according to sources, not just par for the course in the industry. (I haven't checked yet, but such criticism might be well suited for the general "meal kit" page linked from this page.)

(2) Their customer retention is subpar. Um, that doesn't sound lie a legitimate criticism at all in wikipedia's voice. If they were truly not retaining customers, they'd be out of business. If some random American business magazine complains that they advise against investing, well, that's their right, but it's in no way significant or unique to this company. I very much dislike and distrust the use of cherrypicked statements from cherrypicked sources to provide negative (or positive) opinions of our article subjects.

FTR, I have no connection to the company - I only heard of them a few weeks ago. Moishe Rosenbaum (talk) 20:53, 29 November 2020 (UTC)

Dear Wikipedia authors, Thank you for keeping this article up to date. My name is Martin Becker and I work for HelloFresh’s Corporate Communications department. We have seen in the past that journalists take information about HelloFresh from this Wikipedia article. As a consequence of the significant growth and changes HelloFresh experienced in the last few years, some of that information is now outdated, and wrong/outdated information gets redistributed by journalists.

I am following the Suggestions for COI compliance, which is why I wanted to provide you with the information below for your own reference to decide which to include and which not. I have structured the information in two parts: For each of the information/facts I have indicated why they should be changed and provided a source as well.
 * Outdated information (which does not reflect the current situation anymore, e.g. C-level personnel changes)
 * Additional facts (information about major company milestones which are included only until 2018/2019 at the moment)

Outdated Information
The information below is outdated and it should be changed to reflect the current situation.

Infobox section
Number of Employees The number of employees has grown to more than 22,000 up from 14,635 as currently indicated.

Key People In the current list of C-level managers at HelloFresh, some titles are not correct, some names are missing, and the currently named CTO has left the company. A more detailed explanation is given below. The current C-level is comprised as follows (updated information included):


 * Dominik Richter (CEO)
 * Thomas Griesel (CEO): Thomas Griesel is the CEO, not COO as currently indicated.
 * Edward Boyes (CCO): Edward Boyes is the CCO.
 * Valeri Liborski (CTO): Valerie Liborski is the CTO.
 * Christian Gartner (CFO)
 * Maximilian Backhaus (CMO)

Nuno Simaria is no longer the CTO since 2021.

Business section
HelloFresh has increased the number of weekly recipes offered to customers in most markets, offering 30+ recipes each week and up to 50+ in the US and not ~19 recipes as currently indicated.

Currently, the article references HelloFresh’s wine-subscription service in the US "HelloFresh Wine Club" which is no longer offered.

HelloFresh is not operating in Japan anymore.

Union Drive section
In Newark and Totowa, New Jersey the petition to unionize was withdrawn by the Brotherhood of Amalgamated Trades.

Intro Section
Countries HelloFresh is also active in Spain and Ireland and not active in Japan anymore.

Public listing While it is currently mentioned that HelloFresh went public in 2017, it may be interesting to know that HelloFresh SE was included in the DAX (leading German stock market index) in 2021. and was relegated to the mid-cap MDAX index in 2022.

History Section
I have compiled some additional information about new brands in the HelloFresh Group and their acquisition, as well as about further expansion of the core brand, launches, and milestones that are currently not reflected in the article.

Regarding customer numbers: In Q3 2022 HelloFresh served 7.5 million active customers.

About Green Chef: After its acquisition in 2018, later in April 2021, GreenChef was launched in the UK and in 2022 in the Netherlands. The brand offers a variety of vegan, vegetarian, low carb, and balanced meal kit plans.

About other brands: In August 2018, HelloFresh launched its value brand EveryPlate in the US as an affordable option for meal kits and later expanded the brand to Australia in 2020.

In November 2020, HelloFresh US acquired Factor (formerly Factor75), an Illinois-based ready-to-eat meal company. In 2023 HelloFresh expanded Factor to Canada.

In July 2021, HelloFresh acquired YouFoodz, one of Australia’s leading ready-to-eat meal services.

About major business milestones: In September 2021, HelloFresh entered the DAX, a stock market index consisting of the 40 major German blue-chip companies trading on the Frankfurt Stock Exchange. In 2022 HelloFresh was relegated to the mid-cap MDAX index.

In 2021, its 10th year of operations, HelloFresh delivered almost one billion meals worldwide.

In April 2020, HelloFresh committed to becoming the first global carbon neutral meal kit company by offsetting 100% of the direct carbon emissions from its operations, shipping, and corporate travel in existing markets.

In 2022 HelloFresh published a Life-cycle assessment (LCA) conducted across seven markets to substantiate the environmental footprint of its meals from farm to fork compared to meals prepared with ingredients from the supermarket. The results indicated that meals from HelloFresh cause lower carbon emissions than meals with ingredients purchased from supermarkets owing mainly to the lower amount of food waste during the life cycle of the meal.

Martin Becker HelloFresh (talk) 13:15, 10 January 2023 (UTC)

You should accept food stamps
Just saying poor people should have options too 67.1.249.172 (talk) 06:34, 3 May 2023 (UTC)

order food @ Hrllo Fresh
please give phone number 104.159.188.119 (talk) 20:59, 18 July 2023 (UTC)