Talk:Hover ad

Copyright explanation
Do not archive this message unless specified text is no longer present in article.

Currently, this article contains text copied from. According to that page, the text is "Copyright (c) 2006, Svetoslaav Zabunov", and "Permission is granted to copy, distribute and/or modify this document under the terms of the GNU Free Documentation License, Version 1.2 or any later version published by the Free Software Foundation; with no Invariant Sections, no Front-Cover Texts, and no Back-Cover Texts." Therefore, it may be used on Wikipedia. —Centrx→talk &bull; 04:40, 26 August 2006 (UTC)

Capitalization
As with pop-up ad, "hover ad" does not need to be capitalized. I'm moving the article to Hover ad, but we'll still need to fix the capitalization issues in the article. --Lethargy 12:11, 12 June 2006 (UTC)
 * Oops, wasn't logged in. --Lethargy 12:11, 12 June 2006 (UTC)

This article is a loss
There is no point trying to fix up this article. It turns out the entire thing was just a cut-and-paste from a web-site hawking "hover pop-up generator" software. I'll delete this and set it to redirect to pop-up ad, which appears to at least be trying to be encyclopedic. --Ben 09:13, 20 August 2006 (UTC)

For comparison to the so-called article, here are the contents (as of August 20, 2006) of the original advertisement at http://popup-toolkit.com/articles/artistic-popup-approach.html

From Annoyance to Pleasure - The Artistic Popup Approach May 12, 2006 by Svetoslav Zabunov Background Being the most effective form of web advertising, pop-up ads acquired a  prominent share of online advertising solutions and technologies. The first Internet popups were created using the window.open JavaScript function, which opens a new browser window. The advertising content was presented in the window as HTML content loaded from a web address. These popups were easily blocked by popup blockers and web advertising specialists started looking for ways to show the user ads. Thus they started using Macromedia Flash and hover ads. This variety of popups tend to be hard to block and thus gain large interest among advertisers. Technology Hover ads are developed around several web browser technologies but in the centre of their realization is utilized the so called modern form of HTML * DHTML. DHTML is a synthesis between HTML language and JavaScript language. Using JavaScript, certain levels and objects of the browser*s DOM are manipulated to produce window-like visual DHTML elements representing hover ads or hover ad windows. The basic attribute used is a  CSS HTML element attribute - position. Modern browsers implement cascading style sheets in order to separate presentation from content. The CSS technology also enables the JavaScript content of a web page to manipulate programmatically CSS attributes of various HTML elements constituting the web page's content. The first movable HTML elements were introduced in  Netscape 4 with the so called layer technology. Now it has been deprecated. Hover ads tend to be very hard to block by popup blocking software because the hover ad window is an integral part of the HTML content of the web page. Thus a software filtering the content has no  algorithmical means of recognizing and removing parts of the content, either descriptive or procedural, that create, populate and manipulate the hover ad's window. Recent works Being still one of the most efficient web advertising technologies, popup ads and popup generator applications experience constant development and improvement. Developers attempt to produce popup generators, which create popup ads that are pleasant to the viewer instead of annoying ones. These generators create the so-called Hover Ads or Hover Ad Windows. The major technology used to produce these ads is JavaScript along with other new web techniques. These popups represent normal web browser content also called DHTML content and avoid opening new browser windows. Modern popup generators utilize visual effects that are considered more likeable, which tends to stabilize the effectiveness of this sort of Internet advertising - Popup Toolkit.


 * Doesn't this mean that the page needs to be flagged with Template:Copyvio? --Lethargy 23:57, 20 August 2006 (UTC)


 * You are correct, Lethargy. My apologies. I will revert and do that now. Ben 00:06, 21 August 2006 (UTC)

The Adverse Opinion
Creating a separate article about Hover Ads is in deed needed as these types of web advertisements are quite different from popups and they tend to deliver a principally diverse approach to web ads - a non annoying, non-obtrusive and non-SPAM approach. The latter is guaranteed by the ordinal technology used, not allowing the hover ad webmaster user to block/tie/spam the web visitor with the well known chain of self opening popup ads. This very technological hole of chain popup creation lead to classifying popup as spam, quite justified.

The other point on separating hover ads from popups is their totally different technological and thus visual and presentational bases, compared to popups. They are practically and theoretically more close to banner advertisements as both approaches are realized using the DHTML/JavaScript client side web programming capabilities, putting both ad brands to be part of the HTML content itself instead of utilizing operating system window-like capabilities for obtaining extra visual estate in new windows from the visitors resources.

About commercial links, I agree and will follow this wikipedia policy. The only links I would provide are not advertising in their nature, but rather presenting thorough and exhaustive examples of the described technologies.

Szabunov 19:20, 20 August 2006 (UTC)

About copyright dispute
See the referral article here: http://popup-toolkit.com/articles/artistic-popup-approach.html

The hover ad article is not a copy of the latter, also, note the permition by author at the bottom.

Szabunov 09:45, 21 August 2006 (UTC)

References and NPOV
I do not like the second reference. The point of view expressed there is far from neutral. It should be noted in the relevant section. —Preceding unsigned comment added by 132.70.50.117 (talk) 13:02, 11 October 2007 (UTC)

Example at popup-toolkit.com removed
I removed a link to http://popup-toolkit.com/hover_ads_examples/

The code there, whilst a good example, can crash browsers.

That problem was highlighted by an anon user on Helpdesk,. So, I have removed the link. Of course, discuss below. Best,  Chzz  ► 21:15, 26 December 2011 (UTC)


 * Seems to be commercial spam anyway.TMCk (talk) 23:03, 26 December 2011 (UTC)