Talk:I'm a PC/Archive 1

Spokesperson cites
I'm still not crazy about the sources for the claim that the people in the commercial are Mac fans. The first source used (Sydney Morning Herald) says their source is "Silicon Valley gossip blog Valleywag" and the fact that Chopra likes iPods (which are obviously not Macs). The second and third sources seem kinda bloggy, too. The first one is a mac site and the second is what seems to be a gossip blog. Aren't there any non-blogger sources for that? Kafziel Complaint Department 23:38, 30 September 2008 (UTC)
 * I remember reading one mainstream one right off the bat that pointed to the irony of "self-proclaimed" mac users being used in the ad, but can't remember which one. The cite is in the article, though.
 * Also, I thought that some tech blogs are not the same sorts of blogs that we exclude, as the writers of such are considered reliable and part of the industry (therefore notable), like Harry Knowles is for film and AICN.- Arcayne   (cast a spell)  00:37, 1 October 2008 (UTC)

Leftovers
List of current issues... some of the relevant discussion can be found here.  Jaakobou Chalk Talk  21:11, 3 October 2008 (UTC)

MS scrubbing the images - in the lead
I'm concerned that this detail is used in a WP:PEACOCK/WP:UNDUE manner. p.s. I can't avoid using the term blogosphere because these are the majority of the sources we have on this article.  Jaakobou Chalk Talk  21:05, 3 October 2008 (UTC)
 * The metadata thing in the lead seems a bit off - that they were using a Mac is embarrassing enough, but the details don't seem relevant until the criticism section (might also want a "discovery"-like section, but I don't know whether it was the campaign or its criticism which is more notable.) Xavexgoem (talk) 21:23, 3 October 2008 (UTC)
 * The lead serves as both the introduction as well as the overview/summary of the article. Noting the criticism seems on point. - Arcayne   (cast a spell)  21:35, 3 October 2008 (UTC)
 * Oh, certainly. I just think it's too specific for the lead is all. Xavexgoem (talk) 22:05, 3 October 2008 (UTC)
 * Okay, I've made an edit, attempting to address that. Thoughts? - Arcayne   (cast a spell)  22:42, 3 October 2008 (UTC)


 * I don't believe your edit addressed the core of the concern. I would like the see the lead paragraph regarding the criticism appear like this (Golbez version):


 * The campaign has been criticized for having used notable supporters of various Apple products as well as it's commercials being revealed to have been created largely on Apple computers.


 * The rest of the "an embarrassment compounded when..." (in the current version) is redundant to the core descriptive and presents an undue addition IMHO. To quote Xavegoem above me: "it's too specific for the lead". There also seems to have been generated an English problem with the break off of the "supporters of various Apple products" text.  Jaakobou Chalk Talk  07:47, 4 October 2008 (UTC)


 * I also think undue weight is being given to this minor fact here. Is this really such a big deal? The introduction should be kept clear and easy to understand. Yes, it is indeed an embarassment to Microsoft. But we don't have to write all details in the first mentioning of it. I'm siding with Jaakobou here. --Piz d&#39;Es-Cha (talk) 07:36, 5 October 2008 (UTC)


 * I don't see how its a minor fact. I mean, MS issued a press release for the mistake, which should have been the end of their response. It was not; they made an effort to conceal that mistake, which only exacerbated the problem. Example: a person openly and repeatedly notes how their child is the best painter in the world. Then it is revealed that the artwork the child paints was actually painted by someone else. Instead of issuing an apology and noting reasons for the usage of the ther artist, the parent attempts to concea the fact that the other painter ever painted the images. The initial mistake is notable - sad and pathetic, but notable. As well, the activity to conceal the matter is notable. We have significant and notable citation through a variety of sources that speak to the issue. It isn't undue weight to note it, since other sources have specifically and pointedly noted it.
 * - Arcayne   (cast a spell)  12:49, 5 October 2008 (UTC)


 * I'm afraid that you've reverted against clear community input. It is a good practice to take a step back when there is a consensus among uninvolved editors. I was trying to come up with a collaborative compromise suggestion that will allow us to circumvent this consensus to something that you would be happier with but was really unable to come up with a good one. In the procces, I also realized that the titles of all the relevant articles is "Microsoft used Macs" and not "Microsoft scrubbed metadata". I'm not sure any of this is persuasive to you, but I'm open to an RfC or some other dispute resolution process if you insist. However, a revert which ignores the current consensus is somewhat disruptive at this point in time.  Jaakobou Chalk Talk  13:46, 5 October 2008 (UTC)
 * You are welcome to add sources that state that Microsoft did not use Macs, or that they did not scrub the data. You are welcome to add sources that speak to the rest of the campaign, but we have citations - notable citations - that explicitly state what is currently in the article. As they are verifiable, and from notable sources, I don't see the slightest reason to exclude them. If you feel that verifiable fact is in fact a violation of neutrality, then maybe find some sources that contradict the ones already present, or - crazy idea - expand the article in other ways. My point of view is in fact neutral.
 * And I will revert info that removes clearly cited information without a solid, policy-laden reason. Every time. If you think that an RfC or MedCab will be effective in addressing the points I've addressed above - aside from actually worrying about cited folk pointing at the Emperor's New Clothes - please feel free to do so. I haven't heard anything thus far that convinces me that we are wrong to note cited information that relates directly to the article's subject. - Arcayne   (cast a spell)  18:03, 5 October 2008 (UTC)


 * I really don't understand you. The content is well cited inside the body of the article and you are rejecting community consensus that it is undue for the lead. You can either attempt to persuade the editors who stated their positions or open up an RfC or some other dispute resolution process. Edit-warring to impose your personal perspective against the consensus, is a violation of Wikipedia policies and I suggest you stop.  Jaakobou Chalk Talk  18:17, 5 October 2008 (UTC) wlinks 18:18, 5 October 2008 (UTC)


 * Seems like the question is whether or not that chunk of sentence is lead-worthy. Well, let's see, There's a lot of criticism in the article (may or may not be undue weight in itself). What is really of note is not so much whether or not the metadata is lead-worthy, but what the consensus on it being lead-worthy is. Right now, there's a relatively clear consensus that it is not, seeing as how Arcayne is the only one disputing it. (as a footnote, adding the cites in the lead to compliment it doesn't help or hurt the cause in any way, that's basically irrelevant) Wizardman  18:35, 5 October 2008 (UTC)


 * I am sorry you don't understand me, Jaak. Perhaps I was somehow unclear the first three times I said it: the Lead is not only an intro but a summary of the article. Noting the criticism in the lead is part of that summary. There are three parts of the criticism, and noting those three points briefly is not undue weight. Can someone please point out where cited info is irrelevant? Let's looks at this a different way: Macs make up 7-8% of the market. Might it be that the folk thinking the info is (insert cynical laughing here) are themselves OC users? I mean, it isn't "ganging up" on MS when what is being pointed out is actually accurate and verifiable. It is in fact part of multiple citations used for other information in the article.
 * Seriously, file an RfC or MedCab. I think the only undue weight coming here isn't coming from me. - Arcayne   (cast a spell)  02:58, 6 October 2008 (UTC)
 * Obviously I believe this is a clear case of undue weight here. The lead is supposed to open up what the reader will learn about in the latter article and be an independant summary of the article. Noting that MS have received critisism is enough here without going into specifics. This is mentioned in the critisism section and doesn't need to be repeated in the lead. I've reverted twice now, and this is clearly supported by the consensus of this section.  Ryan Postlethwaite See the mess I've created or let's have banter 08:47, 6 October 2008 (UTC)
 * I completely disagree with this assessment, and feel a lot of the reverting out a white-washing by MS fans, but I also respect Postlethwaite's opinion. So, I will accede to the removal of all three of the criticisms being mentioned in the lead. Understand that this does not extend to purging the same from the criticism section. - Arcayne   (cast a spell)  14:31, 6 October 2008 (UTC)
 * I'm more than happy for it to be mentioned in the critisism section, my concern of undue weight comes from it being mentioned twice.  Ryan Postlethwaite See the mess I've created or let's have banter 16:24, 6 October 2008 (UTC)
 * As I noted before, the Lead is a summary of the article. The paragraph in the Lead notes two of the three points that were criticized; I thought it exceedingly odd (and at the time, quite suspect) that the bit showing intentional obfuscation was the one all the PC users wanted downplayed or removed. No one seemed to be upset over the two criticisms being mentioned twice. - Arcayne   (cast a spell)  19:27, 6 October 2008 (UTC)

"Mac Vs. PC" / "commercials" / "campaign"
I believe the word "campaign" already appears within the discussed sentense and that "Mac Vs. PC" appears in the other two paragraphs (Second para on 'Campaign' subsection).  Jaakobou Chalk Talk  21:05, 3 October 2008 (UTC)
 * Please see my comment above in regards to this. Tiptoety  talk 21:35, 3 October 2008 (UTC)
 * As a compromise, I've removed a lot of the redundancy, copyediting it to read a little better. - Arcayne   (cast a spell)  22:35, 3 October 2008 (UTC)
 * I'm happy we sorted this one out quickly.  Jaakobou Chalk Talk  07:53, 4 October 2008 (UTC)
 * As am I. - Arcayne   (cast a spell)  12:50, 5 October 2008 (UTC)

Order of reports within criticism

 * Clarification: the following is a discussion regarding the I'm_a_PC subsection.  Jaakobou Chalk Talk  08:30, 4 October 2008 (UTC)

I don't see chronological order, which places Microsoft's response sandwiched between criticisms, as the proper way of handling criticism. In fact, it might be good to break down the section and add a "Microsoft response" sub-section.  Jaakobou Chalk Talk  21:05, 3 October 2008 (UTC)
 * Respectfully, I find it difficult to understand how you don't see the chronology. Had the cock-up never been discovered, MS would have never issued a press release, nor would they have endeavored to hide the fact that Macs were used. As MS had a limited response to the matter (likely to minimize the press about the mistake), I am of the opinion that an entire subsection would serve as undue weight and a little more POV - it isn't our job to save MS from itself. - Arcayne   (cast a spell)  21:40, 3 October 2008 (UTC)


 * I'm unhappy with the current order and importance levels given to each issue as well as the language used.
 * It starts with the unencyclopedic "As noted earlier" in the 3rd paragraph, moves on to an unclear order of statements and an inflated level of importance given to the scrubbing of metadata:
 * Order of metadata issue: discovery, discovery maker+detail, discovery ratified+detail, microsoft fixing it, microsoft press release, John Paczkowski's "Apple has so mercilessly tarred and feathered", Tim Beyers' "achieved its goals", Jack Loftus' "if Apple were smart", Zach Epstein's "the irony of the discovery is detrimental".
 * I believe this issue should be narrowed down a bit (as 3 paragraphs is just too much volume) as well as organized into a criticism, response type of order with a possible short neutral analysis at the end. Currently, the repetition of issues just hammers in the point rather than let the story tell itself. If there is agreement, I'd agree to attempt a re-write or see such a rewrite being made. (my previous rewrite was smaller than current suggestions)
 * As a side note, I'm not sure as to why this part of the story is emphasized over the 'Apple sympathizers' part of criticisms which, IMHO should appear first.
 * Hope this clarifies my perspective,  Jaakobou Chalk Talk  08:30, 4 October 2008 (UTC)
 * Allow me to illuminate, Jaak, before offering suggestions. The 'as noted earlier' bit refers to its initial mentioning in the Lead, and I am not really sure where that sort of thing is prohibited within Wikipedia, but it is largely used in normal encyclopedic articles.
 * And your chronology seems a bit wonky: ad campaign, release of press images; discovery of image detail, image creator ratified by notable sources, MS acknowledging the image creator, MS removing the detail from the images.
 * Now, I don't mind trimming down the section to three paragraphs or two subsections, as that is mostly what is called for, unless MS does something else, like set fire of Apple's Cupertino offices or hold their hands over their ears, squeeze their eyes shut and repeat over and over that Apple doesn't exist 'coz they can't see them. Oh wait, that's what they tried to do here. ;)
 * As I noted in other sections, Apple isn't being given any preference here, but MS isn't either. If Apple released commercials that expounded on their spreadsheet or database abilities, and it was subsequently revealed that not only was the work created on Excel or Access, but that Apple then tried to conceal that fact, both facts would be notable. Seeing that Macs make up 7-8% of the market, I perhaps I should be more surprised that more folk haven't shown up to downplay the concealment. - Arcayne   (cast a spell)  13:10, 5 October 2008 (UTC)

DYK comment
This comment was placed in DYK after Jaak's large-scale edits were reverted. As the stated concern - that of npov - isn't a consideration of the DYK:


 * Did You Know... that the recent series of "I'm a PC" advertisements for Microsoft's Windows Vista operating system were created using Apple Macintosh computers?

The DYK was approved and ready to roll. When Jaak posted there, he did so with the full understanding that the DYK would be put into a holding pattern. As it seems to be an admitted reprisal for being reverted, he should strike his comments. It's a WP:POINT behavior that shouldn't have happened, as it delays opening the article to a wider audience of editors who might contribute. - Arcayne   (cast a spell)  22:57, 3 October 2008 (UTC) At Jaak's request, I've removed the offending post to WP:3O, though I am not sure why...Anyhoo, the DYK was approved and should be up in a day or so, bringing new editors who can help expand the article. :) - Arcayne   (cast a spell)  00:06, 4 October 2008 (UTC)


 * There is no "reprisal" here and the opening of a WQA seems like you're more interested in drama than anything else. Can you please calm down?  Jaakobou Chalk Talk  08:42, 4 October 2008 (UTC) clarify. 08:42, 4 October 2008 (UTC)
 * WQA is a step along the DR process, as you seemed unwilling to respond to polite and then explicit requests to explain how your personal opinions were relevant to the DYK. DR seemed the appropriate next step, and I wasn't planning on seeking a block for disruption, which I could have easily done. You failed to address concerns I expressed about the non-sequitur nature of its placement in the DYK, and you specifically noted that you wanted to halt the nom until your unrelated concerns were addressed. It is only noted here because it affects the DYK, which tends to expand editor input significantly (the purpose of DYK), and you seemed content to ignore any inquiry into it. The comment at DYK immediately followed you being reverted in the article. It was a cheap shot, and I called you on it. Maybe don't perpetrate that sort of nonsense, and you won't get called on it. - Arcayne   (cast a spell)  13:17, 5 October 2008 (UTC)
 * And apparently, Jaak wants to take credit for the DYK he not only didn't write, but tried to interfere with. - Arcayne   (cast a spell)  03:25, 6 October 2008 (UTC)
 * - Arcayne   (cast a spell)  14:25, 6 October 2008 (UTC)

Next steps
Having observed the talk and edits, I am withdrawing from attempting to help with this dispute. I suggest that the two of you--both of whom are acting in good faith to improve the project--visit MedCab to resolve this. Prince of Canadat 08:04, 4 October 2008 (UTC)
 * Agreed. I'm bewildered as to how such a minor thing (yes, it is MINOR) can turn into such a huge discussion! In Dutch (forgive me the impolite words), we call this 'ant fucking'. --Piz d&#39;Es-Cha (talk) 07:39, 5 October 2008 (UTC)
 * I consider it something of a mior issue as well. It happened, so perhaps we are served by not pretending it didn't happen. Wait, which ant-fuckery are we speaking of? ;) - Arcayne   (cast a spell)  13:20, 5 October 2008 (UTC)

Order of reports within criticism...
I'm a bit unhappy with the current order and importance levels given to each issue as well as the language used (see ). However, I am not in the state of mind to rewrite it again so I throw my glove in for others to pick it up.  Jaakobou Chalk Talk  12:21, 5 October 2008 (UTC)

Um, Arcayne...
"Cited information will NEVER be removed from the article, esp. when removing it represents a pov edit"

This is a vast misunderstanding of how Wikipedia works. What Jaakobou did was remove a piece of information from the lead. It still exists in the Criticism section, and is still cited.

By your logic, I could copy and paste the entire article four times into the lead and no one would be able to remove it because it's cited. Just as removing it represents a "POV edit", I challenge that your efforts to keep it there is a POV edit. Particularly when the talk page consensus seems to be going against you.

If this low-grade edit war continues, I'll protect the page [on the wrong version] and force y'all to go to medcab, because your attitude here is way off. This is not your article, and you alone do not get to decide what is POV and what stays. --Golbez (talk) 18:31, 5 October 2008 (UTC)
 * Firstly, maybe I am mistaken, Golbez, but the Lead is a SUMMARY of the article, right? Third paragraph discusses and summarizes the criticism section. As there are only three parts of the criticism, it seems odd not to briefly touch on them. I call it POV as it is clear that Jaak seems to think that even mentioning the bit anywhere in the article is undue weight. Cited info from reliable sources doesn't get tossed because someone thinks pointing to MS's mistakes is unfair. Jaak suggested filing an RfC; well, why doesn't he do so? I will certainly participate. Cited info should stay. I guess I don't get why people want to blow off WP:LEAD and WP:NPOV. Maybe someone could explain it to me? - Arcayne   (cast a spell)  03:05, 6 October 2008 (UTC)
 * That doesn't mean that every cited fact gets a place in the intro, nor does it mean that no one can remove a cited fact once it is in the article, as your edit summary seemed to imply. My exception was mostly with your edit summary, which as I said, seemed to betray a misunderstanding of how we work here. Also, please don't tell an established editor something will "NEVER" happen, it's not polite. --Golbez (talk) 05:29, 6 October 2008 (UTC)
 * Indeed, my edit summary was a bit off-putting - it was a response to Jaak removing repeatedly the same information, arguing that we were unduly piling on WP. Wrong edit-summary? I'll grant you that. Also wrong is the idea that IAR allows us to unduly remove an appropriate summary of criticism from the Lead (you know, the summary of the article) simply because more MS editors are editing. That may not be the case, but it certainly seems that way. - Arcayne   (cast a spell)  14:22, 6 October 2008 (UTC)`

Was this article written by fans of Macintosh? Too much criticism compared to other context.
The first thing I noticed while reading this article was the extended criticism against Microsoft. Unlike the Get a Mac article, whose Criticisms section includes only four sentences, more than half of this article is filled with criticisms in detail.

I'm not saying that those criticisms are wrong or that we should delete the criticisms. What I'm suggesting here is that we should add more lines explaining more about  the ad itself. Maybe we can add more lines about how Microsoft chose the people in the ad, such as the scuba diver, and a kid playing soccer, how long they'd planned for this ad, etc. --   Chul.Kwon / discuss / contributions  00:26, 6 October 2008 (UTC)


 * See -  Jaakobou Chalk Talk  00:44, 6 October 2008 (UTC)


 * If you don't mind a random comment while passing through, I agree wholly with the above user. This article is, honestly, breathtakingly silly.  It reads very much like a few Apple fanatics, stung by the commercials, coming to Wikipedia chanting "Must...Attack...Microsoft..."  The entire Criticism should be rewritten to no more than one short paragraph of perhaps 2 to 3 brief sentences (but even if it were deleted entirely, the article would still be greatly improved.)  The alleged controversy it documents is not important and far from encyclopedic; it can be hashed out on blogs and boards where Apple and PC enthusiasts tiresomely bash each other for sport.  But please, leave the computer holy wars out of Wikipedia people.  Here in the real world, it's nowhere near as important as you believe it to be. 72.73.211.16 (talk) 01:10, 6 October 2008 (UTC)


 * I totally agree. We have several quotes saying "Omigod it's so ironic that this ad was created on a Mac!" One makes the point, and Microsoft's response is just saying what anyone familiar with the ad business knows (An interesting inversion of this ad would have been to show people at an ad agency or graphic design firm — places where one normally sees almost all Macs — doing really fantastic things with creative software on PCs (Hey Miscrosoft, if you're reading this, I would be willing to release the rights to that idea for a small sum of money, and a Vista-compatible Gateway). Anyway, I will tag this for undue weight. Daniel Case (talk) 02:58, 6 October 2008 (UTC)


 * Er, excuse me, but I am the one who wrote the f****** thing, so maybe suggesting motives that are a "tad" bad faith is supposed to get me to open a literary (and purely metaphorical) keg of whupass on y'alll.
 * However, maybe instead, you could add just a bit more good faith? Even better - maybe you could actually add more citations to the article talking about the ad. The criticism is actually one of the few things that make the ad campaign interesting at all (aside from understanding how ad campaigns work). The comment by the anon can be easily ignored, but Dan makes the case that the irony is the only thing notable about the criticism. I can see how he might miss the additional irony of using noted Apple users (and data-scrubbing Apple books and logos out of the shots where they say "I'm a PC"), or the issuing of the statement before MS tries to pretend the images were never made on a Mac. Business subterfuge is ass-clownery, and since we have quite a few reliable sources noting it as well, it seems - dare I say it? - pov to seek to pooh-pooh the criticism? Is someone here working for Gates? lol -  Arcayne   (cast a spell)  03:14, 6 October 2008 (UTC)


 * Responded on your talk page. Daniel Case (talk) 04:58, 6 October 2008 (UTC)
 * Got it, Daniel. Thanks :) - Arcayne   (cast a spell)  14:23, 6 October 2008 (UTC)

Criticism section & recent discussion
I've made some changes to the criticism section that I hope we can discuss.


 * I removed the two paragraphs reintroducing the subject - it seems to unnecessarily add to the length of the section and the article.
 * I commented out a paragraph that appears to be unnecessary to the criticism section. It makes sense to describe the criticism and describe Microsofts response - the particular paragraph I removed falls more into "background noise" than either category.

Arcayne, your attitude on this talk page leaves something to be desired. A more humble and collegiate approach would probably get you better results - as it is, the antagonistic responses you've made in various sections has made it more much difficult to resolve these very minor disputes. Even if you are absolutely convinced you are right, as you seem to be above, the simple fact is that there is no sole arbiter of content - and consensus among editors is what determines the outcome. Avruch  T 13:50, 6 October 2008 (UTC)


 * Yeah. Looking over my responses, I can see how my misplacing my temper wasn't helping matters, and the crap being foisted by another user to get their way served to distract me from seeking my temper sooner. Mea culpa.
 * I don't think I am anything approaching the sole arbiter of content. I know for a fact there is gray area 'wiggle room'. Usually, I am a tiger about consensus and discussion - frankly, what initially got my back up was another user's massive edits made sans discussion, and thereafter only cursory discussion. It didn't help matters when the sole argument for removing some of the info were variations of the 'i don't like it' non-excuse.
 * While I think I have been pretty open to a lot of the changes, I should have been more accommodating of info and opinion that, though uncited, might have been made/expressed in good faith.
 * Sorry for being a bit of an ogre. - Arcayne   (cast a spell)  15:01, 6 October 2008 (UTC)


 * I really don't want to run up this argument again, but the reasoning which was supported by the community was mostly WP:UNDUE.  Jaakobou <sup style="color:#1F860E;">Chalk Talk  18:46, 6 October 2008 (UTC)
 * Respectfully, the reasoning initially was your personal impression that the article was somehow manhandling MS by pointing to its multiple mistakes. But no, there's no need to continue the discussion. Maybe let it go now. :) - Arcayne   (cast a spell)  19:22, 6 October 2008 (UTC)
 * I believe you somehow misread my reasoning for cleaning up the lead.  Jaakobou <sup style="color:#1F860E;">Chalk Talk  20:08, 6 October 2008 (UTC)
 * No, I don't believe I did, but if I had, your actions w/the related DYK stuff would have served to reinforce that opinion. Now, in the interest of letting your mistake fall by the wayside, might we move on to something more specific to the article now? - Arcayne   (cast a spell)  20:55, 6 October 2008 (UTC)


 * Arcayne,
 * If you insist that I made an error in explaining my concerns - then I'm willing to take it at that and move one. However, I believe that your approach has not been working so well for you in the past couple of months so I do encourage you to try something different.
 * Cordially,  Jaakobou <sup style="color:#1F860E;">Chalk Talk  21:39, 6 October 2008 (UTC)
 * Thanks for the advice. You might be surprised to find tha tI actually tend to stay pretty cool, and usually get less patient when people think the rules don't apply to them. Maybe, before you point out various essays to me, you could brush up on policy and guidelines a little bit better. A lot of our frciton could have easily been avoided had you simply followed BRD. Or read WP:DISRUPT or even WP:DYK. That said, people with shorter block logs than present company have already advised me to cool down, and I have. Maybe you don't need to respond to the post, and it will all settle down. If its a ''last word' thing going on, then fine. Again, maybe let it go, and move on? - Arcayne   (cast a spell)  04:37, 7 October 2008 (UTC)


 * Is a celeb owning an iPod or iPhone really a relevant point? I own an iPod and a PC and I would probably never buy a Mac.  Microsoft doesn't even have their own competing phone!  Sure there's the Windows Mobile OS, but the iPhone is more than just the the Apple OS.  Maybe Pharrell likes the touch screen and one-button YouTube.  Comparing an MP3 player and personal computer is also stupid on so many levels.  There's a bit of a point with Longoria, but while laptops and desktops are similar I also know lots of people who love Macbooks but use a Windows PC desktop. --TheTruthiness (talk) 04:12, 29 October 2008 (UTC)
 * The short answer to your question is 'no', but answers of worth are infrequently resolved as easily, Truthiness. The point of this - and the point which has seemingly evaded much of the conversations here - is that it is not us (as editors or contributors) making the observation; it is someone whom we can cite as notable and verifiable sources. It isn't an anti-PC rant, any more than it is a yay-Mac sermon. It is simply pointing out an irony that is notable in its rarity as an occurrence in the real world and as an undercutting influence to the point of the ad campaign. - Arcayne   (cast a spell)  17:05, 8 November 2008 (UTC)

Actor vs actress
I keep noting that folk keep adding 'actress' to Eva Longoria-Parker instead of the more appropriate 'actor'. Actor is gender neutral, and preferred both within the entertainment industry and by the actors themselves. This was initially addressed in point #7 here. Might we discuss the matter here? - Arcayne   (cast a spell)  14:35, 6 October 2008 (UTC)


 * Either actor or actress is fine with me. <strong style="color:#000;background:#fff;border:0px solid #000">Avruch <strong style="color:#000;background:#fff;border:0px solid #000"> T 15:21, 6 October 2008 (UTC)


 * I noticed someone who changed it and I'm not yet certain on why we'd keep her gender unspecified. It's not that I care so much, just that I don't undesrtand the reasoning to write 'actor' when we know it's a female.  Jaakobou <sup style="color:#1F860E;">Chalk Talk  18:40, 6 October 2008 (UTC)
 * Btw Avruch, some nice work with your latest re-write.  Jaakobou <sup style="color:#1F860E;">Chalk Talk  18:41, 6 October 2008 (UTC)
 * Er, to be encyclopedic? I think the name alone would denote gender, and actor is her job description. - Arcayne   (cast a spell)  19:19, 6 October 2008 (UTC)
 * I'm not sure you are correct. Looking up other articles on Wikipedia I see 'actress' rather than 'actor' as the word next to female movie/television performers.  Jaakobou <sup style="color:#1F860E;">Chalk Talk  20:02, 6 October 2008 (UTC)

Either way, I think "actor" is often gender-neutral these days and it certainly isn't important enough to argue over. One of those things like American vs. British English - might as well leave it the way it was written, to avoid the unnecessary argument. <strong style="color:#000;background:#fff;border:0px solid #000">Avruch <strong style="color:#000;background:#fff;border:0px solid #000"> T 20:42, 6 October 2008 (UTC)
 * I agree with you.  Jaakobou <sup style="color:#1F860E;">Chalk Talk  21:41, 6 October 2008 (UTC)
 * I've made the appropriate change. - Arcayne   (cast a spell)  13:31, 8 October 2008 (UTC)

Large-scale edits
I've undone a lot of edits by an anon user, while the edits seem valid on their face, there appears to be something of a double standard occurring. Citations, statements, etc. referring to Apple were systematically removed, while expansion occurred that defended the MS campaign - almost as if to downplay that the Mac work was done on Macs. As part of BRD, I've suggested to the anon (though their apparent knowledge at WP suggests a normal user working through an anon) that (s)he come on over and discuss the edits here - the 'D" in BRD. - Arcayne   (cast a spell)  05:03, 7 October 2008 (UTC) Some of the edits undone (by section):
 * Lead


 * removal of info noting that the campaign was meant to address the Mac Vs PC campaign and vamping up perception of its Vista OS.
 * removal of the Seinfeld/Gates info noting the lack of success of that campaign
 * removal of any mention of the Apple users featured in the MS ads
 * Campaign


 * removal/shifting of information which reduces readability
 * Criticism


 * removal of various sources, deemed by the anon to be useless, irrelevant, blogs or unnecessary

I kinda think some of these two dozen edits over the course of two hours needs some discussion. - Arcayne   (cast a spell)  05:24, 7 October 2008 (UTC)
 * The anon user appears to not be receiving the message regarding discussing his edits, despite usertalk page messages (1, 2, 3). That might be a valid defense (being aware of messages), as I once heard that anon IP accounts don't know when they get messages in their usertalk space (can someone confirm that for me?).
 * Either way, that wouldn't mean they could miss messages here in article discussion. While the edits appear to be in good faith, they are substantially altering the article without any input, and the anon is already at 3RR for the day. Thoughts? 0  Arcayne   (cast a spell)  14:47, 7 October 2008 (UTC)
 * When I started looking at the article history, I find myself agreeing with this IP. Have a look through each of his changes; a lot of them actually improved the article, and he/she removed several blogs used as sources; as I see it this is a valid thing to do, as is the removal of claims such as this; where the article claimed that
 * "and Longoria Parker personally uses a MacBook Pro", based on an image found of her holding one. This is from a fansite, and might for all we know have been taken out of context. She might even be holding the Mac for the person in front of her for all we know. Not a terribly reliable source in my opinion.
 * "Chopra uses one as well, and Williams uses a Macintosh in his recording studio."
 * As for man one; the only "evidence" for him using a Mac, appears to be the image information from images on his website. But how do we know that he is the one who actually made that site? For all we know, he might be using a third party for this.
 * Tony Parker is according to the source a macuser just because he appeared at a Mac expo.
 * As far as I can see, this is all based on assumptions made by a blog - hardly the kind of reliable sources Wikipedia needs. As for the list you made of edits undone: The removal of blogs as a source is not a problem. If the blogs are linking to reliable sources, use them instead. Blogs are typically the opinion of a single person, and is unlikely to be objective. As for other sources, feel free to reinsert sources removed sources if you feel that they are still relevant. As for the original sources (original being as in your last version before the anon started editing); out of the 14, only Computerworld, Sydney Morning Herald and Gawker is mentioning that the campaign is to change the public perception of Vista. Two of these do not mention where they have that information from, and the third appears to be a blog. Sure, the campaign is to push Vista, and try to sell more copies, but how do we know that this is due to the current public perception without having a proper source that says so? As for the Seinfeld campaign, some sources such as Betanews speculate if this was the result of a failed campaign, or as according to Microsoft, part of the plan (which was mentioned by several other sources, such as Computerworld).
 * As for the point about readability; this is to an extent a subjective thing. I liked some of the changes myself, if you disagree, please list specific edits rather than just writing "removal/shifting of information which reduces readability". Bjelleklang -  talk 15:26, 7 October 2008 (UTC)
 * As I have said before, I am not immediately opposed to some of the edits (even though, there appears to be a tendency to tout sources supporting MS's marketing while simultaneously downplaying or simply removing any Apple info); I simply think that - because of the scale at which they are being introduced - discussion is helpful. Tossing out twenty-plus edits and expecting individual editors to act on a single edit in the middle of the two dozen edits where the citation was removed, the text rewritten and a completely different citation added seems a significant expenditure of time. Why not make sure the edits will stay by discussing them first? Why does the user have to be warned that they are at the electric fence of 3RR before they even approach the discussion page?
 * Seriously, some of these need discussion before being added, as per BRD. - Arcayne   (cast a spell)  16:26, 7 October 2008 (UTC)

Relevance of Vista, which the campaign does not reference, to an article on a branding campaign

 * Bjelleklang, the ad campaign is designed to assist and support "branding" as opposed to "product" and is meant to put a positive spin on the PC as differentiated from the Mac. For a current example to support your comment here, "Sure, the campaign is to push Vista," please look at the concurrent advertising campaign specifically designed to push Vista here: . Although we can easily synthesize the obvious, that MS wants to push their Flagship product which is reported to be being received poorly, the campaign itself - which is what the Wiki entry discusses, makes no mention of Vista and simply purports to support the PC. Perhaps we could create a good excuse and shoehorn the Vista criticism in by obliquely mentioning the Mojave Experiment as another current MS campaign? I'm not necessarily opposed to adding it, but I don't necessarily think it's relevant to an entry about the specific ad campaign either.76.224.68.237 (talk) 15:48, 7 October 2008 (UTC)
 * Thank you for coming to discussion, though you are a little late in doing so. Maybe you could defend your edits that you feel are worth reverting others three times to preserve. Do them point by point, as - personally speaking - am a bit concerned over the removal of any errors of MS's ad campaign as well as any reference to the Apple campaign that this particular ad campaign was supposed to counter (though MS is now spinning it that its part of a larger campaign). - Arcayne   (cast a spell)  16:32, 7 October 2008 (UTC)


 * It would have been better to have discussed these changes ahead of time, but I actually agree that most of them were helpful - a few were edits that I had planned on making myself (such as removing the "negative reaction" to the commercials bit that was unsourced and contradicted by the Times article). I think folks should stop revert warring over this, and start identifying what if anything needs to be reinserted. All in all, for a fairly minor subject, the article is in OK shape. <strong style="color:#000;background:#fff;border:0px solid #000">Avruch <strong style="color:#000;background:#fff;border:0px solid #000"> T 18:32, 7 October 2008 (UTC)
 * I would tend to disagree, as many of the edits seem to downplay that MS made any mistake at all, and removes any of the comparison with the Apple ad campaign, which is pretty much a given. Point by point approach would seem to be the best way to address these edits, as there is sure to be some dissent for some of them. I don't mind waiting for the anon to be unblocked, so he can contribute to the discussion.- Arcayne   (cast a spell)  19:23, 7 October 2008 (UTC)


 * I think when you use the term Intro, you actually mean Lead, right? Its an important distinction, as the Lead is not only an intro to the subject matter but also a summary of the article. As well, information that is likely to require links should be done at the first instance of usage (ergo, the linking of the Apple campaign). That the subject of the article is a campaign which specifically seeks to counter the impact of the challenger brand, it deserves discussion. Does that mean that other citations cannot be added? Heck no. Please, find citations and statements to add to the article discussing in depth the ad campaign; tearing down what is already in place seems to benefit no one (well, except for someone trying to hamstring the article so that it ends up at AfD, which I am sure isn't the case here), except Gates and Company.
 * Expand the article, adding parts that provide more than just the bad news about how Microsoft cocked up a few times, and the balance that some seem to feel is lacking will indeed emerge. - Arcayne   (cast a spell)  21:29, 7 October 2008 (UTC)

Desperate need for wikignoming
The second and third sections of this article have terrible grammar. I recognise there are other disputes about content going on, but it would be nice if someone made the article readable while the content issues are being worked out here on the talk page. I won't be able to work on it for several hours - fingers crossed someone else beats me to it. Risker (talk) 18:07, 7 October 2008 (UTC)


 * I've done a bit, but I can't say it will survive the back and forth that is currently diverting the attention of various editors. <strong style="color:#000;background:#fff;border:0px solid #000">Avruch <strong style="color:#000;background:#fff;border:0px solid #000"> T 18:30, 7 October 2008 (UTC)

Semi-protected
This article is semi-protected for 72 hours to address the repeated insertion of disputed material by an anonymous IP editor. The anonymous editor is urged strongly to come to this page and discuss the disputed content. Should the content dispute come to an amicable resolution prior to the end of the semi-protection, any administrator may be asked to make an edit or to lift the protection. Risker (talk) 18:35, 7 October 2008 (UTC)
 * Reverted to non-protected mode. Risker (talk) 18:41, 7 October 2008 (UTC)
 * I was going to point out that the anon was blocked for 3RR. Yer a lot quicker on the draw, partmer. - Arcayne   (cast a spell)  18:47, 7 October 2008 (UTC)

I made an edit to lessen the fluff in the lead. Regardless, something seems to have gone wrong with the article in the past couple days and that lead seems broken up into peaces. I hope my change finds it's way into the article after the mess is corrected. Cheers,  Jaakobou <sup style="color:#1F860E;">Chalk Talk  23:15, 7 October 2008 (UTC)

Campaign as response to Apple Ad Campaign Mac Vs. PC
The comparison of this campaign to the Apple Mac V PC is a given, and is discussed at length. Check the Intro, about 50% is just that - and it includes a hypertext link to Mac Vs. PC. In the second section, "Campaign", again nearly 50% of the entire section deals with that, it is both the 2nd and 3rd paragraphs of the 4 paragraphs in the section. I think, at half the content (not including the significant and possibly majority share that is the "criticism" section), it is given significant attention.76.224.68.237 (talk) 21:02, 7 October 2008 (UTC)
 * The anon is now editing under the IP 70.131.116.253, and 76.217.93.176, just so there's no confusion. - Arcayne   (cast a spell)  13:17, 8 October 2008 (UTC)

3RR
Keep in mind, folks, that 3RR applies to talk pages. --Golbez (talk) 12:47, 8 October 2008 (UTC)

Gawker as a source
As this apparently is a contested source (after Arcayne reverted the removal by an IP), I hereby propose that we remove it as a source. As I see it, there are several reasons for why it shouldn't be used:
 * First of all, it appears to be a gossip blog. Those often base their information on rumors, and not nescesarily facts.
 * Second; the post referenced in the contains no value with regards to the article. It merely claims that Jerry Seinfeldt is a "Mac-lover" based on the fact that a Mac appeared in the background of the sitcom he starred in some years back. The article, and as far as I can see the links in it says absolutely nothing about the Mac featured on the show. Thus, for all we know it might have been a irrelevant prop item, without connection to Jerry Seinfeldt. Bjelleklang -  talk 17:09, 8 October 2008 (UTC)
 * Agree. Gossip, full stop, has no place here. Further, the ad series this article makes record of does not contain any appearance of, or reference to, Jerry Seinfeld or the television show. The information itself, irregardless of the source, has no relevance.76.217.93.176 (talk) 17:31, 8 October 2008 (UTC)
 * (ec) See, those would both be valid, were the article written by a non-notable blogger and not a industry insider, Ryan Tate. As well, Seinfeld has, both on-camera and off expressed a preference for Mac (and yes, the computer was actualy used in the series, and not just as a prop). Stating "for all we know" is another way of saying you are not sure. As the litmus for inclusion is verifiability, and not truth, it should remain. I reverted it back in, as its contentious removal wasn't discussed. I think we all know where I stand on discussion.
 * Furthermore, Seinfeld did (1) Apple ads.- Arcayne   (cast a spell)  17:38, 8 October 2008 (UTC)
 * Again, you are unfortunately wrong. Connecting citation (thereby avoiding any argument of synthesis) makes it referenceable. - Arcayne   (cast a spell)  17:40, 8 October 2008 (UTC)
 * Just to underline the point. The link to the gossip page is an announcement that Seinfeld is to be paid 10 million to appear in an ad. This is not that ad. Seinfeld does not appear or even gain a mention in this campaign.76.217.93.176 (talk) 17:44, 8 October 2008 (UTC)
 * Pardon me, but you could you be imposed upon to pick an IP and stick with it, or maybe start an account? I am not sure, but I am guessing that your various IP reverts might well be approaching 3RR at this point. Again. - Arcayne   (cast a spell)  17:47, 8 October 2008 (UTC)
 * I believe you have reverted me three times today. Strangely it was here on the talk page. I have reverted you twice - it was for insisting without discussion on keeping a link to Jerry Seinfeld getting paid 10 million dollars for an ad. This ad campaign has nothing to do with Seinfeld. He is just not in it. There is no reason to have a citation on a 10M dollar pay day affixed to this statement, "The $300 million dollar advertising campaign was designed to challenge Apple's "Mac Vs. PC" campaign by showing everyday people to be PC users". It's just weird. 76.217.93.176 (talk) 17:52, 8 October 2008 (UTC)
 * Arcayne, your statement:, "those would both be valid, were the article written by a non-notable blogger and not a industry insider, Ryan Tate." Is mistaken. Ryan Tate is not an "Industry Insider". He has nothing at all to do with the advertising industry. Here is how he described himself, "Ryan Tate is a journalist covering the business of restaurants and hotels. I am a staff reporter at ... a weekly newspaper where I cover hospitality and East Bay real estate.". His part-time blog, not unusually for a San Franciscan, is about programming. He began to blog for the gossip blog Gawker earlier this year and claims that all tips, " the good news is that I can now post them up immediately, ... I promise, if you send me something good, I will get it up within an hour of seeing your email." Ryan Tate is NOT an industry insider, nor is he likely to even pass the sniff test for a reliable source. 76.217.93.176 (talk) 18:24, 8 October 2008 (UTC)
 * Just so there is no doubt, here is Ryan Tate discussing his new blog at Gawker, in it he refers to this, "In about three months time I'll probably start looking for freelance magazine work here and there (hospitality-related, hopefully)..."
 * So I see no relevance to a gossip piece from a hospitality reporter mentioning Seinfelds 10 million dollars for an ad that has nothing to do with this article. Seinfeld is not in the I'm a PC campaign. And Ryan Tate's blogging is even less relevant and is far from a reliable source even on the 10M itself. Your insistence on it is weird.76.217.93.176 (talk) 18:35, 8 October 2008 (UTC)
 * Here is a link to Arcaynes noted industry insider Ryan Tate's body of work at Gawker: .  . 76.217.93.176 (talk) 19:05, 8 October 2008 (UTC)
 * Yep - a real Microsoft basher, that one. Thanks for proving for me that the guy isn't a slacking blogger who sits around eating cheezy poofs in his Mom's basement. :) - Arcayne   (cast a spell)  23:59, 8 October 2008 (UTC)
 * "Microsoft basher"? No, it was a question first of relevance - Seinfeld is not any part of this ad series. At all. No part whatsoever. And it was a question of Reliable Source. Gossip columns are not reliable, and contrary to your vouching for Ryan Tate as a "Industry Insider" in advertising he is not. He is primarily a reporter on real estate and restaurants, for Gawker he, - well apparently he gawks - some of his most recent columns are headlined: "McCain's Nazi-Cocaine Connection", "Skinny Madonna Denies Eating", "McCain Granddaughter Up For Adoption! Maybe!", and "Jamie Lynn Spears Pregnant Again". It was never a question of POV, I'm sorry if somehow you could believe that it could have ever been that.76.217.93.176 (talk) 01:13, 9 October 2008 (UTC)
 * Sorry, but, according to MS, this is another "phase" of the same ad campaign - an ad campaign which featured Seinfeld along with Gates. Therefore, Tate's connecting the two as missteps in the entire campaign is valid. Interesting how you point out the sensationalist of the articles by Tate; how many articles have you had published? Tate is notable - perhaps not as an "indistry insider", as I previously thought, but rather as an editorial commentator on culture. Again, the litmus for inclusion is verifiability, not truth. You are entirely free to feel his point of view is incorrect; I (again) offer you the opportunity to add more references that serve to counter his view. That's rather how we work here. You are new, anon, so I guess no one had pointed that out before. Now, I have . -  Arcayne   (cast a spell)  15:27, 9 October 2008 (UTC)
 * This is getting embarrassing, you really don't appear to have a clue, you've lost the plot and have no idea what your talking about. You state, " Therefore, Tate's connecting the two as missteps in the entire campaign is valid. " Tate does not connect the two. Period. He wrote the gossip before the "I'm a PC" campaign began. He states, expressly, that he is blogging on a report in that days WSJ, he is commenting on Seinfeld getting 10 mill for a differant ad. Seinfeld neither appears nor is mentioned in this campaign. Here's your link that you're trying to include - please read it as EVERYTHING you have said so far in support of it is false, inaccurate and completely bizarre. Please do not troll, there is no support for including the gossip. 76.217.93.176 (talk) 15:56, 9 October 2008 (UTC)
 * Look, this is long-past tedious; the next time you make an personal attack towards me, you will be reported, anon. It took me a bit to figure out that you've done this before, via other IP addresses, stalking my edits, and it is going to stop. Now. Do not change this discussion to 'resolved', until it is actually resolved. As the mater is still being discussed, it is pretty clear the matter isn't resolved. If you feel unable to discuss the matter without taking personal shots, go seek 3O for some independent help. Any alid point you try to make is obfuscated with your unpleasant method of delivery.
 * I am removing the resolved template. You do not decide when a matter is resolved (just as it hasn't every other time under your other anons where you attempted to force a conclusion of a discussion).
 * I am filing the RfCU and SSP to confirm what I already know, and dispense with you. Until then, expect no responses from me - you are a recipe for incivility, and I am not playing your reindeer games. - Arcayne   (cast a spell)  16:23, 9 October 2008 (UTC)
 * To respond to Arcayne in his first answer to my post: Ryan Tate isn't exactly a industry insider judging by some of his posts on gawker. The article in question was written before this phase of the campaign started, and as such has no relevance to it. His only argument for why Seinfeldt is a Mac-fan was the image of the Mac, nothing else. If he has as you claim "expressed a preference for Mac" then find a source that actually proves this, rather than a blog post with dubious sources. Furthermore; yes, I don't know for sure that Seinfeldt isn't a Mac-user. And I have never said anything else. You say so yourself; "as the litmus for inclusion is verifiability, and not truth", and by those standards the source should go as Gawker doesn't present evidence or sources that verifies Seinfeldt as a Mac-user. If you can find a source, preferably from a credible publisher with an interview where he states that he uses a Mac personally, then I'll have no objections. But this source doesn't say anything other than the fact that Seinfeldt was paid $10M to appear in Microsoft's campaign as stated by their source. Therefore, it should be removed. Bjelleklang -  talk 16:32, 9 October 2008 (UTC)
 * They're right, Arcayne. Ad hominem arguments and gossip blogs? You're better than that. Even if this is part of the same campaign, this article is not about the entire campaign. It's about one commercial. A commercial that Jerry is not in. Would you bring up stuff about Potsie Webber in the Mork and Mindy article? No, it's a spin-off and, other than common characters, they are not related. Same here, the commercials may be part of the same campaign but they are different commercials. And you know blogs suck as citations - gossip blogs doubly so. It doesn't belong in this article. Padillah (talk) 17:12, 9 October 2008 (UTC)
 * Fair enough, for now. I will do some searching for a Seinfeld-Mac citation, so as to defend the statement. I'll remove the source myself and tag is with a cn tag until I find one. If I do not find one in a few days, we'll burn that bridge then. - Arcayne   (cast a spell)  23:45, 9 October 2008 (UTC)