Talk:Industrial marketing

Very strange article
What a very strange article this is. Here are a few issues:


 * Industrial marketing The topic of the article is never defined nor explained. After reading this article, users would have no idea what is meant by the term industrial marketing.


 * Industrial Industrial, or business-to-business (B2B) marketing In spite of the heading, no distinction between B2B and industrial marketing is made in the article. Instead, most of the article actually prefers to use the term, B2B marketing instead of industrial marketing. Without any explanation, this mixing of terminology is very confusing for readers who may not know much about the subject matter.


 * Bidding process This section begins with a saying, which may or may not be relevant - but never actually gets around to describing the bidding process. Thus the heading is unrelated to the content of the section.


 * From cannon fodder to preferred tenderer This section begins with a lengthy military analogy - but then its key point appears to be the importance of building relationships with clients. Readers are left wondering what a preferred tenderer is, and how the analogy has any real bearing on the issues. Another heading that fails to capture the essence of the content that follows.


 * Indicators Indicators of what?

The primary focus of the article appears to be B2B selling rather than B2B marketing. But selling, is only ONE facet of the marketing mix. Why not discuss products and brands, promotion, pricing etc.?

The term industrial marketing is archaic and has largely been replaced by B2B marketing. As such, this article is a bit of an anachronism.

I thought about trying to fix it up, but really there are too many problems and in any case, it duplicates the scope of other articles.

This article is very good candidate for merging with either Business marketing or Business-to-business - both of which appear to cover similar territory. BronHiggs (talk) 03:21, 9 March 2018 (UTC)