Talk:Influencer marketing

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Essay-like
I've tagged the article as essay-like. In case this isn't clear, it is because it provides lengthy, subjective advice based on some very flimsy sources, or opinion articles which have been presented as factual. Some of these lists are unsourced, and some are supported by only a handful of sources with no indication of larger significance. There is some quality information and sources here, but it's being buried in bizspeak. Reputable sourced should be properly summarized, and corporate blogs and PR should be axed completely. Grayfell (talk) 00:00, 29 August 2018 (UTC)
 * Agreed fully. I've had this on my watchlist for several months but haven't had the stomach to deal with it (or uninterrupted chunks of time to keep an editing window open for as long as even one section is going to take). If memory serves, it was apparently the target of a class project at the end of the spring semester and a lot of the bloat emanated therefrom. I'll try to nibble away at it. -  Julietdeltalima   (talk)  00:09, 29 August 2018 (UTC)
 * I also agree. It appears the tag was removed, if you want to add it back, as I don't think it has been fixed yet. It needs to be nested and completely reorganized. I'm going to try to get started on some of it. - Pilot333 (talk) 01:33, 28 November 2018 (UTC)

"Primary consumer group" listed at Redirects for discussion
An editor has asked for a discussion to address the redirect Primary consumer group. Please participate in the redirect discussion if you wish to do so. —  Newslinger  talk   07:30, 10 August 2019 (UTC)

"expert level of knowledge"
Expert seems like too high a bar here - how about simply calling it "a level of knowledge" Gentry862 (talk) 16:05, 26 September 2019 (UTC)

It says "purported expert level of knowledge" - which actually sounds about right. They don't necessarily know anything more than most people, but they're seen as knowing more. RO602 (talk) 12:02, 23 October 2019 (UTC)

I agree that "purported expert level of knowledge" is technically accurate. It could also rely on the Facebook patent located at https://patentimages.storage.googleapis.com/23/f0/2c/ef158d38b8ec2a/US8954503.pdf. If opposition still exists, perhaps adding a comment at the end about the expertise's questionability would be agreeable. — Preceding unsigned comment added by Blueadept69 (talk • contribs) 21:04, 15 December 2019 (UTC)

Semi-protected edit request on 22 November 2019
Edit to take out opinions and add more credible sources. Moearthistory (talk) 23:13, 22 November 2019 (UTC)
 * Red question icon with gradient background.svg Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. Eggishorn (talk) (contrib) 23:59, 22 November 2019 (UTC)

Semi-protected edit request on 12 January 2020
CHANGE, "Influencer marketing is a relationship between a brand and an influencer. The influencer promotes the brand's products or services through various media outlets such as Instagram and YouTube. ... On occasion, an influencer may not have experience relevant to the product they are advertising."

TO, "“Influencer marketing” is a means of describing promotional communication messages through celebrities and opinion leaders to deliver awareness, create interest, distribute knowledge, inspire liking and preference in order to coerce the recipient of that information to buy or act. This is done because it is human nature to follow and to trust those to who people rely upon for an opinion. It is a lay-person-level means of describing the dynamic between Group Opinion Leaders and how they work within the context of the Multi-Stage Mass Communication model, both extensively taught in Marketing courses around the world for the past 50 years. The expression has recently gained popularity in internet self-promotion by self-declared experts."

NB: IT TOOK ME YEARS TO GET WIKIPEDIA TO CORRECT ITS DEFINITION OF THE WORD MARKETING... THE WORD IS NOT A SYNONYM FOR ADVERTISING AND PROMOTION. THANKFULLY, WIKIPEDIA DID SO A FEW YEARS AGO BUT UNQUALIFIED PEOPLE STILL USE THE LAY PERSON UNDERSTANDING OF THE WORD. Leigh Cowan (talk) 23:59, 12 January 2020 (UTC)
 * Please point to reliable sources that verify your text. Wikipedia tries to reflect reliable sources so if reliable sources use this "lay person understanding" of the word then we do as well. Your text may be a bit too argumentative. – Thjarkur (talk) 00:25, 13 January 2020 (UTC)

Semi-protected edit request on 11 February 2020
I would like to add a subsection under the "Influencers" section, titled "Types of Influencers" that breaks down the different type of influencers (i.e. mega-influencers, macro-influencers, micro-influencers, and nano-influencers) and the pros and cons of using each. RocketingSystemsInc (talk) 20:15, 11 February 2020 (UTC)


 * Red question icon with gradient background.svg Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. You should provide the exact text that you wish to be added, including references; see here for instructions on references, and here for advice on which sources are reliable. Thanks! Wham2001 (talk) 20:19, 11 February 2020 (UTC)

What an Influencer is...
I would like to have seen a little less negativity towards what an influencer might be and instead focus on what they are. If we are looking at this from a marketing point-of-view, influencers are what would be called as amplifiers. Although helpful, it does not necessarily have anything to do with the number of followers they may have or how much influence they have. To a brand company, influencers are part of their content marketing strategy funnel. Amplifiers are those who share information by word-of-mouth to their audience. Please refer to the book, Audience: Marketing in the age of subscribers, fans, and followers, written by Jeffrey K. Rohrs for a more in-depth discussion on this topic. Torranasu (talk) 05:18, 27 February 2020 (UTC)


 * I do not find a number for audience "reach"
 * < https://en.m.wikipedia.org/wiki/Reach_(advertising) > in the definition of influencer. A minimum of 1000 was suggested in The New York Times:
 * "For a product as dangerous as nicotine, I’d put the bar to be considered an influencer as low as 1,000 followers on a social-media account, ...". Our Kids Are Living in a Different Digital World https://www.nytimes.com/2024/01/12/opinion/children-nicotine-zyn-social-media.html
 * What minimum numbers of followers and/or views is recommended? Conovaloff (talk) 02:12, 14 January 2024 (UTC)

Influencer marketing where People always influence by brand, celebrities who have strong followers on social media platforms people following them use ther opinion for their products or brands selection Sachingorde83 (talk) 14:57, 17 April 2021 (UTC)

Semi-protected edit request on 16 June 2020
Dear Editors: Please consider adding my below edits under Fake Influencers. The influencer marketing is changing and agencies are getting savvier as they are now looking for ROI reports from their influencers. I hope you find it helpful. I added all the sources also. See edits below:

Even with fake influencers on the rise, influencer marketing is predicted to increase as brands will be set to spend around $15 billion dollars on influencer marketing by 2022.[57] For every $1 that brands spend on influencers, they are getting an ROI of $5.78.[58] Sponsored blog posts alone have proven to yield up to 11x more ROI than standard banner ads.[59] And with agencies and brands getting savvier in recognising fake influencers, many now require ROI reports upon campaign completion. This, in turn, led to the creation of several marketing tools which access real stats via API to ensure the reports are based on real numbers.[60] Youcouldtravel (talk) 10:52, 16 June 2020 (UTC)
 * Yuzumetrix and Paldesk do not appear to meet reliable sources guidelines. OhNo itsJamie Talk 14:04, 16 June 2020 (UTC)

Semi-protected edit request on 10 August 2020
Their followers consists of fake accounts and bots. These type of accounts have low engagement rate in comparison to their large number of followers. 203.194.98.34 (talk) 06:25, 10 August 2020 (UTC)
 * Red information icon with gradient background.svg Not done: This aspect is already covered in its own section in the article. But if you want to add additional encyclopedic details, please feel free to suggest such changes. You'll need to provide published reliable sources though. GermanJoe (talk) 06:46, 10 August 2020 (UTC)

Influencer marketing
This article has nominated for proper referencing, revamping and source verification since last year January. I would love to work on it if given a temporary access/ semi protected assist. Olakunle Ray (talk) 11:32, 28 September 2020 (UTC)

Employee influencers
Employee influencers (also known as employee advocates or employee ambassadors) are employees who spread the word about their company/brand or its products/services by posting about them on social media and promoting them to their unique professional and/or personal social audiences. Usually, employee influencers form part of an organizations larger "marketing & communications program" run by a company where the company empowers employees to share and create branded-content for distribution across social networks. Typically this is rolled out through a defined company program and scaled across departments, markets and multiple languages through the use of a technology solution (also known as employee advocacy software). Companies can also choose to reward employees for their efforts and the impact of the activity on key business results. Employee influencer programs are becoming a huge part of the brand communications ecosystem as companies look to engage employees while adapting to the shift of increased remote working. EmployeeAdvocacy2021 (talk) 17:00, 4 December 2020 (UTC)
 * Please promote your business elsewhere. OhNo itsJamie Talk 17:31, 4 December 2020 (UTC)

Semi-protected edit request on 13 July 2021
Types of Influencers

Influencers are broadly divided into six categories. The common four categories are mega, micro, macro and nano. But, there are two more types of influencers that can boost your brand revenue; these include referrals and loyalists.

If you kick start an influencer marketing campaign without segmenting influencers, your campaign is bound to fail. Because in influencer marketing one-size fit all approach doesn’t work. Depending on your campaign goals, you have to determine the right fit influencer. And, for these, you have to spend time to know each type of influencer, weigh their difference and benefits against business goals.

Mega Influencer

Mega influencers have a tag of celebrity status and are highly visible on social media. They are active on social media platforms and generate a ton of engagement. They are incredibly expensive, but because of higher engagement, they are loved by brands. While they offer higher reach, studies have found out that engagement decreases as the follower count increases.

Macro Influencers

Their follower lies between 500, 00 and 1 million. They may be celebrities, TV personalities, athletes and thought leaders. Because of their high reputation, they come with a high price tag but are not as expensive as mega-influencers. Their content is more professional than what brands find with micro-or Nano-influencers.

Micro-influencers

They have a smaller following as compared to mega influencers. But, they are more effective in terms of engagement and trust. They share an intimate connection with their followers and more niches specific. Content produced by micro-influencers is more authentic than macro and mega influencers.

Nano Influencers

They have a small follower count but offer a modest reach and probably a narrower one. Here brands lose in reach but gain in engagement; they have the highest engagement rate. They are more cost-effective than influencers with a higher follower count. Raulsmithus (talk) 13:07, 13 July 2021 (UTC)
 * Please see Verifiability. Curb Safe Charmer (talk) 13:13, 13 July 2021 (UTC)

Should include article: Astroturfing
SEE ALSO: https://en.wikipedia.org/wiki/Astroturfing — Preceding unsigned comment added by 82.203.163.156 (talk) 18:20, 1 November 2021 (UTC)

Semi-protected edit request on 14 June 2022
Categories of Influencers

Influencers are not all equal, though, and some have more subscribers and followers than others.

Mega influencers – are often celebrities but can also be content creators who have gathered millions of subscribers.

Macro influencers – these have a following of between 50,000 and one million. Often, macro-influencers focus on one or two topics.

Micro-influencers – will be experts in a particular field or industry and have between 10,000 and 49,000 followers.

Nano-influencers – these have a following of less than 10,000. However, they tend to interact with their subscribers more personally.

Now I know what you are thinking "let's go with the mega influencers and make tons of money," right? While there is sense to this, you should also note that nano-influencers have a much more significant influence on their followers and are more likely to convince them to purchase your products than macro-influencers. That said, you can make a profitable relationship by taking advantage of a macro influencer's large following.

Ksanker (talk) 01:47, 14 June 2022 (UTC)
 * Red question icon with gradient background.svg Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. Cannolis (talk) 01:54, 14 June 2022 (UTC)
 * Furthermore, your blog does not qualify as a reliable source. OhNo itsJamie Talk 01:54, 14 June 2022 (UTC)

Following up: Thank you for reviewing. This is to be placed within the Identifying Influencers section, after the second paragraph where these categories of influencers are introduced. A more credible source was added as a reference.
 * Red information icon with gradient background.svg Not done: A blog for a company selling services is also not a reliable source. ScottishFinnishRadish (talk) 23:55, 16 June 2022 (UTC)

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Promoter
Add to intro that the name "influencers" came after the rise of social media marketing. Before these people were called "promoters". 2A0D:6FC0:B1D:7600:789C:5905:9B20:4233 (talk) 11:13, 16 October 2023 (UTC)

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