Talk:Integrated marketing communications/Archives/2013

Wiki Page Biased?
It sounds like this wiki page is not a general overview of IMC but rather a short write up of the source textbook. I have a copy of Advertising and Promotion by Belch and Belch (9th edition) and this textbook does not deviate from the 4 P's by adding more P's. Having more than 4 P's is not a component of IMC but rather a personal take on marketing. Remove 4P section?

Also, this page really needs to be re-written - DavidAllenen (talk) 04:50, 12 March 2013 (UTC)

need to merge the definitions
The 3 meandering definitions are pretty much the same as far as I could gather, and too full of jargon for an encyclopedia article. I made a first attempt at merging them into a single definition (as is standard in most articles) but it was unfortunately reverted. Bhny (talk) 17:35, 20 June 2013 (UTC)