Talk:Joe Isuzu

Concept
These adverts were never shown in the UK, although I am familiar with the name of the character. I think the article would benefit from a more thorough explanation of the general concept; what was the advertising agency thinking? Presumably Joe Isuzu was a parody of used car salespeople, but how did the advertisements avoid making Isuzu look like a bunch of liars selling inadequate products? Did the adverts have a positive or negative effect on Isuzu's sales? Judging by the company's subsequent performance in the US, the adverts appear to have been disastrous. -Ashley Pomeroy (talk) 09:16, 4 June 2009 (UTC)

The name "Joe Isuzu" was one of his lies.
In one of the commercials, maybe the first one, he claimed his name was Joe Isuzu. But, that was most likely one of his lies: He said buyers should "make the check out to me, Joe Isuzu." SlowJog (talk) 21:11, 29 November 2021 (UTC)