Talk:Jotun (company)

The company's home page is not an independent source
The company's home page is not an independent source.

I have removed "The company's history has been shaped largely by the family that sits at Jotun's helm: first came Odd Gleditsch senior, then Odd Gleditsch junior, and now Jotun is led by the third generation, Odd Gleditsch the younger".

An independent reference is needed regarding who was the chairman of the board of directors or who was CEO. --Vistamesa (talk) 13:55, 16 June 2012 (UTC)

Technology section removed
None of this has an independent reference. What should be mentioned in the history section or other sections, with a citation needed-tag?

(Technology)

"1931: The Arcanol-patent was acquired and the product subsequently launched. This grey-coloured red lead had particularly good rust-inhibiting properties and was a success.

1935: Femkronerslakken (the five-"kroner" varnish) was launched and claimed a special place in the company's history. Jotun was still a small factory that supplied mainly the whaling fleet and some of the shipping companies and yards along the coast from Oslo to Kristiansand. Gleditsch wanted to break into the retail market, but this proved difficult. He felt that a good floor varnish could be a real winner and asked his only chemist, Birger Lystad, to come up with the very best varnish possible.

The result was a spectacular varnish, but the expensive raw materials involved meant that the price would be high, at least NOK 4.40 per kg (other varnishes generally sold at around NOK 3.70). Although Gleditsch's colleagues thought that varnish costing NOK 4,40 would never sell, Gleditsch was adamant that the price should be NOK 5. He even referred to the price in the product's name and justified it as follows: "there will always be some people who are willing to pay that little bit extra for excellent quality." He also added: "We will never be rich and we will never be big by competing on price alone." This has been Jotun's philosophy ever since.

1953: Fenom, a matt thixotropic interior paint based on alkyd resin, was launched and proved a major success, enabling Jotun to expand in the retail market. In many ways this product was a breakthrough for the company on account of its application features, adhesion and attractive finish. It enabled consumers to achieve almost professional results themselves.

1954: Fenolux, a gloss thixotropic interior paint, was launched.

1959: Fenomix, the semi-gloss variant, came onto the market, but not without its problems. Although Odd Gleditsch sr opposed the semi-gloss variant, sales manager Rolf Ra felt that this was the way to go. He defied the boss's orders and had the paint, packaging and advertising material made up. He was right to do so—Fenomix was one of Jotun's biggest success stories ever.

1973: Demidekk Dekkbeis, a wood protection product based on new technology and a new concept, was launched. Neither a stain nor a paint, it was an enormous success. In 1983 alone it sold 3400000 l and between 1973 and 1990 it clocked up huge sales of 30000000 l. however, it was phased out in 1984 on account of plummeting sales triggered by extremely negative media coverage.

1975: The Seamaster system, an innovation in antifoulings for large ships, was launched and enabled ships to go for four years between dry-dockings. Although a sudden drop in freight rates and the launch of self-polishing antifoulings meant that the product was phased out relatively quickly, it played a key role as a door opener to the international shipping industry, which until then had shown very little confidence in Jotun.

1976: Multicolor, the world's first electronically controlled paint mixing machine, was launched in Norway. It was the result of a project between Finland's Tikkurila, which developed the tinter technology, Jotun, which developed the electronic control system, and Americas Gray Corporation, which developed the mechanical part for the system such as pumps, nozzles, etc.

1985: Multicolour Futura, the second generation—and the first computer-controlled mixing machine—was launched.

1998: Colourmaster Futura, the third generation of Multicolor machines, was launched.

1999: The tin-free antifouling, SeaQuantum, was launched.

2009: The Jotun ColourAdvisor, an online colour visualisation tool developed by Australian company Autech Software & Design that allows Jotun website users to upload digital photos of their own homes and 'paint' them online, is launched." --Vistamesa (talk) 14:13, 16 June 2012 (UTC)

External links modified (January 2018)
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