Talk:Jysk

Article title
WP:TRADEMARK says: "Follow standard English text formatting and capitalization rules, even if the trademark owner considers nonstandard formatting "official", as long as this is a style already in widespread use, rather than inventing a new one: avoid: TIME, KISS, ASUS; instead, use: Time, Kiss, Asus."

According to this policy, the articled should be titled "Jysk", and the company should be referred to in the article as "Jysk". Per Wikipedia custom, the company's preferred capitalisation would be identified in the lead paragraph. Any objections? Ground Zero | t 16:31, 14 August 2014 (UTC)


 * Asda, Lidl, Aldi and even Tesco all suggest that you are quite right. Note that "Jysk" currently leads to a disambiguation page, but the other meaning has a very different article title. Martinevans123 (talk) 17:02, 14 August 2014 (UTC) p.s. but we still have IKEA?
 * "... the company's name is an acronym that consists of the initials of Ingvar Kamprad, Elmtaryd (the farm where he grew up), and Agunnaryd...." so IKEA is correct. Asda and Aldi are contractions, rather than acronyms. Lidl was someone's family name. The former T.E. Stockwell Co. has a stronger argument for being all-capitalised, but the company doesn't use that style itself, so I don't think Wikipedia should either. Ground Zero | t 01:41, 15 August 2014 (UTC)
 * Ah, so they don't suggest you're right at all. Martinevans123 (talk) 07:34, 15 August 2014 (UTC)
 * Yes, but I think my argument is still valid on the basis of WP:TRADEMARK. Ground Zero | t 13:36, 15 August 2014 (UTC)
 * You think that TESCO "doesn't use an all-capitalised style itself"? Um, when was the last time you looked at one of their store fronts, haha? Similarly, with all the UK JYSK shop fronts. Indeed even the JYSK website consistently uses the capitalised version. But wiki policy is policy, I guess.Martinevans123 (talk) 13:43, 15 August 2014 (UTC)
 * I should have been clearer. I meant to say that Tesco doesn't use all-caps consistently. They do in their logo, but if you look at their website, you see that they use "Tesco" more than "TESCO". Ground Zero | t 16:00, 15 August 2014 (UTC)
 * I wonder how many of these there are - and if they have any more (or any less) cultural significance than website pages? Martinevans123 (talk) 16:06, 15 August 2014 (UTC)
 * And let's not forget good old SPAR - originally a Dutch acronym, apparently? Martinevans123 (talk) 16:10, 15 August 2014 (UTC)
 * Just a commen to "wiki policy is wiki policy", we have the policy Ignore all rules, and Trademarks says "Use common sense in applying it; it will have occasional exceptions" Christian75 (talk) 17:40, 28 August 2014 (UTC)
 * Personally I'd call it JYSK, since Jysk to me looks too much like a real Danish word (the word for Jutland, in fact). Martinevans123 (talk) 17:45, 28 August 2014 (UTC)
 * lots of companies have names that are the same as words in English or other languages ('ford', 'spark' and 'trump' are English words and corporate names, and the policy mentions 'time' and 'kiss'), but we don't have an exception from WP:TRADEMARK to cover this situation. I haven't seen a reason to ignore this policy beyond that the company prefers all-caps, which is not a good reason at all since that is exactly the situation that the policy is intended to cover. Ground Zero | t 18:44, 28 August 2014 (UTC)
 * As I said, it's just a personal opinion. I wasn't expecting it to trump policy or spark a dispute. Martinevans123 (talk) 19:45, 28 August 2014 (UTC)
 * I think you should review this instructional video. ;-) Ground Zero | t 20:55, 28 August 2014 (UTC)
 * Haha, don't worry. Not my "first time" and that one's on my playlist! I find Scandinavian culture so confusing. Martinevans123 (talk) 21:05, 28 August 2014 (UTC)

I’m going out
The first 24.51.253.162 (talk) 02:06, 24 March 2022 (UTC)

Jysk or JYSK
Ten years later....should it be Jysk or JYSK? The Danish article at JUSK has "JYSK" throughout? Martinevans123 (talk) 20:51, 26 January 2024 (UTC)